A cheeky look at how to exhibit effectively by Elvis, Madonna and Lady Gaga. If you want exhibiting success - drop us a line.

1. Exhibiting lessons from:
• Elvis
• Madonna
• Lady Gaga

2. Technology is advancing at a faster rate than
the human brain can handle.
As humans we are facing an onslaught of
marketing messages with recent estimates that
we are exposed to more than 600-650
marketing messages a day (Media Matters
2007) .
How does this impact how you exhibit?
Modern exhibiting challenges for businesses…

3. We decided to look at how the music industry
has changed in the face of technology.
We picked three different artists from
different generations and looked at how
marketing has changed.
Check it out….
Learning from the music business…

4. Between 1950 and 1977, Elvis Presley
changed his proposition to the market three
times – once for every decade.
In the 50s he was a clean cut break out star. In
the 60s he was the movie star and in the 70s
he was rocking the jumpsuits, kung fu kicks and
the sunglasses.
Even though it ended tragically, we loved
Vegas Elvis.
Elvis

5. Madonna
It is estimated that Madonna is worth more
than $500 million with a career stretching
four decades.
Madonna reinvents her image for every new
album and tour.
It has proven to get her attention and coverage
upon announcement and is the reason she was
the best selling artist in the 2000s.

6. Lady Gaga
Whether you like her music or not (we don’t)
there is no denying that Lady Gaga heads up a
new wave of musical artists.
Fighting against a tide of technology and
attention, Lady Gaga has to push out new
image for every single and appearance.
Artists like Gaga need to create noise to stay
relevant.

7. • Refocus/redefine your exhibiting objectives
• Change your message for every exhibition
• Amplify your activity through digital
• Build a story that connects with the visitor
(however fleeting!)
Music lessons for businesses who exhibit…

8. Exhibitor Smarts is a leading consultancy with
a proven track record in delivering stellar
growth for businesses at exhibitions.
Drop us a line at hello@exhibitorsmarts.com
Or follow us on @exhibitorsmarts
Read more at www.exhibitorsmarts.com
Are you a business looking to hyper charge
your exhibiting ROI?
Need help?