Marketing Cloud session by Saransh Gard. Conducted as part of #SalesforceSaturday, New Delhi Salesforce Developer Group #newdelhisfdcdug

1. New Delhi Salesforce Developer User
Group
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2. What is Salesforce Saturday?
• First started by Stephanie Herrera in Austin, Texas.
• Every Saturday we will meet either online or offline to discuss,
learn about Salesforce, prepare for Salesforce Certifications.
• Helping each other learning new stuff.
• Volunteer based program where anyone can share any kind of
expertise, they might have in Salesforce.
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3. Who the hell am I?
Saransh Garg
• Marketing Automation Consultant
• Experienced with Eloqua, Pardot, Salesforce Marketing
Cloud and Hubspot
• Blogging at www.bloggingsoul.com
• Find me on Twitter @SaranshGarg26
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4. Salesforce Marketing Cloud
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5. What is Salesforce Marketing Cloud?
• Best 1-to-1 digital marketing tool
• Get a 360° view of customer
• Deliver right message to right audience through right channel
• Make the most of every customer interaction by creating
Personalized, cross-channel Customer Journeys
• Get detailed Analysis and Reporting for Website, Emails and
other communications
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6. What is Salesforce Marketing Cloud?
• Best 1-to-1 digital marketing tool
• Get a 360° view of customer
• Deliver right message to right audience through right channel
• Make the most of every customer interaction by creating
Personalized, cross-channel Customer Journeys
• Get detailed Analysis and Reporting for Website, Emails and
other communications
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7. Tools within Marketing Cloud
 Email Studio
 Social Studio
 Web Studio
 Journey Builder
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8. Email Studio
• Design Emails in a Drag-&-Drop editor.
• Create Template based as well as coded designs
• Manage Subscribers, their attributes and Data Extensions
• Create and schedule reports for your marketing assets
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9. Email Studio
• More than 50% of emails are now opened on
Mobile devices
• Statistics show that 97% of all email interactions
happen on the device in which the email was first
opened.
• The Rule: 20/40/80
o Sender Detail: 20 Characters
o Subject Line: 40 Characters
o Intro-Text: 80 Characters
Why use Device Friendly Designs?
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10. Email Studio
• Improves Email Deliverability
• Increases users’ engagement and
Conversions
• Prevents Unsubscribes
Use Dynamic Content, Predictive content
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11. Email Studio
• Use Shared items for re-usable content: Helps in achieving effective
designing standards
• Use Forward-to-friend to allow recipient to forward the email:
Helps tracking forwards and hence can generate new leads.
• Create a Plain Text version of your email as well: Helps in email
deliverability where HTML emails are blocked.
Emails designing Best Practices
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12. Subscriber Engagement Best Practices
• Deliver Relevant content, use Dynamic content
• Email according to customer's Journey - Use Journey Builder
• If Online retailer – Can plan cart abandonment email campaign
• Re-engagement campaign
• Opt-down options to weekly/monthly digest
• Birthday Emails
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13. Social Studio
• Connects Marketing Service and Sales Teams with customers
through the social channel
• Discover what customers/prospects are saying about our brand
and competitors
o Analyze the sentiments
o Take immediate actions on conversations
• Analyze your best performing content and pass it to other teams
• Directly send prospects to Sales, support requests to Service
clouds
Social Media Marketing with Marketing cloud
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14. Social Media Engagement
Dos
Create awareness
Be as transparent as your business allows
Determine your tone
Help your customers become experts in your
field
Be proactive
Respond to negative AND positive feedback
Treat each social network as its own entity
Always provide an option to share
Set up publishing and approval permissions and
processes
Build for mobile
Don’ts
 Be mindful of oversharing
 Don’t always feel compelled to jump
in
 Don’t make it long
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15. Web Studio
• Single place to create & publish web & mobile content
• Landing Pages
• Facebook Tabs
• MobilePush pages
Cloud Pages
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16. Web Studio
• Use Predictive Intelligence
• Websites that use Predictive Intelligence show an increase in revenue by 10% and a rise
in click-through rates by 35%.
• For SFDC captures, use SF Web-to-Lead forms
• Use Mobile friendly designs
Cloud Pages
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17. Web Studio
• Create Personalised URL for LP: Makes URL shorter and more
readable.
• Use Expiration date for pages, especially forms: Disables the page,
prevent skewing of tracking and analysis
• Avoid 404 errors:
• Use SEO properties for pages
• Test Microsites/Landing Pages on un-cookied browser
Landing Pages (Microsites)
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18. Journey Builder
• Plan, Personalize and Optimize customer journeys to reach every customer at
the right moment on the right channel
• Plan every interaction in the entire customer lifecycle
• Choose Audience for targeted campaign
• Choose Channel from messages, emails and push notifications to web &
social advertising placements
• Journeys based on Activities on Sales/Service Clouds like creating task,
converting lead, opening service cases
• Select goals and follow the real-time progress
What are Journey Builder & Automation Studio?`
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19. Journey Builder
• Create shared Events instead of simple Event
• Use the two in parallel to achieve the best in 1-to-1 customer engagements
Journey Builder & Automation Studio
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20. Integration with Salesforce
• Personalized Experiences with Dynamic content based on any attribute or activity
• Create seamless journeys across departments and channels by listening changes in sales and
service clouds
• Create task for the sales/service owner to alert them on a issue, to followup the customer
• Can send out bulk emails directly from sales/service clouds to a report or campaign
• Track the entire campaign success across clouds
• Enhance the contact profile by creating a full interaction history for every individual including
opens clicks and bounces
Journey Builder & Automation Studio
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21. Salesforce Integration
Native Email Sending Experience
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22. Salesforce Integration
View Email Analytics directly from Sales or Service
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23. Salesforce Integration
Create Journeys Across Marketing, Sales & Service
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24. Thank You
Thank you for attending the session.
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25. Follow New Delhi SFDC DUG
Twitter
@newdelhisfdcdug
Hashtag
#newdelhisfdcdug
Meetup.com
http://www.meetup.com/New-Delhi-Salesforce-Platform-Developer-User-
Group
Success Community
http://sforce.co/1oc0lQA
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26. Reach out to me !!
Email
Saranshgarg12b@gmail.com
Twitter
http://twitter.com/SaranshGarg26
Skype
Saransh.garg26
LinkedIn
https://www.linkedin.com/in/gargsaransh
Facebook Page
https://www.facebook.com/saranshgarg26
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