Motobikes

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Motobikes

  1. 1. PRESENTATION ON MOTORCYCLE Submitted By- Hussain-Pronita-Rashi-Group No-3 Sadhna
  2. 2. The History of Motorbikes in India•Type-LLC (Limited Liability Company)•Founded – 1901•Founders-George M. Hendy Carl Oscar Hedstrom
  3. 3. Market SegmentationGeneralBikes
  4. 4. Marketing MixTarget SegmentAge Group- (18 to 30)-Young Generation (30 to 60)-Middle AgeGender- Male Female (Gearless)PositioningMotorcycles become more mainstream products.Better fuel economy gives people yet another reason to buymotorcycles.They are also regarded as “cool” machines to own and collect.
  5. 5. Top Players as ET Survey2011 2 3 1 4 5
  6. 6. Market Characteristics•In Motorbike market Hero and Honda areextremely competitor.•Total units of sales in motorbike segment is605502.•The growth rate of motorbike companies is 25%.
  7. 7. Market ScenarioIn depth analysis of premium 150cc bikes available for everyone tochoose the bestLikeBajaj PulserHero Honda HunkHonda CB DazzlerYamaha FZ seriesTVS Apache, RTR
  8. 8. Market ComparisonBrand Sales up to 2011 Growth RateHero Moto Crop 4,72,055 24%Honda 1,45,819 19%Bajaj 2,86,657 22%Yamaha 23,384 37%TVS 1,73,200 23%
  9. 9. Success FactorsChange of market preferences toward the characteristicsof its own products through active marketing strategies.Focus on high margin upper segment to entice newcustomers.Exploitation of economies of scale through bothcentralized manufacturing and logistics.
  10. 10. 4P’s
  11. 11. 4P’s
  12. 12. ConclusionMotorcycling has become popular among baby boomersand generation Y according to the Motorcycle IndustryCouncil.A growing number of women and families are also ridingmotorbikes.There has also been an increase in older and affluentriders.
  13. 13. Submitted to-Prof.Kamal Kr.Gupta

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