Essay On Kelloggs

Essay On Kelloggs
Kellogg's is the world's biggest maker of grain products and fast food, including Corn Flakes,
Nutrigrain and Rice Krispies. These are brands that are perceived everywhere throughout the world.
Brand venture
Once a business, as Kellogg's, has built up a solid brand, it needs to choose whether to look after it,
to create or develop the brand, or to permit it to decrease. What the business chooses to do about the
brand is reflected in venture choices today for conceivable returns later on. Marketing Mix
At the point when an efficient Kellogg's is considering a change to a brand, it takes a gander at the
four components of the marketing mix. These are product, price, promotion and place. Kellogg's
concluded that it had a solid brand in Special K, yet had not created it to its maximum capacity. It
chose to focus the development of the ... Show more content on Helpwriting.net ...
Product life cycle The product life cycle portrays the stages that a product goes through from its
unique dispatch to its last decrease. At the point when a product achieves development, a business
needs to choose whether it will bolster variations it, through product augmentation systems.
Extraordinary K was perceived as an experienced product yet one where the brand was not being
created to its maximum capacity. It was along these lines ready for expansion procedures. One such
procedure, and the one that Kellogg's chosen, is product.
KELLOGG market objective;
One of Kellogg's publicising destinations is to get its things into whatever number family units as
could sensibly be normal by giving better ways to deal with have a gainful result on people. To
achieve this objective Kellogg's needs to endeavor clear statistical looking over to grasp and test the
business division for customers slants.
In a profound movement Kellogg's made and realized a Crunchy Nut (CN) diner in 2012, and again
in 2013, which invited clients to a novel "outside" affair to taste new things and adequately attract
with the CNT
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Kellogg's PEP Commercial
Beginning in 1923, Kellogg's, a cereal company in Battle Creek, Michigan, created PEP, a whole
wheat cereal. In 1930, it became the first fortified cereal consisting of vitamins B and D. According
to Kellogg's official website, it also became the first product to undergo food fortification, or adding
of minerals and vitamins, using the spray method (par. 4). Prior to its discontinuation in the late
1970s, the company focused extensively on sponsored advertisement. Kellogg Company partnered
with sponsoring radio networks, "The Singing Lady" and the "Howie Wing", to help the food and
entertainment industry.
Even though PEP cereal is no longer selling, one advertisement during its era of popularity brings up
controversial points. Dating back to its early release during the 1930s, the classified ad is of antique
value. The photo also features a husband just getting off work, dressed in a suit, putting his arms
around his wife, embracing her with a back hug. The wife is wearing typical housewife clothing
(heels, cooking apron, dress, and feather duster), returning the back hug with a smile. The picture
also features a box of vitamins in the left lower corner, along with the couple's conversation. The
content of the image seems to discuss with an audience immersed in a traditional viewpoint of
gender identity.
The purpose of the ad is to promote Kellogg's PEP vitamin infused cereal. The message conveys that
the added vitamins will enhance the wife's task performance. At the

Business Analysis : Kellogg Company
Place
Mengniu establishes partnership with local and foreign corporations, which are Wuhan Frealth, Arla,
Danone and so on (Labreport, 2008). The local alliances offer Mengniu with the opportunities to
build a capillary distribution network and help the company be the sole supplier for Starbucks (a
pioneer in the green marketing area) outlets within the China. The international partnership helped
Mengniu enter the overseas market and learnt many advanced methods on reducing the carbon
emissions during the transportation.
Kellogg's case study
Introduction
Kellogg company was found in 1906 by Will Keith (W.K.) Kellogg in America (A Historical
Overview, n.d.). The company strives to serve the customers through the high quality of products ...
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Weakness:
 Controversies regard a video that surfaced online damaged the Kellogg's brand image (REGINA
F. GRAHAM and OLLIE GILLMAN, 2016). In this video, a man was urinating on a Kellogg's
product in its factory.
Opportunities:
 Obesity has become one of the major global health problems around the world. Customers start to
pursue a balanced diet (2009 Corporate Responsibility Report, 2009).
 Kellogg company has developed several school–based nutrition programs in more than 20
countries around the world, and works with world–known nutritionists to design healthy recipes and
snacks (2009 Corporate Responsibility Report, 2009).
Threats:
 The competition in ready made breakfast market is increasing. Yogurt, as a more healthy food,
have taken a 40% share of this market. Besides, there are many fast food restaurants investigating
that they have several opportunities in the market (An in–depth market study on the supermarket
breakfast cereal and category, n.d.).
 Eating habits is changing. Kellogg's main target customers are younger generation. However, the
majority of them, today, do not have enough time to sit down and enjoy their breakfast. The
increasingly busy lifestyles makes them often sacrificed breakfast to going to work (Superbrands
case studies: Kellogg 's Corn Flakes, 2002).
 Some shopkeepers sell expired food, which could damage kellogg's brand image.

Marketing strategy
Product
According to the Kellogg company's president Mackay

Identify Four Products You Purchase Essay
Question 1: Identify four products you purchase in any given week. How global is the "reach" of the
companies who manufacture those products? Identify if they are manufactured abroad, etc. Do
proceeds from the companies' sales benefit the global population? If so, how?
Answer: A few items my family has purchased are Keebler Zesta® oyster crackers, Snapple® Half
n' Half Lemonade/Tea, shrimp, and Starbucks coffee. Keebler manufactures their Zesta® oyster
crackers in Battle Creek, MI.
Keebler is a part of the Kellogg Company. Kellogg Company does have a global reach. A part of
their sustainability commitment is responsible sourcing. "By responsibly source we mean supporting
continuous improvement in environmental and social indicators through a combination of
certification, direct investment in programs on the ground, and/or documented continuous
improvement in the places where these ingredients are grown" (Kellogg Company, 2014).
Additionally, they "are committed to working with our direct, global palm oil suppliers to source
fully traceable palm oil to known and certified sources that are environmentally appropriate, socially
beneficial and economically viable, in order to protect forests and peat lands as well as community
and human rights" (Kellogg Company, 2014).
St. Louis, Missouri is where Snapple® Half n' Half Lemonade/Tea is manufactured. They
manufacture and distribute to United States (U.S.), Canada, Mexico, and the Caribbean. They
support local and

Dorothy Amos: A Famous Cookie Brand
1. Executive Summary Famous Amos is one of the most recognizable cookie brands in the world
and its products are positioned as premium quality. Initiated by Wally Amos in 1975, the brand
currently belongs to the Kellogg Company and is available in most parts of the world. However, it
remains alien to China and this report is dedicated to Famous Amos' entry into Shanghai. Its
products include bite–sized chocolate cookies, sandwiched cookies and muffins that come in various
flavors. Apart from that, it offers customized wrapping services at its specialty stores. Parallel with
the goals of its parent company, Famous Amos is focused on achieving sustainable growth through
the expansion of its operations. It was identified that Famous Amos ... Show more content on
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Its portfolio consists of famous brands such as Kellogg's Corn Flakes, Pop–Tarts, Froot Loops,
Cheez–It and Famous Amos.
Famous Amos was initiated by Wally Amos in 1975 specializing in cookie–making and became a
huge hit grossing over $5 million within five years of operation (Frost 2002). Due to
mismanagement, the brand went through numerous ownerships from Bass Brothers to Shansby
Group; and currently belongs to the Kellogg Company. Famous Amos cookies are available in most
countries and come in flavors like No Nuts Chocolate, Macadamia and Raisins. Its line includes
sandwiched biscuits in Vanilla, Peanut Butter and Oatmeal Macaroon flavors. It also offers
customized and ready–packed gifts for celebration of all kinds. Famous Amos is positioned as the
world's best chocolate chip cookie, where its premium quality is unrivalled in the cookie industry. It
won the Automatic Merchandiser Magazine Readers' Choice Award as the most requested product
for three straight years (Automatic Merchandiser 2007). Cookies sold at its specialized stores are
freshly baked whereas those sold in retailers are pre–packed for convenience. As a brand under the
Kellogg Company, Famous Amos shares similar mission, goals and strategies as its parent brand.
2.1 Vision and Mission At the Kellogg Company, the vision is to be the food company of choice
with a mission to drive sustainable growth through

Cereal At The Store Study
Dr Douglas Ross
Harry Payne
4/14/2015
Cereal at the Store Study
Introduction Breakfast cereal is a commonly eaten food in the United States. According to the
website CEEREAL of the European breakfast cereal Association, the first ever cereal was granola
which was invented by James Caleb Jackson in 1863 who was the operator of the Jackson Sanitarian
in the state of New York (Ceereal). It would not catch on due to the long prep time needed to make
the cereal edible. In 1889 two brothers W.K. Kellogg, and his brother, Dr. John Harvey Kellogg,
what accidentally create arguably the first commercially successful breakfast cereal(Kellogg 's.com).
W.K. Kellogg would use Kellogg 's Corn Flakes as the flagship brand, for the ... Show more content
on Helpwriting.net ...
I would observe the way the customers would buy there cereal as well, such is the customers had
kids or by observing there basket was there a possibility that health consciousness may be an issue. I
would start Friday night at Kroger at Brewers Yard, which is a large Kroger store that also feature a
liqueur store and a bistro. The demographics is very diverse due to it central location and the
surrounding neighborhoods. This store can cater to traditional working class urbanites to the affluent
suburbanite who works downtown and stop at this location to buy groceries before going home.
Given this diverse clientele I concluded this store would be a good store to observe. When I enter
the store the first thing I did was walk towards the cereal Aisle which is in the middle of the store.
Once I was in the cereal aisle, I would notice that besides cereal the also contained other breakfast
foods such as Pop Tarts, breakfast bars, and oatmeal. The aisle also contained products to make
other breakfast food such as an egg poacher and a breakfast sandwich maker. Finally I would
observe that the area also was where the Tea and hot chocolate is located which usually complement
breakfast. I would next focus on the Cereal Aisle I would first discover how the cereal was arranged.
At this location the cereal was arranged according to brands. One section of the aisle was dedicated
to Kellogg products such as raisin brand

Analysis Of Kellogg 's ' A Cereal Company
Beginning in 1923, Kellogg's, a cereal company located in Battle Creek, Michigan, created PEP, a
whole wheat cereal. Significantly, in 1930, it became the first fortified cereal consisting of vitamins
B and D. According to Kellogg's official website, it became the first product to undergo food
fortification or adding of minerals and vitamins, using the spray method (par. 4). Prior to its
discontinuation in the late 1970s, the company focused extensively on sponsored advertisement.
Kellogg Company partnered with sponsoring radio networks, such as the "The Singing Lady" and
the "Howie Wing", to benefit the food and entertainment industry.
Even though PEP cereal is no longer selling, one advertisement during its era of popularity brings up
controversial points. Mentioned in the previous paragraph, the classified ad seems to be of antique
value, dating back at to its early release during 1930s. The photo also features a husband just getting
off work, dressed in a suit, putting his arms around his wife. The wife is wearing typical housewife
clothing (heels, cooking apron, dress, and feather duster), returning the husband's embrace with a
smile. The picture also features a box of vitamins in the left lower corner, along with the couple's
conversation. The content seems to address a general public with a traditional viewpoint of gender
identity.
The purpose of the ad is to promote Kellogg's PEP vitamin infused cereal. The message conveys that
the added vitamins will enhance the

General Mills Mission Statement Analysis
General Mills,Inc. is an American multinational sublayers and marketer of branded consumer foods
sold through retail stores. Starting with flour to submarines to toys to restaurants. General Mills was
incorporated in 1928 to acquire Washburn Crosby organizational, a flour–milling company created
in 1866, and four other milling companies. Specializing in cereals and flour products, the company
grew by processing food through the years of the Great Depression. Familiar products include
Wheaties and Cheerios, breakfast cereals, Gold Medal flour, Yoplait yogurt, and Bisquick baking
mix. During those years at the early begging, the company created the personage of Betty Crocker,
who became of one of the most widely known as the food expert in the United States. The name
Betty Crocker became a shine leading brand of cake mixes and other ... Show more content on
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Having the company's focus on the consumer builds trust and a respectful reputation that is seen
throughout the world
Word Choice
At General Mills they say "Nourishing lives" everywhere. They say it in their web site and
advertisements. I think their words relate to their mission as they state it in every advertisement "
Our mission is Nourishing Lives. Making lives healthier, easier and richer."
These words are important because every parent wants to provide healthy food for their family.
The goal is to make the customers know that they are doing a good thing for their children by
buying GM products
In conclusion, General Mille is one of the biggest 20 company in the world and today, Gold Medal
is still Number 1 of selling branded flour in the U.S. They are 150 years old and as you see they still
keep going strong. Also, the food is marketed in more than 100 countries on six continents. About
half of our 42,000 employees work outside the U.S. and that the reasons that I selected General
Mille from the fortune 500

Mcdonald 's And Burger King Fast Food Contenders
Any person or matter is a question with another rival. In business, organizations in the same
business or comparative industry which offers a comparative item or administration . The vicinity of
one or more contenders to diminish costs of merchandise and administrations , as these
organizations attempt to increase more noteworthy piece of the overall industry. Rivalry likewise
obliges organizations to end up more proficient so as to lessen costs . McDonald 's and Burger King
fast food contenders , in light of the fact that it is limca and slive, retail–Mart and Target.
diverse levels of rivalry
Creation Type:
Quotation and deals expenses and costs do offer promoting undertakings. Items in the item
arrangement is viewed as that it is exceptionally
Like taste , cost.
Artefact Category:
Products in this classification are thought to be fairly comparative fragmented.
Generics rivalry :
Which has diverse, however to take care of the same issue or give the same advantages or viability
of items to nonexclusive rivalry .
Budget Competition:
This is the most broad rivalry think it relies on upon the client . Which considers the items and
administrations the client 's coin develo
Competitor Investigate
Attribute/factors
Brand A
Special K® Brand B
MILO Cereals Brand C
Coco Pops® Own brand
Weet–Bix
Business objectives and scope They need to make sound world and have more extensive degree.
Since managing in each nation. They likewise moving from solid

How Advertising Has Changed The Way Men And / Or Women...
In this essay, I will be answering the question if the advertising industry has changed the way men
and/or women have been represented over time. Ever since advertising has started, people and
groups have been represented by advertising by good or worse. Advertising is what Wikipedia states
as "a business form of marketing communication used to encourage, persuade, or manipulate an
audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some
action." Advertising therefore has the power to manipulate an audience to think different things; and
therefore represent people in a different way. Representation is "the description or portrayal of
someone or something in a particular way." Therefore people and groups can be portrayed in
different ways, and this can create a widely held but fixed and oversimplified image or idea of a
particular type of person or thing called a Stereotype.
Today, I will be looking at how the way gender has been represented over the past 85 years. I will be
looking at adverts from different time periods, what they show to the audience, how they represent
and stereotype certain groups of people and what media techniques they use to show representation.
I will be looking at the Kellogg's PEP advert from 1930, the Levi Strauss Launderette advert from
1985, the Lynx Bullet advert from 2009 and the Hunky Dory's crisps from 2010,
The first advert I am looking at is an advert from the 1930's. This advert is for a

Disclosure Analysis of the Kellogg Company
Disclosure Analysis of the Kellogg Company
Shelley Saunkeah
ACC422
August 15, 2011
Rick Freeman
Disclosure Analysis of the Kellogg Company The disclosure notes of the consolidated financial
statements presented in the 2010 Annual Report of the Kellogg Company and subsidiaries shows
three areas of interest. This paper will focus on those areas of cash and cash equivalents, accounts
receivable, and inventories. A list of components that make up the cash and cash equivalents section
will be identified. The first part of the paper will introduce the Kellogg Company and provide some
history of the company. The main focal point is the analysis of the annual disclosure notes as it
relates to cash and cash equivalents, accounts ... Show more content on Helpwriting.net ...
Account balances are written off against the allowance when management determines the receivable
is uncollectible. Kellogg's does not have off–balance sheet credit exposure related to its customers
(Kellogg Company, 2011).
Kieso, Weygandt, and Warfield (2007) claim accounts receivable are oral promises of the purchaser
to pay for goods and services sold whereas notes receivable are written promises to pay a certain
amount of money on a specific future date. In uncollectable accounts receivable, Kellogg's uses the
direct write–off method to show facts and not estimates.
Kellogg's Inventory policies are valued at the lower of cost or market. Cost is determined on an
average cost basis according to note one.
In conclusion, Kellogg Company and their subsidiaries showed an increase in current assets
compared to the previous year. The year 2009 showed a comparable total of $2,558 million to
$2,915 million. By using the disclosure notes, the cash and cash equivalents section determined
highly liquid investments with three months or less maturity when purchased are considered cash
equivalents and recorded at cost. The accounts receivable policy includes trade receivables, probable
loss in existing accounts receivable, and direct write–off method of an uncollectable account.
Inventories cost is

Essay on Demographic Factors Research
Running head: DEMOGRAPHIC FACTORS RESEARCH
Demographic Factors Research
University of Phoenix
MMPBL 560
Managing in a Cross–Cultural Environment
October 19, 2009
Organizations around the world are experiencing the effects of cultural and global diversity.
Kellogg, Starbucks, McDonald's, and Arbor are four companies introduced in this paper. They have
been researched in order to identify how each company is affected by demographic factors, how
these factors are managed, and what systems are implemented to enhance the success of the
business; thus, this paper illustrates the key course concepts and their application to the best
practices of these companies. The dynamics and dimensions of diversity in an increasingly ... Show
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While remaining a superior global food company, Kellogg's management realized that they had to
have the strongest possible resources to support their business growth in a diverse and competitive
environment (Kellogg, 2009). Likewise, Starbucks is managing its competition challenges; the
current economic conditions are factors that Starbucks needs to consider in order to market the new
products to preserve its clientele and bring in new customers. Hence, Starbucks is wise to use the
four P's model; Price, Product, Place, and Promotion, to determine the course of action best suited to
stay ahead of the competition. To be clear, both Kellogg and Starbucks are managing the effects of
postmodernity; that is, "postmodertnity describes our time and situation–today's world in flux, with
people on the move who have learned to manage multiple identities depending on place and
context" (Kottak & Kozaitis, 2003, Ch. p. 29). To manage the influence of postmodernity within the
context of demographic factors, Kellogg and Starbucks are implementing strategic approaches to aid
them in their success involving global and cultural diversity. For example, Kellogg committed itself
to developing a comprehensive and ground–breaking supplier diversity program. This program was
to cultivate strategic procurement relationships with W/MBE–owned, controlled and operated

Kellogg Company : An American Multinational Food...
Introduction:
The Kellogg Company – an American multinational food manufacturing company was founded on
February 09, 1906 and is headquartered in Battle Creek, Michigan, United States. Kellogg 's
specializes in breakfast cereal and convenience foods, including cookies, crackers, toaster pastries,
cereal bars, fruit–flavored snacks, frozen waffles, and vegetarian foods. Among many Kellogg's
brands Froot Loops, Apple Jacks, Corn Flakes, Frosted Flakes, Rice Krispies, Special K, Cocoa
Krispies, Keebler, Pringles, Pop–Tarts, Kashi, Cheez–It, Eggo, Nutri–Grain, Morningstar Farms are
most popular. With a vision of "Nourishing families so they can flourish and thrive" Kellogg
company has extended its operations in 180 countries worldwide. In ... Show more content on
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The operative cash flow reports inflows and outflows because of regular operating activities. Cash
flow from operating activities is the cash version of net income. Net income includes non–cash costs
such as depreciation and does not consider other cash expenditures, such as purchases of properties
or equipment. Cash flows from operating activities are contributed by earnings, cash receipts from
the sale of products, net of costs to manufacture and market products, accrued income from
employee wages, interest expenses and income taxes. As per the annual report for the financial year
ended on Dec 31,2015, net cash provided by operating activities for 2015 amounted to $1,691
million. The net income for the same year amounted to $ 614 million which is approximately 36%
of the total operating cash. The difference is the result of the factors such as, adjustments made to
reconcile net income to operating cash flows, income from postretirement benefit plan contributions,
variations in operating assets and liabilities, net of acquisitions.
Liquidity and Capital Structure Exhibits 2 shows that an inordinately large dividend payment in
2015 of the cash budget, coupled with a large asset purchase, places both companies in a negative
cash position. Paying out such a large dividend can be a problem for lenders, who do not like to
issue loans so that companies can use the funds to pay their shareholders and thereby weaken their
ability to pay

Swot Analysis of Kellogs
COMPANY OVERVIEW
With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal
and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal
bars, frozen waffles and meat alternatives. Kellogg products are manufactured in 19 countries and
marketed in more than 180 countries around the world.
Kellogg Company's business is broadly divided into two divisions: Kellogg North America and
Kellogg International. Kellogg North America includes retail cereal, retail snacks, and frozen and
specialty channels businesses in both the United States and Canada. Kellogg International is divided
into businesses in Europe, Latin America, and Asia and Australia (Asia Pacific).
The ... Show more content on Helpwriting.net ...
Threats
General Mills, Post, and Quaker Oats are using price competition and productproliferation to erode
Kellogg's share of the market. Discount imitation cereals brands have been successful in reducing
premium brands in the more commodity like cereals.
Competitive Analysis
Competitive Force Analysis
Intensity of Rivals
Four Large companies are dominant in the market Oligopoly Competition is very intense Inflated
prices Growth Rate has remained Constant
Competitive Force Analysis
Threat of a Substitution
Private Labels Has made substitution very significant Caused other 3 competitors to lower their
prices Low switching cost (1/3 of 1,000 shoppers switched to private label) Price competition
(1990's started a price war between rivals) Made the buyer more powerful
ARTICLES
http://kelloggs.mediaroom.com/index.php?s=43&item=260
KELLOGG COMPANY DECLARES REGULAR DIVIDEND OF $.375 PER SHARE BATTLE
CREEK, Mich., Jul 24, 2009 –– Kellogg Company (NYSE:K) today announced that its Board of
Directors declared a dividend of $.375 per share on the common stock of the Company, payable on
September 15, 2009, to shareowners of record at the close of business on September 1, 2009. The

ex–dividend date is August 28, 2009. This is the 339th consecutive quarter that Kellogg Company
has paid a dividend to owners of common stock since 1925.
About

Marketing Management At The Kelloggs Company: Keellogg...
Question 1
The marketing management is one of the important and common department presented in all
companies of the world. Similarly, marketing management is defined as one of the ongoing process
that use to help companies to plan in an active manner for the development of any product or
service, after that advertisement similar production within the active marketplace, do regular and
active promotions to gain maximum customer focus than gain sales. (Carter & Lee, 2011)
The more marketing management is necessary so it contains marketing management orientation
steps as well. These include marketing concept, product concept, production concept, social concept,
and societal marketing concept respectively. The product concept is strong in which ... Show more
content on Helpwriting.net ...
Similarly, both are using different marketing strategies to gain maximum attractions of the
customers. The Kellogg Company uses marketing mix as a marketing strategy, which is following
the steps as product, price, place, and promotion. Within the promotion strategy, the Kellogg
Company use to give advertisement to the targeted size of customers. While on the other hand, Aldi
working as a supermarket use to target large size of market of customers. Aldi does promotion by
giving responsibility to the sales persons to go to place to place for advertising their products and
services. However, the case is different at the Kellogg Company, the use, promotion strategy in a
different manner. They focus to do direct marketing only.
References
Carter, S. & Lee, K., 2011. Global Marketing Management. Strategic Direction, 27(1).
Competitors, 2015. Spiderbook. [Online]
Available at [Accessed 08 December 2015].
Gordon, R., 2012. Re–thinking and re–tooling the social marketing mix. Australasian Marketing
Journal (AMJ), 20(2), pp. 122–126.
Marketing91, 2015. 5 levels of relationship marketing. [Online]
Available at [Accessed 07 December 2015].
Verhoef, P. C., 2003. Understanding the Effect of Customer Relationship Management Efforts on
Customer Retention and Customer Share Development. Journal of Marketing, 67(4), pp.

The Kellogg Company
The Kellogg Company Pestle Analysis
The Kellogg Company Pestle Analysis
Glossary Page
Introduction 3
Pestle 3
Political Influences 4
Economic Influences 5
Socio–Cultural Influences 7
Technology Influences 8
Legal Influences 9
Ethical Influences 11
References 12 The Kellogg Company Pestle Analysis
Introduction
Will Keith (W.K.) Kellogg was born April 7, 1860. In 1876 W.K. and his brother Dr John Harvey
Kellogg, accidentally discovered the process of creating flaked cereal while experimenting with
shredded wheat cereal. While experimenting with different ways to cook and crush wheat to make it
more palatable without losing its goodness, they inadvertently ran a ... Show more content on
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The production lines in competitive companies could cause Kellogg's to reduce prices, increase
capital, marketing or other expenditures, or lose category share, any of which could have a
materialistic harmful effect on their business and financial results. Category share and growth could
also be adversely impacted if Kellogg's are not successful in introducing new products.
Agricultural produce, including corn, wheat, soybean oil, sugar and cocoa, are the principal raw
materials used in Kellogg's products. Carton board, corrugated, and plastic are the principal
packaging materials used by the company. The cost of such products may fluctuate widely due to
government policy and regulation, weather conditions, climate change or other unforeseen
circumstances. To the extent that any of the previous factors mentioned, affect the prices of such
products and Kellogg's have been unable to increase their prices or sufficiently hedge against such
changes in prices in a manner that offsets such changes. The results of Kellogg's operations could be
materially and adversely affected. In addition, Kellogg's use derivatives to guard themselves against
price risk associated with forecasted purchases of raw materials.
The cost of fuel may fluctuate widely due to economic and political conditions, government policy

and regulation, war, or other unforeseen circumstances which could have a material adverse effect
on their consolidated operating results or financial

Kellogg Company Research Tools
Running head: KELLOGG COMPANY RESEARCH TOOLS
Kellogg Company Research Tools
Beth Darago, Carole Firth, Chandra Pinkney
University of Phoenix
Marketing Research – MKT441
August 17, 2009
Kellogg Company Research Tools Introducing a new product into the market can be a very
challenging process for organizations with competing businesses of the same target market. In order
to understand consumer needs, purchasing behavior, and market niche, product and consumer
analysis is studied in many forms of research. Introducing a new product allows a company many
ways to understand consumers and to identify a variety of marketing opportunities. As Kellogg
Company introduces a new nutrition cereal bar into a market of high powerful brand ... Show more
The qualitative ethnographic research will be used in the in–store promotions because Kellogg will
be observing consumer behavior in the market setting. This allows the company to gather more
accurate details from consumers regarding preferences, attitudes, behaviors and customer interaction
(Aaker, Kumar & Day, 2007). In–store promotions and trails also allow Kellogg to ask consumers
questions about what they are looking for in a nutritional cereal bar, and to give the consumers a free
sample, coupon or mail–in rebate. In–store promotion and field trials will also allow Kellogg to
encourage consumers to try the new product. Product packaging and placement serve as important
factors when conducting in–store promotions because such areas are vital for consumers to
experience new features and brand attributes. Allowing consumers to try a product prior to making a
purchase helps them to base their purchase decisions on taste and nutritional benefit. While all the
research tools discussed will benefit Kellogg Company as the new nutritional cereal bar is launched,
some will produce more meaningful results than others. Being a food product, Kellogg management
will surely gain the most insight into consumer attitudes and the target market through in–store
promotions and field trials. This research method allows consumers to taste, touch and view the new
product in the market setting,

Marketing Objectives Of Crunchy Nut
KELLOGG market objective;
One of Kellogg's publicising destinations is to get its things into whatever number family units as
could sensibly be normal by giving better ways to deal with have a gainful result on people. To
achieve this objective Kellogg's needs to endeavor clear statisical looking over to grasp and test the
business division for customers slants.
In a profound movement Kellogg's made and realized a Crunchy Nut (CN) diner in 2012, and again
in 2013, which invited clients to a novel "outside" affair to taste new things and adequately attract
with the Crunchy Nut brand.
Arranged at the Manchester Arndale strip shopping center, the 2013 restaurant served 9,049
customers over a 12 day period. Various customers were astounded that everything was to no end
out of pocket, more than 8000 50p–off coupons were scattered,
moreover, the recuperation rate of those coupons surpassed the business typical. ... Show more
Kellogg's usage of internet systems administration indicates how a business can attract with and
make intensity in its items, fulfilling a much more conspicuous degree than customary advancing
systems. Checking and surveying constrained time activity makes bargains besides, data that enables
a business to gauge key information. This fuses client item slant, augment or decrease in bit of the
pie and the level of offers development as an eventual outcome of the exceptional activity.
Kellogg's, by data looking at and measuring the suitability of their exceptional activity, have
exhibited that capable concentrating on drives ROI, for example concentrating on family units is
more practical than mass–testing at events

Kellogg's Failure Essay
Introduction
This project report talks about the reasons for the failure of Kellogg's in India and what strategies it
can take up in future to build itself as a brand in India.
Kellogg's created a new category of branded breakfast cereal products throughout the world. Over
the longer period of time, it has successfully been able to change eating habits of consumers and has
converted various nations as corn flakes eating nations. After capturing over 40% US's ready–to–eat
market in breakfast cereals alone, Kelloggs introduced its flagship products into Indian markets in
1994. India at that time has over 950 million inhabitants, 250 of whom were middle class.
The Indians found the notion of having cereal as a breakfast a new one as consumers ... Show more
Premium pricing policy
The competitive brands in the market were selling the similar product at 1/3rd price of Kellogg's and
hence Kellogg failed to attract price conscious Indian households. Even after losing its market share,
Kellogg's failed to understand the nuance of Indian market.
4. Wrong promotion
Kellogg in its initial advertisements questioned the nutrition quotient of Indian breakfast and
suggested that Indian food was not very good for health. This deeply offended the emotions of
Indian ladies who had been serving traditional breakfast for ages to their families.
5. Inadequate market research
Kellogg's executives overestimated the target segment of Indian market. They came with the figure
of 950 million people as if everyone eats breakfast in Indian, everyone who eats breakfast would
potentially want to eat corn flakes. What Kellogg didn't know, as Homi Bhabha, director of
Harvard's Faculty of Arts and Sciences' Humanities center stated at the time, "was that Indians,
rather like the Chinese, think that to start the day with something cold, like cold milk on your cereal,
is a shock to the system. You start it with warm milk." Thus kellogg failed to provide the product
that catered to Indian

Kellogg's History : Kellogg Brand
Kellogg's history Kellogg is a company that has been around for over 100 years. William Kellogg
and his brother Dr, John Harvey, started the company in 1868. In 1898 they were able to create the
first flake created from toasted maize and in 1902 they were able to create a cereal with a longer
shelf life. The company started out really small, they only accepted orders through mail and they
sold primarily to people they were affiliated with. They eventually came up with the idea to brand
themselves and they posted ads in newspapers and on billboards; this was the time that people
started to recognize them as competition; in 1900 more than forty cereal companies were in
competition with the Kellogg brand. John Harvey had a really big idea in mind when coming up
with the Kellogg brand. Mr. Harvey was not a strong business man in fact he did not care about the
business aspect at all, but instead he focused on a way to reform the way Americans ate, he came up
with a way to make the cereal rich in nutrients. On the other hand his brother, W.K Kellogg, was
completely focused on the business aspect. This led him to found the Battle Creek Toasted
Cornflake Company in 1906; at this time he also purchased the rights to the cornflake. The
difference between the two brothers is what most would have thought made the company work so
well. The two partners eventually had a falling out over the name of the company and W.K took
John Harvey to court where he won the law suit to be able to

Kellogg Company 's Annual Report Project
Introduction I chose Kellogg Company for my annual report project because I like to work with a
company that I familiar with. In other words, I like to do a project on a company that carries
products my family uses. I tried to order an annual report from a few companies such as Apple,
Pepsi, Toyota, and Kellogg. However, I have not received any physical annual report copy from any
other company yet. I was lucky that the Kellogg Company shipped me its physical annual report.
Most other companies just provided me with their online annual report. If I chose a different
company, I would need to print out an annual report online that contains many pages. It was easier
to have a hard copy of the annual report so that I could look for information and make notes, so I
can go back to it if I needed to. Because the Kellogg Company carries many kinds of cereals that my
kids like to eat as well as having an annual report printed out, doing the annual report project on the
Kellogg Company was the best choice. Information about the company Kellogg's world–corporate
headquarter in the United States is in Michigan. Its address, website, and phone number are as
follow: Kellogg Company One Kellogg Square, P.O. Box 3599 Battle Creek, MI 49016–3599
Switchboard: (269) 961–2000 Corporate website: www.kelloggcompany.com General information
by phone: (800) 962–1413 Kellogg company history Kellogg is a company that produces ready–to–
eat snacks such as cereal, cookies,

Sugar Wars Research Papers
Sugar Wars Today, despite technological and scientific discoveries of the past century, we live in a
country filled with mysterious sicknesses. While America continues to prosper in other ways, our
health continues to decline. What has helped to cause this terrible battle? Sugar. Even though it may
pack a great taste, sugar has captured and addicted us to it. Our addiction to sugar has negative
consequences such as severe chronic disease and obesity. Americans need to reduce sugar
consumption to prevent, cure, or limit problems of chronic disease, addiction, and obesity. One of
the first discussions about sugar similar to ours today occurred in the 1670s. Thomas Willis, the
medical advisor to the duke of York and King Charles noticed an increase in diabetes at a time when
drinking sugared tea was newly common. In those days, people believed sugar good for you and fine
to give babies. Today, this seems obviously wrong. People used sugar as a medicine in the past, but
as its price dropped its use shifted to an additive for food as a sweetener. With the industrial
revolution, sugar production improved and sugar as a result cheapened. For a poor person, sugar
provides a cheap luxury. During the Great Depression, the annual per capita sugar consumption was
16 pounds higher than in 1920. Come World War II, the government stated that you do not need
sugar in a healthy diet to take the sting away from the rationing of it. After that, sugar's popularity
soared, although many think differently about sugar today. Sugar consumption really took off in the
twentieth century. Ice cream consumption doubled between 1940 and 1956 with the advent and
popularization of the refrigerator. Refrigerators allow people to stay in the homes and have ice
cream and sugary drinks like never before because refrigerators are cheap enough to buy for regular
consumers. One and a half million sold in 1935 alone. (By) 1997 saw Americans drinking an
average of 54 gallons of soda a year. "Eighty percent of the world's soda was consumed by 20
percent of the people." Breakfast was transformed into a sugar fest (sugary feast) in 1960s. In 1949,
Post became the first national brand to offer a sugar–coated cereal. This gave the control of the
amount

Kellogg Company
Introduction
The Kellogg Company is the world's leading producer of cereal and one of the leaders in the
production of convenience foods. The company reported sales of nearly $11 billion for 2006; sales
revenue has steadily risen over the last decade. Kellogg's products are made in seventeen countries
and are sold in more than 180 countries. According to the company website, "Kellogg Company has
a rich history of corporate social responsibility, a history that has grown and evolved to meet the
complexities of today's business world and the challenges of a global society"
(kelloggcompany.com,2006). Kellogg has made it clear that the company was founded with a strong
commitment to social responsibility and is proud of the progress that ... Show more content on
Helpwriting.net ...
(kelloggcompany.com, 2006)
Commitment to Nutrition
Kelloggnutrition.com states that the "Kellogg Company was founded with a philosophy that
encouraged people to improve their health" (kellognutrition.com, 2006). Kellogg was the first
company to put nutrition labels, recipes, and product information on the back and sides of their
cereal boxes in the 1930s. The company wants their consumers to be well informed of what is in
their products so that they can decide for themselves if it's right for their families. According to
msnbc.com, Kellogg has also taken a step further from choosing to stop advertising to young
children by also deciding to increase the nutritional value of the snacks and cereals that are targeted
at children. The company is showing that they have genuine concern for children and are taking
steps to make their products healthier for them.
Kellogg's Awards
National.unitedway.org recently reported that they honored Kellogg by presenting them with the
20th annual Spirit of America Corporate Community Investment Summit Award. This was given to
show the United Way's gratitude for Kellogg's support of their fundraising and volunteer activities
within local communities. The United Way sees Kellogg's donation of their money and time as
inspirational and should be modeled by other corporations (national.unitedway.org, May 2007). The
company's commitment to being a good corporate citizen is helped by their contributions to

My Experience In My Life
I woke up at 6:00 am on October 17th, a Tuesday and two days before MEA. I followed my
morning routine by turning on my tv in my bedroom to watch Seinfeld as I did my make up and
straightened my hair. I check the forecast on my phone, sunny and a little breezy with a high of 76
degrees, perfect weather. I picked out my new blue Briar Cliff University sweatshirt and my red low
rise converse and started gathering some lemonade cans. My mom had bought a twelve pack of
lemonade that was too sugary and she had instructed me to give it out to my classmates. Before
running out the door I grabbed two Great Value brand waffles, which are just yellow knock offs of
Eggo Waffles. I usually showed up at school around 7:10am to ask for help and work on homework.
I spent the first hours of school making a protein shake for my science teacher and handing out
lemonade to the chemistry class. Then at the start of Block 3, I went back into my car to get more
lemonade. It should only have taken fifteen minutes, I wanted to come back to work on my trig
homework . I left my backpack at the school before I went out into the school parking lot to find my
grey impala. I pulled up to my house and left the car running as I rush through the house to my room
to grab a book bag. I hunted around for my bubble wands that were scattered across the room, I had
decided I would given them to the toddlers at NECC. I remember one was bright yellow and it
matched the yellow lemonade cans that I dumped into the bag. After emptying out the case I hurried
back inside my car and set the book bag on the passenger side's floor. I wrapped a grey fox blanket
around me as I sat down and pulled the door shut, and started the car. The CD player resumed
playing You Can Never Tell, by Chuck Perry one of the last songs on the Pulp Fiction soundtrack. I
pulled out of my driveway and headed down the gravel road where it met with the highway. Then I
fell asleep. And then I see only black, I can't feel my body no pain, just numbness. It's very dark and
I'm not sure if my eyes are closed or if something is covering my eyes. I realize someone is holding
my neck, and I hear a man's voice talking. I concluded that the hands belonged to the man's voice
and he

Kellogg's Culture
Cereal Brands in Our Culture Cereal in America has become a completely different product from
cereal in other countries. America's top cereal brands don't aim for consumers to just have a
delicious breakfast, they aim for much more and each at specific targets. The focus of this report
will be revolved around three specific brands of cereal sold in America. Kellogg's brand cereal will
be covered first. Following, General Mills will be covered. Finally, a brand not so much known
though advertisement, Meijer store brand will be covered. Each brand has specific targets and their
own ways of drawing those targets in. Kellogg's started to introduce some of their popular brands in
the 1950's. These brands included; Corn Pops, Frosted Flakes, and Special K. Their cereal isn't just
for the taste; they developed Special K cereal to pack a lot of protein to fit consumer's needs
(Kellogg Company History). Kellogg's cereal can be found in every super market in America. One
of Kellogg's Iconic figures is Frosted Flakes Tony the Tiger. Tony the Tiger has always been seen in
commercials as this big athletic tiger. Kellogg's has given Tony some physical traits such as; a tall
height, a big smile, big muscles, and a tough man pose. All these traits are great for Tony's target
audience to want to emulate. Children often appear in commercials with Tony. These children are
doing some sort of physical activity with Tony and then Tony ends the commercial, talking about
Frosted Flakes, saying

Kellogg's Mission Statement
In 1906, Kellogg's was founded by W.K. Kellogg and his brother, Dr. John Harvey Kellogg after
their failed attempt at making granola. Surprisingly this failed attempt worked out in their favor
because the two brothers were able to create the delicious recipe for some of our favorite cereal
today Kellogg's Corn Flakes. In 1914, Kellogg's was introduced into Canada which opened doors
allowing the company to later open factories in Australia, England, Mexico, Japan, and India just to
name a few. Kellogg's mission statement is "to enrich and delight the world through foods and
brands that matter" ("Kellogg's Promise to You", 2017). Kellogg is best known for most popular
product–Rice Krispies, Pop–Tarts, Froot Loops, Frosted Flakes and Eggo Waffles

Swot Analysis Of Kellogg 's Company Essay
Background Kellogg's is one of the major food manufacturing companies in the world and its main
products are breakfast cereals and snacks. The story of the firm started in 1898 when the brothers
W.K. Kellogg and J.H. Kellogg discovered a new process to make cereals (Corn Flakes). Nowadays,
Kellogg's is a multinational company with a presence in 180 different countries producing a wide
range of cereals and snacks that consist of crackers, toaster pastries, cereal bars, biscuits, fruit–
flavoured snacks, frozen waffles and vegetarian foods. The vision of the company is defined by the
following sentence: "To enrich and delight the world through foods and brands that matter".
Furthermore, Kellogg's states that their purpose is "Nourishing families so they can flourish and
thrive". According to the annual report of the firm published in 2015, it can be seen that the main
region of the company is the United States (55% of total net sales). Furthermore, we also see that
Europe accounts for 18.1% of total net sales whereas Asia–Pacific only accounts for 6.8%. These
disparities among regions made us question, whether there is the same level of activity between
these Europe and Asia. Moreover, we also identified a trend of higher increase in net sales in Asia
over the last years in comparison with other regions. Indeed, during the period going from 2008 to
2015, we saw an overall increase in net sales of 28% in Asia (from $716m in 2008 to $919m in
2015) whereas in Europe, net sales

Summary Of ' The Big Game '
The Big Game Brr! It's freezing cold! I woke up, it was just about 6:20 when I woke up to my alarm
buzzing. I went straight to brush my teeth first after realizing I had showered the night before.
Afterwards I put on my pants and my school shirt I then scurried down stairs, and I ate the usually
Kellogg 's Frosted Flakes. Oh know it was already 6:50, which meant one thing. I only have 20
minutes to watch ESPN. I dashed to living room and tried to turn on the television, but I couldn't
find it. I searched frantically. Then it hit me I screamed, at the top of my lungs, "Aima".
She screamed, "what."
"Where is the remote," I stated.
"Under the Rocking chair!" she exclaimed. I ran over to the little rocking chair and sure enough
there it ... Show more content on Helpwriting.net ...
How much longer I thought it felt like forever before we finally pulled u p at Ohio Nets. Since we
had not had dinner we debated over whether we should get something from the concession stand.
After a couple minutes of bickering my family decided to get some hotdogs and chips. I ate my
dinner, I and walked over to talk to my other teammates. We talked about school and other sports,
but then finally started talking about the real topic which was the game. The team that we would
face would be very lanky and masculine. They were also athletic,as well as us. But the real question
would we be able to keep up with their pace and be able to defend their height.
As warm ups started I began to feel a weird feeling in my stomach. I had never been affected by the
people around but I guess now I was actually scared. After warm ups we huddled up we were given
a quick speech,and told us that we did not need to be as physically gifted as they were but we
needed to be able to have the heart to overcome the challenge. The game began we started of in a
hole. The team was winning 10–4. They were not better than us they just were getting in our heads,
and making us make the wrong decisions.I sighed in disbelief when a boy named Ethan on my team
accidently shot on the other team 's basket. At halftime it was 23–14 with us losing. We were all
looking down in the dumps. Since everyone didn't look to happy I tried to cheer them up,but that
didn't work.

Marketing Is The Management Process For Identifying,...
Report: Unit 3 – assignment 1 – Introduction to Marketing
Author: Ziyad Azad
Date: 28/09/15
Task 1
Intro
Marketing is the management process for identifying, anticipating and satisfying customer
requirements profitably.
The purpose of marketing is to attract people's attention and to create awareness. You have to make
sure people are interested in your brand and are focused to keep your image running. You are able to
try a different type of marketing to make sure your product is with this day and age of new tastes
and needs.
Source: http://newsroom.kelloggcompany.com/index.php?s=27521
Kellogg's is an American multinational food manufacturing company which is based in Battle
Creek, Michigan in the US. With their 2010 sales of more than $12 billion, they are the world's
leading producer of cereal and a leading producer of convenience foods and much more. The
Kellogg products are manufactured in 18 countries and marketed in more than 180 countries.
Kellogg's provide many products which can be categorised in: new products, vegetarian products,
vegan products, halal products and kosher products.
Source: http://www.huddnewcoll.ac.uk/college–information
Huddersfield New College is a current sixth form college located in Salendine Nook, Huddersfield
in West Yorkshire in England. Their principal at this moment is Angela Williams. Huddersfield New
College is on the outskirts of Huddersfield, perfectly placed for students from either Kirklees or
Calderdale. They offer courses

The Economic Impact Of The Australian Economy
Economic impact is driven by factors such as the Exchange rates and the value of the Australian
Dollar, the conditions of inflation and recession, the Cost of labour in the manufacturing sector,
technological changes in manufacturing, the economic cycle and the political environment Kellogg's
has a company strategy to expand and increase market share and profit that is based on its
fundamental strengths of being a Global cereal leader, Global snacks player and a emerging focus on
frozen foods
This means some business holdings will be sold and others will be expanded or consolidated to cut
costs and grow profit.The decline in operating profit was the result of continued high levels of
commodity inflation, a limited recall in the third ... Show more content on Helpwriting.net ...
These are; Cardboard on the outer layer which is used to transport products to stores Individual
cardboard boxes which the product is sold in Liners made out of High Density Polyethylene, in the
inner box that seals the food inside the cartons keeping it fresh until the best before date
The sizes of packages are sold by the weight of the product inside. Even though the packages of two
different cereals may have the same size of package, it does not essentially contain the same weight.
This is done to reduce the packaging made. Due to the products being packaged on automated
equipment, it is necessary for space to be left, ensuring the lining is sealed properly which then leads
to spoilage. The different box sizes are to meet the shoppers liking, which range from family boxes
or single serve packs and even bulk packs sold in the industry. Unfortunately the high density
polyethylene liners within the cardboard boxes are not recyclable. Kellogg's continually works for
minimising the material used to produce these liners

Essay On Kellogg
Kellogg is a build worldwide association which is famous as the world's heading maker of cereals.
The majority of the items is produced in 19 nations and sold in excess of 180 nations.
(Businesscasestudies.co.uk, 2014) It includes Special K®, Mini Wheats®, Corn Flakes® and so
much more.(Rooney, 2012) It is indeterminate to how Kellogg as an association overwhelms the
nourishment producing segment to stay as the business pioneer. This however exhibits the adequacy
of promoting techniques utilized by Kellogg by executing the four P's.
What makes Kellogg renowned as the leading producer of cereal in the world is the marketing mix
which is the business tool worn/used in the marketing field in their company comprises of
components that are intended to be utilized as a part of a business' marketing strategy method to
have the capacity to fulfill its customer needs. There are four sections of the marketing mix
generally thought to be four P's which consist of product, price, place and promotion. The marketing
mix empowers certain association to accomplish their marketing goals. With respect to Kellogg's,
their goal is to attract as numerous crowds. To do in this way, they start an intensive statistical
surveying and connected it for consumers' inclination by utilizing ... Show more content on
Helpwriting.net ...
After completely investigating Kellogg's organizations, the careful investigation exhibits the
adequacy of Kellogg's advertising procedures. Generally speaking, Kellogg has effectively used
their promoting methods viably. There is then again, opportunity to get better by adjusting
marketing mix with a specific end goal to attain distinctive and better results. The business may be
seen as one of the potential business in today's reality because of its extraordinary items and their
marketing

Motivation Factors Of Motivation
ABSTRACT: Motivation is a term which represents the drive, longings, needs, wishes and
comparable strengths a company requires in order to work successfully. Inspiration is the reason
people work and helps to keep them work through inspiration and incentives. In this assignment, the
careful investigation of motivating elements introduced by Kellogg's has changed the structure and
expanded the profits of their organization is clearly shown. TABLE OF CONTENTS 1. Introduction
2 2. Mission and Vision 2 3. Correspondences 4 4. Learning and Development 4 5. How Motivation
helps ensure a superior working environment 4 6. The Competitive Advantage of Kellogg's 9 7.
Theories followed by Kellogg's officials 6 8. Factors of Motivation 7 9. Suggestions 8 10.
Conclusion 8 11. References 9 Introduction Kellogg's is one of the largest cereal brands the world
has to offer. The company has been a pioneer in creating products while promoting physical
wellbeing and sustenance for over a century. It has done this by giving customers a wide mix of
sustenance things. ... Show more content on Helpwriting.net ...
By understanding the effects of unique enthusiasm frameworks, Kellogg's has the limit make work
an also fortifying and entrancing foundation for delegates whilst making a more beneficial, gainful
and forceful business. Conclusion This examination try speaks to the extent of different spark
measures in practice at Kellogg's. It demonstrates that especially overwhelming laborers can
improve capability, yield and quality for a business. Moving staff serves to make them more devoted
to the workplace. By understanding the effects of different impulse techniques, Kellogg's has the
limit make work a furthermore fortifying and intriguing foundation for delegates whilst making a
more gainful, profitable and centered

A Short Story : A Story?
When I woke up one morning from unsettling dream, that I had a waffle for a body and my brother
ate me; I felt strange. Try to feel for a honeycomb on my head, I realized that I didn't have any arms.
I quickly tried to sit up,
" What's going on?" I asked faintly as I try to move my legs. However, something was wrong I
didn't have legs, I was in terror.
" IM... IM... LEGLESS... TOO!" I heavily sobbed, " What happened, I fell asleep as a normal
human, and now.... I need to get out of here, and see what I'm, who I am." I flopped up and down as
if I was a fish out of water, trying to get out of my bed. Fa–thud, after 15 minutes I finally made it
onto the floor. Right before I could move anymore, I was caught red handed. Knock, knock, knock, I
heard on the door of my room.
" Hey, can I come in?" My brother voiced at me.
" Hold on," I responded back to him. With no response muttered back to me right away, I got
worried. Did he hear me, I wondered as she had a delayed response.
" Hey, I asked you a question. Are you still sleeping? I'm coming in," he said, as if I never replied to
him. Wait, since I'm in a different form does that mean I don't have a voice? He barged into my
room confused, you could tell by his left eyebrow high in his forehead. I watched him as he
scattered throughout my room looking for me. Waiting for him to notice me I slowly try to flop my
way out of the room.
" She's gone, she's not here, she snuck out of the house and didn't come back. She's going to be in

Fruit Loops
Froot loops
History : Froot Loops is a brand of breakfast cereal produced by Kellogg's and sold in Austria, India,
Australia, Canada, New Zealand, the United States, Germany, The Middle East, The Caribbean and
Latin America. The cereal pieces are torus–shaped (hence "loops") and come in a variety of bright
colors and a blend of artificial fruit flavors. Kellogg's introduced Froot Loops in 1963. Originally,
there were red, orange, andyellow loops, but green, then purple, and, finally, blue were added by the
1990s..
Kellogg's has made many ventures for Froot Loopso, including snack bags called Snack Ums. Snack
Ums were just like the cereal, only bigger. Their slogan was "Super sized bites with deliciously
intense natural fruit flavors" ... Show more content on Helpwriting.net ...
With those notable hurdles, the market for breakfast cereal has managed to post growth over the past
several years, albeit slow. In current dollars, sales grew from $8.5 billion in 2002 to $13 billion in
2009, representing a 2% annual increase. Customer analysis:
Being an organization of global stature, Kellogg's uses multiple methods to communicate with its
customers. Cartoon characters like Jack & Aimee are used to communicate the plus points of
physical exercise to parents and children.
Competitive analysis
Types of Competitors
Our product offers a culmination of two different breakfast items: cereal and nutrition bars.
Main cereal competitors would be Kellogg and General Mills.(direct competitors)
In the past 60 months Kellogg has had a revenue growth of 6.5% and an earnings per share growth
of 13.1%.
Marketing strategies: * The management at Kellogg's anticipated that the dynamism of times and
trends would require them to adopt change and so, it directed itself to be more than just a "fair
weather" believer i.e. planned for contingency and flexibility. * Keeping in pace with the health
consciousness trend of today's times, the new philosophy of targeting and satisfying the health
vigilant consumer was adopt.
Macro environment

Kellogg 's Marketing Case Analysis
Kellogg's Marketing Case Analysis
In today 's business world, the esteem and significance of clients is not something that ought to be
put aside by organizations. Promoting arrangements and systems would be inadequate without
paying much thought to the clients. Clients will and ought to dependably be a piece of the
motivation in any promoting arrangement of any organization. In view of the suggestions for
productivity and development, client maintenance is possibly a standout amongst the most capable
weapons that organizations can utilize in their battle to pick up a key preferred standpoint and make
due in today's regularly expanding focused condition (1999). It can be contended that purchasers
everywhere throughout the world fluctuate ... Show more content on Helpwriting.net ...
Kellogg exchanges under the ticker image NYSE: K. Incomes in 2006 were $10.906 billion.
Kellogg 's was established as the Battle Creek Toasted Corn Flake Company on February 19, 1906
by Kellogg as an outgrowth of his work with his sibling John Harvey Kellogg at the Battle Creek
Sanitarium.
The organization created and showcased the massively effective Kellogg 's Toasted Corn Flakes and
was renamed the Kellogg Company in 1922. The organization possesses the Kellogg 's, Keebler,
Morning–star Farms, and Kashi divisions or auxiliaries. It likewise possesses the Natural Touch,
Cheez–It, Murray, Austin, Famous Amos, Carr 's, and Plantation brands.
In the given case, the organization are being scrutinized for their new way to deal with nourishment
marking which it is guaranteed is making items look more beneficial than they are. Really, a huge
financing was given by the sustenance business to advance the plan contrary to the activity light
marking plan set forward by the Food Standard Agency (FSA). As demonstrated for the situation,
Kellogg 's oats are particularly scrutinized as it was sorted by FSA as red items and regarded
garbage nourishment by the activity light naming plan. Essentially, these activities of FSA
straightforwardly influence the general business of Kellogg especially the shopper state of

Marketing Audit Project/Keebler Company
Technology: Keebler Company is the first consumer packaged goods division, to utilize the artificial
intelligence program. This technology interacts with consumers through instant messaging,
mimicking natural conversation to provide recipes based on a person 's stated preferences and mood.
Moreover, the program was created by Active Buddy, which has launched other interactive agents
such as: Smarter Child, Austin Powers and Elle Girl Buddy (Keebler Recipe Tool. Com). In
addition, Keebler made the decision to purse an instant messaging program based on three factors:
the increasing popularity of instant messaging, the need for a cost effective way to add frequency to
the company 's traditional marketing communications, and the need ... Show more content on
Helpwriting.net ...
Has the purchasing process changed" The pricing process has changed after the acquisition of
Keebler by Kellogg 's. The current product line of Keebler produces under the umbrella of Kellogg
's, has to maintain its status within the organization. Many of the Keebler product lines has been
discontinued due to the amount of liabilities the company has after acquisition. Is there a clear
understanding of customer wants and needs? Yes, the understanding is clear to what the customers
want and need. The customers want and need quality healthy product at a reasonable price. Are there
different market segments? Yes, the marketing segment can be different. As far as, how the company
would line is good. Keebler has already established its brand name within the industry. Therefore, it
would be costly for Kellogg 's to change the name of the product and redesign its packaging. Are
there emerging market segments? Kellogg 's is trying to introduce the Keebler product
internationally. After, analyzing the culture of different countries Kellogg 's has research the cultures
of the countries that are trying to introduce it product. The company has decided to test one line of
the Keebler product internationally (which is the cracker). Have they succeeded? The Keebler
cracker product has not been successfully marketed internationally as of yet. What other changes are
being contemplated?

Taking a Look at the Kellogg's Company
An American company, Kellogg's was founded by Will Keith Kellogg and was formed on 19th of
February 1906 as a world's leading cereal producer that headquartered in Battle Creek, Michigan,
United States. This case study investigates that how Kellogg's sets up a communication plan to
achieve its goals. A good communication is an essential for the company to send out the message
they want and I will determine the effectiveness of their communication plan by using most suitable
medium.
According to Keyton (2011), he defines communication is a process occurs between two parties
sharing their ideas, thoughts, feelings and words to each other and any problem (known as noise)
happens in middle of sending message could be reduced or affected the effectiveness of
communication. For example, an effective communication is exchanging information and getting
response from receiver which called two–way communication. Kellogg's devised a communication
plan effectively passing the message across to the public internal and external. Communication
process used by Kellogg's is sender, encoding, selecting a medium of transmission, target audience,
evaluation feedback. Firstly, sender has an idea or content that wants to share it out, and express it to
a message's form such as face expressions, actions or words by encoding. The message is a result of
encoding and it can be formed to verbal or non–verbal. Then, selecting a suitable medium or
channel (by telephone, memo, meeting, face–to–face)

Progressing into Free Market Economies
The United States is a blessed nation to have freer markets than most. According to the 2013 Index
of Economic Freedom, the United States ranks as No. 10 in the most free market countries, while
Zimbabwe ranks No. 175 out of the 177 countries listed. (1) How are countries like Hong Kong,
New Zealand, and the U.S. ranked so high? With social cooperation, income inequality, comparative
advantages, freedom of trade, sound money, reductions in taxes and regulations, and protection of
property rights, more markets in other countries will too progress into free market economies.
Walmart is the largest chain of supermarkets in the United States today with over 3,000 stores
located across the country. I have always liked buying from Walmart simply because it has the
largest selection of a variety of goods at low prices. On the cereal aisle alone, there are eleven cereal
brands: Quaker, Uncle Sam, Weetabix, Cap'n Crunch's, General Mills, Kellogg's, Kashi, Sunbelt
Bakery, Post, Malt O–Meal, and Great Value. The bigger companies had sub–brands. Quaker had
cereals like Life, Oatmeal Squares, Natural Granola, and Simply Granola. General Mills tied with
Kellogg's with the most types of cereal such as Cheerios, Chex, Lucky Charms, Trix, Fiber One,
Golden Grahms, Wheaties, Total, Cocoa Puffs, Cookie Crisp, Hershey's Cookies and Crème, Reese's
Puffs, Dora the Explorer, and Kix. Kellogg's provided Frosted flakes, Froot Loops, Apple Jacks,
Krave, Scooby Doo, Corn Flakes, Smorz, Fiber Plus,

Will Keith Kellogg's Life
Will Keith Kellogg come into the world on April 7,1860 in Battle Creek Michigan. John and Ann
Kellogg believed that hard work and being kind to people was the best way of life. When Willie was
old enough to walk, he helped his mother work in the garden and do the laundry. At the age of 7
Willie started to work at his father's broom company in the afternoons and weekends. His parents
thought that with the money he earned Will should buy his own clothes. During the day he went to
school. Will was shy and did not have many friends. His teachers thought he was dumb but really he
could not see the blackboard because he needed glasses, which he later got when he was 13. His
parents did not care much about his grades as long as he was working hard and doing his best.
At the age of 13 Will was a tall skinny young man. He quit school and became a full time brooms
salesmen for his father's company. He enjoyed traveling by train and was fascinated by this new way
of traveling. In 1878, George King asked Will to come and work as a salesman for his broom
company in Dallas, Texas. Will was bored in Battle Creek and wanted adventure. So he took the job
and moved to Dallas, Texas. After a year, Will quit with Mr. King because he was a bad business
owner and he missed his girlfriend Ella Davis. That summer ... Show more content on
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The Sanitarium was a place for ill to receive unusually treatments that were thought to work. Will's
job was to make sure that everything was working and took care of the finances for his brother. He
was not very happy with his job, but he kept at it though John did not pay him much. Will barely
had enough to put food on the table for his wife and children. He tried his best to be a good father,
but with the hours John wanted him to do, he got up early before the kids and came home late after
supper. Sometimes John would push him to work over the weekends to Will's

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