Cover letter elaborating on demonstrated career success including specific metrics.

1. Tom Ballentine(c): 312.560.3449(e): ballentine.ballentine@gmail.com(Online CV): http://www.linkedin.com/in/tomballentine <br />To Whom It May Concern:<br />I am interested in securing a position related to my diverse Marketing, Communications, Public Relations and Office Administration experience. My resume is enclosed for your review. Given my related experience and excellent capabilities, I would like to schedule an appointment with you to discuss opportunities for employment. <br />While serving as Director of Culture and Community Programs for Center On Halsted, I conceived and implemented 140 diverse events annually, focusing on community, culture, recreation and family. I created and managed cross-promotional opportunities through new partnerships with Chicago’s premiere cultural institutions and civic organizations. The events I developed raised the organization’s local and national profile with events featured in more than twenty articles in Chicago Tribune, Sun Times and a variety of local and national media channels.<br />I developed and managed an $85,000 budget, setting all sales goals that successfully generated revenue through low or no expense partnerships. My cross-department leadership role with the organization exceeded the annual strategic goals to forecast and analyze ROI for all program activities and partnerships.<br />In my position as Director of Marketing and Communications for Theatre Building Chicago, I created and managed all budgets for marketing and public relations. I instituted a multi-year communications and marketing plan, including both strategy and tactics which resulted in the expansion of their database from 2,300 to 25,000+(targeted) patrons through direct mail campaigns, diverse social media channels and weekly email newsletters while increasing online unique visitor traffic by 40% by managing the redesign of their website.<br />I have proven success developing and maintaining relationships with editors, newspapers, etc. for all markets and was solely responsible for advertising/collateral/signage, including advertisement placement and rate negotiations, ticket trade and media sponsorships.<br />My resume is attached to this email for your consideration. If you would like further information on my background and qualifications, please let me know. Thank you for your consideration and I look forward to hearing from you.<br />Best regards, <br />Tom Ballentine<br />