This Presentation covers the Understanding of the term Strategic Intent, Components of Strategic Intent and Vision. Vision covers were aspects as: 1. Definition of Vision 2. Characteristics 3.Importance 4. Necessity 5.Change in Vision 6. Critical Analysis

1. HIERARCHY OF
STRATEGIC INTENT
&
VISION

2. STRATEGIC INTENT
 Gary Hamel, a lecturer at London Business School, and C.K.
Prahalad, a University of Michigan professor
 Strategic intent refers to the purposes the organization strive for.
 The organizations strive for achieving the end results which are
‘vision’, ‘mission’, ‘purpose’, ‘objective’, ‘goals’, ‘targets’ .
 The strategic intent makes clear what an organization stands for.

3. VISION

4. Vision
Purpose
What an
Organization
wish to achieve
DreamFuturistic
Aspiration

5. Characteristics of Vision
• Graphic
• Directional
• Focused.
• Flexible
• Feasible
• Desirable
• Easy to communicate

6. Advantages of Having vision
Fosters
Experimentation
Long term
Thinking
Fosters Risk Taking
Competative,original and
Unique
Inspires/Motivates
Long term
Planning

7. Necessity of Vision
• Clear direction.
• Type of strategy
• Think strategically

8. Changing the Vision
• Stability in the vision is highly desirable
• In strategic management, nothing is static.

9. Google’s Corporate Vision Statement
• “to provide access to the world’s information in one click.”

10. You Tube Link
• https://youtu.be/qFsGbO1WByM