The document provides initial ideas for a Motown music magazine called "Swift". It will feature a masthead in the top third of the cover displaying the title in a goldy orange color. The front cover will showcase a long-angled shot of two black females and one black male dressed in their Sunday best to represent femininity and masculinity. The contents page will have a large "S" masthead followed by featured articles listed at the bottom below a small cover image. A double page article will profile the cover models with a short story focusing on ethnic females in the Motown industry through a text-based format.

1. Formal Proposal.
Title of magazine
For my Magazine I have chosen to name it ‘Swift’ because I like the simplicity of the name and the fact that it
sounds fresh, quick and stylish. I would like my Masthead to be positioned in the top thirds of the Magazine
Cover. I looked at various styles:
Choice of genre
I have chosen Motown as my genre, as I already have background knowledge within the genre and the music
history, it’s rare in the music magazine so I wanted to bring it back in the market. This is since I have always
been influenced by Motown especially growing up in my family, who are also lovers of the genre. As it reflects
my personality and style. Therefore I would know what would be expected in Motown magazine. I am also a fan
and have fluently observed MOJO Magazine Motown Edition.
My Target audience
Motown stereotypical target audience would be Afro Caribbean males, with few Females reading up on it;
however I am choosing to challenge this by aiming the magazine at a wider range of both females and males aged
between 28-40+.
However I have also decided to use a female to be on the front cover rather then afro Caribbean male, this is
since Motown is very popular amongst Black Males, so the magazine can be used to attract all different types of
readers, as the latest Motown icon is Whitney Houston legendary music artist who will be remembered for her
passing.
Initial ideas for Front Cover
For my front cover, I am planning to use a long angled shot of two black females and one Black Male, who are
dressed in their Sunday best, also the image to reflect a positive representation of femininity and Masculinity
coming together as one. I have also decided to color the title of the magazine goldy orange, and use it as the house
style colour throughout the magazine. I would like the background to be black or grey. Furthermore for the sell
lines, I would like it to be related to the artists on the front cover, latest fashion trends and current Motown
artists.
Initial ideas for My Contents page
For my contents page, the masthead will be a large S to represent the name of my magazine, followed by the
contents, which will be placed in a contrasting colour in order to stand out. I will also place all the features along
the bottom of the page (below the small picture) which will be categorized. Whilst on the top of the page, there
will be 1 dominant image of the cover group, to show other features in the magazine. I will also be adding an
editor’s note to my readers.
Initial ideas for my article
For the double page spread, I intent to do an short story with the cover girls (but I’ll make sure they look very
different to the cover image(clothes, background, type of shot etc) and it will be based on ethnic females in the
Motown industry. It will be dominantly text based, as I will use the page to devote to the story line, this way