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Integration of Medical
Education with
Social Media
http://www.axuedu.com/
Why me?
• I am NOT a medical educator
• I am NOT a researcher
I am however passionate about the
topic and personally use social media
in all aspects of my professional and
personal life.
http://www.axuedu.com/
What is Social Media?
Social media is media designed to be
disseminated through social interaction,
created using highly accessible and
scalable publishing techniques.
Social media uses Internet and web-based
technologies to transform broadcast media
monologues (one to many) into social
media dialogues (many to many).
http://www.axuedu.com/
What is Social Media?
• It’s having conversations
• It’s making connections
• It’s building relationships
• It’s sharing resources and information
• It’s networking
• It’s collaborating
“Social media is the platform where
connection, conversation and collaboration
take place.”
http://www.axuedu.com/
http://www.axuedu.com/
Social Media as it Relates to
Medical Education
To narrow the discussion:
• Facebook
• Twitter
• Linkedin
• Ning
• Delicious
• Google Wave
http://www.axuedu.com/
Social Media as it Relates to
Medical Education
How are these tools being used?
• Tools for communication
• Tools for sharing of information
• Tools for collaborating on projects
• Tools for connecting
• Tools for saving time
http://www.axuedu.com/
Social Media as it Relates to
Medical Education
Who’s Participating?
• Institutions with faculty and students
• Institutions with the communities they serve
• Faculty with fellow colleagues
• Faculty with students
• Students with fellow peers
“Everyone!”
http://www.axuedu.com/
Facebook in Medical
Education
Facebook is a social networking website that is
operated and privately owned by Facebook, Inc.
Users can add friends and send them messages,
and update their personal profiles to notify
friends about themselves.
Additionally, users can join networks organized by
city, workplace, and school or college. The
website's name stems from the colloquial name
of books given at the start of the academic year
by university administrations with the intention of
helping students to get to know each other
better.
http://www.axuedu.com/
Facebook in Medical Education
http://www.axuedu.com/
Facebook in Medical Education
Personal Profile
• Must be a Friend first
• Share as much or as
little as you choose
• Limited profile controls
• As a user you also
control what you see!
http://www.axuedu.com/
http://www.axuedu.com/
Facebook in Medical Education
Join a Group
• Tend to be short-term
• Less participant
interaction
• Not open to public
viewing
• Less formal
Become a Fan
• Long Term relationship
• Greater methods for
communication
• Seen on Public Profile
• Scheduled Events
• More formal
http://www.axuedu.com/
Facebook in Medical Education
Keyword Search:
“Medical School”
9,800 Groups / 76 Fan Pages
“Medical Education”
7,500 Groups / 63 Fan Pages
“Medical Association”
4,600 Groups / 237 Fan Pages
“E-Learning” 1,500
Groups / 127 Fan Pages
“Curriculum Development”
1,200 Groups / 4 Fan Pages
http://www.axuedu.com/
Facebook in Medical Education
http://www.axuedu.com/
Facebook in Medical Education
http://www.axuedu.com/
Facebook in Medical Education
http://www.axuedu.com/
Facebook in Medical Education
Is Facebook a waste of time?
It depends on how you use it!
http://www.axuedu.com/
Twitter in Medical Education
Twitter is a free social networking and micro-
blogging service that enables its users to send
and read messages known as tweets.
Tweets are text-based posts of up to
140 characters displayed on the author's profile
page and delivered to the author's subscribers
who are known as followers. Senders can restrict
delivery to those in their circle of friends or, by
default, allow open access.
http://www.axuedu.com/
Twitter in Medical Education
Who is using Twitter?
• Medical Schools
• Medical Libraries
• Medical School Departments
• Medical Organizations
• Medical Journals
• Faculty
• Students
http://www.axuedu.com/
Twitter in Medical Education
How can Twitter be used?
• Announcements
• Helping Students to Study
• Gathering Resources
• Sharing Resources
• Promoting Activities
• Sharing Employment Opportunities
• Networking
http://www.axuedu.com/
Twitter in Medical Education
By Medical Schools
http://www.axuedu.com/
Twitter in Medical Education
Helping Students Study
http://www.axuedu.com/
Twitter in Medical Education
Gathering Resources
http://www.axuedu.com/
Twitter in Medical Education
Sharing of Resources
http://www.axuedu.com/
Twitter in Medical Education
Is Twitter a waste of time?
It depends on how you use it and who you follow!
http://www.axuedu.com/
Linkedin in Medical Education
LinkedIn is a business-oriented social
networking site.
Founded in December 2002 and launched in
May 2003, it is mainly used for professional
networking. As of October 2009, LinkedIn had
more than 50 million registered users,
spanning more than 200 countries and
territories worldwide.
http://www.axuedu.com/
Linked in in Medical Education
http://www.axuedu.com/
Linkedin In Medical Education
Keyword Search of Groups:
Medical Education: 213 Groups
Medical Technology: 217 Groups
E-learning: 208 Groups
Instructional Design: 61 Groups
Curriculum Development: 45 Groups
http://www.axuedu.com/
Linkedin in Medical Education
http://www.axuedu.com/
http://www.axuedu.com/
Nings in Medical Education
http://www.axuedu.com/
Nings in Medical Education
http://www.axuedu.com/
Delicious in Medical Education
Delicious (formerly del.icio.us, pronounced
"delicious") is a social bookmarking web
service for storing, sharing, and discovering
web bookmarks.
The site was founded by Joshua Schachter
in 2003 and acquired by Yahoo! in 2005. It
has more than five million users and 150
million bookmarked URLs.
http://www.axuedu.com/
Delicious in Medical Education
http://www.axuedu.com/
Google Wave in Medical
Education
Google Wave is a self-described "personal
communication and collaboration tool"
announced by Google at the Google I/O
conference on May 27, 2009.
It is a web-based service, computing
platform, and communications protocol
designed to merge e-mail, instant
messaging, wikis, and social networking.
http://www.axuedu.com/
Google Wave in Medical
Education
http://www.axuedu.com/
http://www.axuedu.com/
Final Thoughts
Facebook – Social, personal interactions;
become Friends and Fans
Twitter – Quick interactions with Followers
LinkedIn – Professional Networking, SIGs,
Online CV
Nings – Specialized social networks, public
or private
Googlewave – Too soon to tell!
http://www.axuedu.com/
Let’s Connect!
AXUEDU
https://www.facebook.com/medicaleducationportal
https://twitter.com/Axuedu
http://in.linkedin.com/in/axuedu
http://axuedu.blogspot.in/
http://www.flickr.com/photos/axuedu/
http://www.axuedu.com/

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Integration of medical education with social media

  • 1. Integration of Medical Education with Social Media http://www.axuedu.com/
  • 2. Why me? • I am NOT a medical educator • I am NOT a researcher I am however passionate about the topic and personally use social media in all aspects of my professional and personal life. http://www.axuedu.com/
  • 3. What is Social Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). http://www.axuedu.com/
  • 4. What is Social Media? • It’s having conversations • It’s making connections • It’s building relationships • It’s sharing resources and information • It’s networking • It’s collaborating “Social media is the platform where connection, conversation and collaboration take place.” http://www.axuedu.com/
  • 6. Social Media as it Relates to Medical Education To narrow the discussion: • Facebook • Twitter • Linkedin • Ning • Delicious • Google Wave http://www.axuedu.com/
  • 7. Social Media as it Relates to Medical Education How are these tools being used? • Tools for communication • Tools for sharing of information • Tools for collaborating on projects • Tools for connecting • Tools for saving time http://www.axuedu.com/
  • 8. Social Media as it Relates to Medical Education Who’s Participating? • Institutions with faculty and students • Institutions with the communities they serve • Faculty with fellow colleagues • Faculty with students • Students with fellow peers “Everyone!” http://www.axuedu.com/
  • 9. Facebook in Medical Education Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college. The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students to get to know each other better. http://www.axuedu.com/
  • 10. Facebook in Medical Education http://www.axuedu.com/
  • 11. Facebook in Medical Education Personal Profile • Must be a Friend first • Share as much or as little as you choose • Limited profile controls • As a user you also control what you see! http://www.axuedu.com/
  • 13. Facebook in Medical Education Join a Group • Tend to be short-term • Less participant interaction • Not open to public viewing • Less formal Become a Fan • Long Term relationship • Greater methods for communication • Seen on Public Profile • Scheduled Events • More formal http://www.axuedu.com/
  • 14. Facebook in Medical Education Keyword Search: “Medical School” 9,800 Groups / 76 Fan Pages “Medical Education” 7,500 Groups / 63 Fan Pages “Medical Association” 4,600 Groups / 237 Fan Pages “E-Learning” 1,500 Groups / 127 Fan Pages “Curriculum Development” 1,200 Groups / 4 Fan Pages http://www.axuedu.com/
  • 15. Facebook in Medical Education http://www.axuedu.com/
  • 16. Facebook in Medical Education http://www.axuedu.com/
  • 17. Facebook in Medical Education http://www.axuedu.com/
  • 18. Facebook in Medical Education Is Facebook a waste of time? It depends on how you use it! http://www.axuedu.com/
  • 19. Twitter in Medical Education Twitter is a free social networking and micro- blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. http://www.axuedu.com/
  • 20. Twitter in Medical Education Who is using Twitter? • Medical Schools • Medical Libraries • Medical School Departments • Medical Organizations • Medical Journals • Faculty • Students http://www.axuedu.com/
  • 21. Twitter in Medical Education How can Twitter be used? • Announcements • Helping Students to Study • Gathering Resources • Sharing Resources • Promoting Activities • Sharing Employment Opportunities • Networking http://www.axuedu.com/
  • 22. Twitter in Medical Education By Medical Schools http://www.axuedu.com/
  • 23. Twitter in Medical Education Helping Students Study http://www.axuedu.com/
  • 24. Twitter in Medical Education Gathering Resources http://www.axuedu.com/
  • 25. Twitter in Medical Education Sharing of Resources http://www.axuedu.com/
  • 26. Twitter in Medical Education Is Twitter a waste of time? It depends on how you use it and who you follow! http://www.axuedu.com/
  • 27. Linkedin in Medical Education LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of October 2009, LinkedIn had more than 50 million registered users, spanning more than 200 countries and territories worldwide. http://www.axuedu.com/
  • 28. Linked in in Medical Education http://www.axuedu.com/
  • 29. Linkedin In Medical Education Keyword Search of Groups: Medical Education: 213 Groups Medical Technology: 217 Groups E-learning: 208 Groups Instructional Design: 61 Groups Curriculum Development: 45 Groups http://www.axuedu.com/
  • 30. Linkedin in Medical Education http://www.axuedu.com/
  • 32. Nings in Medical Education http://www.axuedu.com/
  • 33. Nings in Medical Education http://www.axuedu.com/
  • 34. Delicious in Medical Education Delicious (formerly del.icio.us, pronounced "delicious") is a social bookmarking web service for storing, sharing, and discovering web bookmarks. The site was founded by Joshua Schachter in 2003 and acquired by Yahoo! in 2005. It has more than five million users and 150 million bookmarked URLs. http://www.axuedu.com/
  • 35. Delicious in Medical Education http://www.axuedu.com/
  • 36. Google Wave in Medical Education Google Wave is a self-described "personal communication and collaboration tool" announced by Google at the Google I/O conference on May 27, 2009. It is a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking. http://www.axuedu.com/
  • 37. Google Wave in Medical Education http://www.axuedu.com/
  • 39. Final Thoughts Facebook – Social, personal interactions; become Friends and Fans Twitter – Quick interactions with Followers LinkedIn – Professional Networking, SIGs, Online CV Nings – Specialized social networks, public or private Googlewave – Too soon to tell! http://www.axuedu.com/

Editor's Notes

  1. Not an expert