12. 13
Cultural Dimension Malaysia India Remarks
PowerDistance 100 77
Msia & India accept the fact that
power is not equally distributed hence
agree with hierarchical orders
Individualismvs Collectivism 26 48
Msia is a collectivist society. India has
a mixture of collectivism &
individualism
Masculinity vs Feminisme 50 56
Msia's category is uncertain. India is
masculine.
Uncertainty Avoidance 36 40
Msia & India hovers around same level
ie low preference for UA
Long Term Orientation 41 51
Msia is normative culture, strong
sense to discover absolute truth.
India's preference cannot be
determined. Concept of karma.
Indulgence 57 26 Msia- indulgence. India- restrain.
13. 14
Competitive Profile Matrix (Nutmeg, OldTown & Starbucks)
Key Success Factors Rank
Weight
Nutmeg OldTown Starbucks
Score
Weighted
Score Score
Weighted
Score Score
Weighted
Score
Price
- more affordable selling price.
5
0.21 2 0.42 5 1.05 3 0.63
Health benefit
- more nutrisious in variety of vitamin &
minerals.
5 0.21 5 1.05 3 0.63 2 0.42
Quality of product
- freshness.
5 0.21 5 1.05 3 0.63 4 0.84
Product assortment
- local, western & asia delights.
3 0.13 4 0.52 5 0.65 3 0.39
Customer service
- attending customers before, during &
after sales.
4 0.17 5 0.85 3 0.51 3 0.51
Brand reputation
- popularity among Malaysians.
2 0.08 3 0.24 4 0.32 5 0.40
Total Weighted Result 24 1.00 4.13 3.78 3.18