This was a presentation I did for Pubcon Austin about Content Strategy and SEO.

9. Read This (if you haven’t already)
Content Strategy For The Web
Elements of Content Strategy
Content Strategy at Work

10. Read This (if you haven’t already)
Message architecture worksheet

11. Read This (if you haven’t already)
Content Strategy For The Web
Elements of Content Strategy
Content Strategy at Work

12. Read This (if you haven’t already)
Content Strategy For The Web
Elements of Content Strategy
Content Strategy at Work

13. Read This (if you haven’t already)
Content Strategy For The Web
Elements of Content Strategy
Content Strategy at Work

14.  A Blog Is NOT a Content Strategy.
 Content Strategy is a decade +old emerging prac
.
 Differentiate Content Strategyfrom a Content M
 Research and Apply ThePrinciples of Content Str
.

17. Use Client Profiles
Organize all client insights,
messaging, documentation
in one place for the team
working on it. Get client /
stakeholders to sign off on
all campaign goals and
communication documents
early on in the process.
Content Analysis Tool
Web Content Audit Tool
Google Xpath
Content Matrix
LucidCharts
Adwords Tool, Google Trends
Social Crawlytics, Quantcast,
Compete, Open Site Explorer,
LinkDex, SEMRush, Topsy,
Facebook Ads, Link Detective

19. Buyer Personas
Usability Templates
Content Templates
Usertesting.com
Blasamiq Mockups
SEOMoz
Ahrefs
MajesticSEO
Search Metrics
WordPress SEO
CS Generator Tool
Mindjet Confluence
WP Editorial Calendar
Easy Content Templates,
Kapost, Trello, DivvyHQ,
Raventools, Contently,
Compendium

21. Google Analytics
CrazyEgg
KissMetrics
ClickTale
ClickHeat
Concept Feedback
SilverBack
Fivesecondtest
Open Hallway
Optimizely
Unbounce

22. Take advantage of social search engines like Topsy,
Social Mention, Kurrently and others to uncover audience
interests and content ideas based on those interests.
Social Media Can Generate Strong Story Ideas - axz.mx/RxeEst
5 Free Social Search Tools - axz.mx/social-searching

23. Use Alchemy API to quickly extract semantic meta-data from
existing web pages. Use the results to speed up the creation
of metadata frameworks during content planning phases.
Using AlchemyAPI for Semantic Analysis and Text Mining - axz.mx/alchemyapis

26. 1. Content Strategy For The Web by Kristina Halvorson – Link
2. Elements of Content Strategy by Erin Kissane – Link
3. Content Strategy at Work by Margot Bloomstein – Link
4. Managing Enterprise Content: A Unified Content Strategy by Ann Rockley – Link
5. Metadata Workshop by Rachel Lovinger – Link
6. Complete Beginner’s Guide to Content Strategy by Andrew Maier – Link
7. Build Agile SEO Tools Using Google Spreadsheets by Tom Critchlow – Link
8. Using AlchemyAPI for Semantic Analysis and Text Mining by Mike Reich – Link
9. Content Templates to the Rescue by Erin Kissane – Link
10. Building Your Content Strategy with a Message Architecture by Margot Bloomstein – Link
11. Difference Between Content Strategy Content Marketing? by Colleen Jones – Link
12. Psychographics Deconstructed: What We Look Like to… by Marty Weintraub – Link
13. Social Media Can Generate Strong Story Ideas by Kylie Jane Wakefield – Link
14. The New SEO Process (Quit Being Kanye) by Mike King – Link
15. 11 Savvy Ways to Use Buyer Personas… by Rebecca Corliss – Link
16. Fusing Content Strategy with Design by David Gillis – Link
17. An Introduction to User Journeys by Jason Hobbs – Link
18. Doing a Content Inventory by Jeffrey Veen – Link
19. 5 Free Social Search Tools by Steve Floyd – Link

27. 1. Client Profile Template By AXZM – Link
2. Content Strategy Generator Tool V2 by SEO Gadget – Link
3. The Content Matrix Template by Kevin Nichols – Link
4. Website Content Template By Brody Dorland – Link
5. The Epic List of Content Strategy Resources by Jonathon Colman – Link
6. Slide # 9 Graphic by Brain Traffic – Link
7. Slide #11 From Caroline Kealey’s “Message Architecture Worksheet” - Link
8. Slide # 13 Image From The White Paper – Why Securing Communications and
Content is a Critical Best Practice by Proofpoint – Link
*All Photos of Bruce Lee Are Property of The Respective Copyright Holder

28. For the last decade I have been
creating digital marketing solutions
for businesses large and small. In that
time I’ve learned a few things about
the governance and creation of web
content and how that content ties into
other marketing channels. Content is Steve Floyd
often swept aside as the last part of a Founder / Principle at AXZM
project, when I believe it should be twitter: @nawlready
one of the very first things addressed, phone: (214) 272-9109
even before design.
www.axzm.com