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Smacad cep-short np

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Smacad cep-short np

  1. 1. Channel Empowerment<br />Program<br />Motivating partners to agility<br />
  2. 2. The state of the union<br />It’s initially the why – then the how <br />
  3. 3. Today, the educated purchase decision starts here<br />Just 5 years ago the result would have been ZERO<br />
  4. 4. An estimated 100 Million Answers, Recommendations…<br />Social media is where customers meet others, sharing experience, skill development, failure prevention…<br />We are teaching your partners to be part of it<br />
  5. 5. Channel partners must be where the customers are<br />Corporate Content<br />Customer<br />YOURPartner<br />User Generated Content<br />
  6. 6. Channel EmpowermentProgram<br />
  7. 7. CE Training Program:<br />On-demand eLearning program<br />6 Lessons, 45 min each<br />Plus exercises to gain hands on experience<br />License to train ALL your partners<br />On any eLearning system – or we provide one<br />Channel Empowerment Training<br />
  8. 8. Lesson 1 - 3<br />Lesson 4 - 6<br /> Leveraging Social Media In Sales And Customer Acquisition<br />The social customer engagement model<br />Reference selling in the social web<br />Success factors, goals, objectives, measurements, and reporting<br /> The Changing Face Of Marketing And Lead Generation<br />Leveraging vendors’ online presence<br />Developing a social media marketing plan with lead generation and new business creation.<br /> The Evolving Customer Ecosystem<br />Online community building<br />Network effectiveness andincreasing customer advocacy<br />ROI and reporting<br /> General Introduction To Social Media In B2B<br />Taking existing relationships to a new level<br />Understanding the shift to a new "Educated Purchase Decision”<br /> Assessment & Strategy Development<br />Assessing your market from a social media point of view<br />Create a strategy based on the findings <br /> Social Media Tools, Places And Spaces<br />Presence development, not profile management <br />Introduction to tools that make social media more useful<br />Social media time management<br />Education Content - 6 Lessons<br />
  9. 9. Example, what we did for SAP<br />
  10. 10. Presence building support<br />
  11. 11. When the rubber meets the road<br />Now we understand<br />Help us build a presence<br />We don’t have the resources<br />We need to get your content<br />We need assistance with “get going”<br />As a channel manager you will want to see traction<br />Who is engaging<br />Who is performing<br />What was achieved <br />
  12. 12. Social Media Presence Development Service<br />MDF Eligible <br />
  13. 13. Leveraging social media monitoring tools<br /><ul><li> Who of your partners is actively engaged
  14. 14. Who is contributing to your brand conversation
  15. 15. How is your channel evolving in the new world</li></li></ul><li>Program implementation<br />We: Provide you with the complete class material for your entire channel<br />We: Webinars for your partner managers<br />You: Introducing the program to partners<br />Partner: Access to the program…<br />We: Presence building<br />We: Social media hotline for partners<br />We: Provide monthly reports<br />Class Material:<br />You get an unlimited license<br />We need:- PPT template<br /><ul><li> 3 weeks production</li></ul>You get<br /><ul><li>6 Lessons
  16. 16. 155 Slides
  17. 17. All with voice over</li></ul> in English<br />- Full speaker text<br /><ul><li> 6 complete videos
  18. 18. Webinar for CAM
  19. 19. Partner invite template
  20. 20. Best practice checklist</li></ul>Additional Presence support<br />Additional moderation support<br />Additional monitoring service<br />
  21. 21. We cover all aspects from start to finish to support<br />It’s a one time license fee for the training program, unlimited number of your partners.<br />We provide up to three 90 minute webinars for your channel managers so they know all about the program<br />We provide the social presence development services as well as moderation and support for your partners – as well as social media monitoring. We operate globally.<br />We are open to support you in almost any constellation of MDF funds management<br />
  22. 22. Q + A<br />
  23. 23. Keep rocking<br />+1 (650) 384 0057<br />mr@smacad.com<br />xeesm.com/MaritaR<br />http://SMACAD.com<br />

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