1.
Engagement Studio
@NoorNagpal94
Noor Nagpal

2.
What is Engagement Studio and How
does it work?

3.
 Engagement Studio is a lead nurturing tool that incorporates email
marketing for a highly personalized experience based on your
data and your prospect’s activities.
 Goal: Convert by leading them through a journey of engagements.

4.
A simple program looks like:

5.
Steps available in Engagement Studio Programs:
 Triggers : “ Listen for something”
 Actions : “ Do something”
 Rules : “ Check for something”

6.
 Email Open
 Email Link Click
 Form View or Submission
 Custom Redirect Click
 File Download
 Add to List
 Add to Salesforce Campaign
 Adjust Score
 Apply Tags
 Assign to Group
 Assign to User
 Assign to Salesforce Active
Assignment Rule
 Create Salesforce Task
 Change Prospect Field Value
 Notify User
 Remove from List
 Remove Tags
 Send Email
 Assigned Salesforce Queue
 Assigned User
 Assignment Status
 Grade
 List
 Prospect Custom Field
 Prospect Default Field
 Score
 Prospect Tag
 Salesforce Campaign
 Salesforce Campaign status
 Prospect Email Status
 Pardot Campaign
Triggers Actions Rules

7.
What about time in Engagement Studio?
 Choose when to take steps.
 Availability to pick a specific date for email send.
 What happens when I pause a program?

8.
Demo
Let’s take a look, how it works..!

9.
Thank Y u