Social Seating and how it is affecting the Hospitality Industry

1. Hospitality
Trends
Jay Naatz
Kassidy Lemminger
Baillye Durkin
Hospitality Marketing and Sales 001

2. Outline of Seat ID
• Historical overview
• Reported Impacts
• Reach and Scope
• Hospitality Industry Examples
• Outside our Industry
• Professional Interview
• Potential Impacts

3. History

4. • Founders: Sani Sanilevich and Eran Savir
• “The Spark”
o 2011
o 2012
• Spreading out to other companies:
o Satisfly
o KLM Meet and Seat
o Facebelt
o Planely
o MHbuddy
• Aerosvit: first company to partner with

5. Reported Impacts

6. • Communication: faster
• Cuts on cost
• Revenue Generator
• Marketing Enhancer
• Qualities of Social Seating
o Mathematical Algorithms
o People chosen
o Suggestions

7. Reach and Scope

8. • Online Dating
• Foursquare and Loopt
o App
o Keeping tabs on People
o Things to do/People to see
• Hospitality Industry
o Railroad Transportation
o Sporting events
o Hotels
o Music events

9. Hospitality Industry
Examples

10. • Aerosvit
o Nov 13th 2012-Contract
o Minimal to Expansion
o Impressions
• Ticketmaster
o Competition-Copying idea
o Worldwide connection
o Easy access and completely virtual

11. Outside our Industry

12. • Foursquare
o “Checked-In” feature
o Helpful hints, coupon, special offers
• Looped
o GPS features
o Shop around
o Reservations and helpful hints

13. Professional Interview

14. • Eran Savir
o Future Impacts
o Privacy Issues
• Stalking
• Information Sharing
o How it’s being reached out
to Public