Back to school with direct mail infographic. As a leading, ISO accredited Birmingham mailing house, Baker Goodchild are able to provide no fuss and fast turnaround Direct Mail Fulfilment, Print Management, Bulk Postage, Mail Personalisation & Data Processing services. www.bakergoodchild.co.uk

1. ll,|yB,E,13TfMl
/ /
/ / /
, / /
/ / r
X / /
/ / r , , / /
llirect and
mail marketing making contact existing
isahout
direct
with
and
potential
customers
topromote products
your
orservices.
m.
Direct
marketing communication
enables
with
targeted of
groups
consumers helps profitable
and
it
build
customer
relationships.
.T
Ithelps inachieving objectives as
you
specific
such
Increase from
sales
existing
customers.
Generate business
new
leads sales.
and
J Reestablish
relationship
with
dormant
customers.
Increase
customer
loyalty.
Direct
Marketing a wholecomes the
as
in
following
majorflavours
Direct
Mail
Direct
Email
A.
marketin
0 I.
Leaflet
marketing
using
letterbox
drops
and
SMS
handouts
Telemar
Text
(SMS)
marketing
'
0
Direct euioe
Marketing
lines
.0
ACatchy Line.
Subject
Create
compellingcontentz
ACentral
Idea.
Make your
sure message
has following
the
Apersonal inthe
touch mailer/e-mail
like
personal
greetings, ofpurchasing
reference
history.
ofpeople
welcomethat
mail
gives useful
them info!
Focusthe
on nf!er- offer
The should
. also
be
appropriate or
to product
the
service
itrelatesexample, are
to.
For some
products
better with cut of
matched
aprice
instead
%
off.
ofpeople like
inUK to
email them
telling
rec
Promise
with
evlcl
research. response
customer ab
tests.testimonials
and
from
experts. the
Anticipate
audience's
doubts and them.
or
questions.
answer
don't
sidestep
them.
aboutoffers
new
Put local
some avourwhich
can
give idea you aware .
the that are and
understand
their
situation.
Target
the
maillsmslto
leaflet
the audience their
correct based .
on
purchasing status.
power
and
V1
of
people
84/o_o
an
Welcome gg
amail rewards
that
therrfam
have action
taken on
recei
their
loyalty.
ofa
moneycoupon.
off
Timing key: out best
isthe Checkthe
time send communication
to the
from
the
helow
statistics:
Chance
of
Viewing/
responding
mm
D
Thursday
ea
mlhnndty
8%
..
Wednesday
the timing
best
heingtrom in3p.rn.
iiam.
'rentmailing
buy a
or
list.
available from
directly database
marketing
companies
-
Callto Action
Agreat letter not
sales does necessarily sales.
lead great Be
to
precise
and
clear you themdo.
in
what want to
Make easy as as
itas and quick
possible torespond
for
them
by
including as ordering
such direct
items
forms pre-printedand
with
namesaddresses, sheets,
fax
back respons
mailers, click-through
hyperlink
for
emails.
Directmailgetsbetterwithtime.
bakergoodchild