marketing automation

2. Meaning
Marketing Automation a subset of
customer relationship management
(CRM) that focuses on the
definition, scheduling,
segmentation and tracking of
marketing campaigns.

5. What are the problems facing by Marketing
Automation?

10. What does marketing
automation do?

15. THE BENEFITS

17. How marketing automation relate to
CRM?

18. Call Centre and Customer
Care
An office in which large numbers of telephone
calls are handled, especially one providing the
customer services functions of a large
organization.
Customer service is the provision of service to
customers before, during and after a
purchase.

19. • Providing a high quality of service to all customers
is simply not economically logical, especially when
you really don't know the individual value to your
company. CRM, or Customer Relationship
Management, is a worthwhile endeavor to ensure
good returns on investment. In a CRM call center,
customers communicate in multiple ways that
include phone, e-mail, Web chat, personal sales
representative, Voice over Internet Protocol (VoIP)
and a host of others.
• Customer Care is at the heart of a
telecommunication service provider's business.
Customer Care/CRM for Telecommunication
Service Providers is ALL about
managing telecommunication accounts and their
associated services.