Market research on Indian Express

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Market research on Indian Express

  1. 2. Indian EXPRESS Behind in the
  2. 3. MARKETING RESEARCH ON <ul><li>The Indian EXPRESS </li></ul>
  3. 4. RESEARCH OBJECTIVE <ul><li>Is the sales of </li></ul><ul><li>The Indian EXPRESS down????? </li></ul><ul><li>(in Mumbai) </li></ul>
  4. 5. PRODUCT INFORMATION <ul><li>The Indian Express </li></ul><ul><li>The Indian EXPRESS is an INDIAN </li></ul><ul><li>based newspaper owned by </li></ul><ul><li>Ramnath Goenka. </li></ul><ul><li> Started </li></ul><ul><li>Indian Express By Chennai based </li></ul><ul><li> 1931 Veradharajulu Naidu. </li></ul>
  5. 6. PRODUCT INFORMATION <ul><li>Indian Express (in 1999) </li></ul><ul><li>Northern Edition Southern Edition </li></ul><ul><li>(Indian Express) (The New Indian Express) </li></ul><ul><li>The Indian EXPRESS </li></ul>
  6. 7. INDIAN EXPRESS GROUP <ul><li>The Indian Express Group also owns other newspapers in India such as : </li></ul><ul><li>Financial Express. </li></ul><ul><ul><li>Loksatta. </li></ul></ul><ul><ul><ul><li>Jansatta. </li></ul></ul></ul><ul><ul><ul><ul><li>Screen. </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The Sunday Express. </li></ul></ul></ul></ul></ul>
  7. 8. INDIAN EXPRESS GROUP <ul><li>There’s more than just empowering the journalism when it comes to the group. </li></ul><ul><li>The group hosts some of the most popular premier events in India which serve as a platform to identify, promote and reward the talent in various fields. </li></ul>
  8. 9. Which English Newspaper do you read?
  9. 10. What is so special about this newspaper?
  10. 11. Which English newspaper will you prefer if your favorite one is not available?
  11. 12. Please rate the performance of following newspaper from 1 to 5. (1 being the highest & 5 being the least) No of People
  12. 13. What are the attributes which you want in a newspaper?
  13. 14. Have you ever read The Indian Express newspaper?
  14. 15. If YES,Did you liked reading it?
  15. 16. If NO, What are the attributes to be improved in this newspaper?
  16. 17. Please rate the Indian Express on the scale of 1 to 3. (1 being the highest & 3 being the lowest) Ratings No of People
  17. 18. How many The Indian EXPRESS newspaper do you purchase & how many are sold in comparison to others per day? Newspapers No of Units
  18. 19. GRIEVANCES <ul><li>Less Entertainment & Sports News. </li></ul><ul><li>Less technological development news. </li></ul><ul><li>Job classifieds are not so well published. </li></ul><ul><li>No health related issues/guidance mentioned. </li></ul><ul><li>Size & layout of newspaper. </li></ul>
  19. 20. Conclusion <ul><li>Yes! The sales of The Indian EXPRESS is down due to the absence of the said attributes. </li></ul>
  20. 21. Sources of data <ul><li>Manual Survey conducted </li></ul><ul><li>Data collected from sample size of 60 people. </li></ul><ul><li>Web Sites </li></ul><ul><li>www.indianexpress.com </li></ul><ul><li>www.google.com </li></ul>
  21. 22. <ul><li>THANK YOU </li></ul>

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