MARKETING INTERN AT IIM LUCKNOW UNDER GUIDANCE OF PROF. SAMEER MATHUR

1. Eat o Fit

3. The Marketing plan : An Outline for Eat O Fit
Executive summary
Situation analysis
Goal
Strategy
Tactics
Implementation

4. What is Eat O Fit?

6. Executive summary
We want to help people with a new way of lifestyle
with both nutrition and fitness as key elements
using Eat O Fit as a medium.

9. Company overview
• New to the market.
• Unique app with distinguishing features both free and premium
version
• Endorses various chefs and fitness experts worldwide
• Multilingual
• All food and fitness lovers are key assets to the company.

11. •MARKET PENETRATION
THROUGH FOOD AND
FITNESS EXPERTS
•HUGE CONSUMER
BASE .
• FROM INDIVIDUAL
FOOD AND
SEPARATE FITNESS
GROUPS.
•NEW TO MARKET
• INITIAL GROWTH
UNESTIMATED
• FOOD AND FITNESS
ARE KEY
INDUSTRIES
• EVERYONE LOVES
THIER BODY
• BOTH FREE AND
PREMIUM.
STRENGTH WEAKNESS
OPPORTUNITIESTHREAT

13. GOALS
• TO MAKE PEOPLE FOOD AND FITNESS CONSCIOUS
• ATTRACT HUGE CONSUMER BASE WORLDWIDE
• APP AVAILABLE IN MULTIPLE LANGUAGES
• TO BE THE LEADER IN INFORMATION FOR FOOD AND FITNESS
INDUSTRY
• PROFITS FROM PREMIUM DONATED TO FOOD SCHEMES

15. TARGET MARKET
• FROM STUDENTS TO WORKING PEOPLE EVERY ONE WHO WANT TO
FEEL CONFIDENT ABOUT THEIR BODY ARE KEY CONSUMERS
• PREMIUM AND FREE VERSION ATTRACT BOTH CONSUMER AND
SPONSORS WORLDWIDE.
• UNIQUE IN THE MARKET
• CAPACITY TO GENERATE HUGE INCOME AS IT IS GLOBAL ONE
• ATTRIBUTE PEOPLE WITH A PERSONAL FEEL
• CONNECTS PEOPLE AND CHALLENGES THEM AROUND THE GLOBE

16. VALUE PROPOSITION
• FREE VERSION WILL DEFINITELY GENERATE HUGE ASSETS
(CONSUMERS)
• UNIQUE PREMIUM VERSION WILL DEFINITELY HELP PEOPLE
UPGRADE THEIR LEVEL
• PROMISING CHANGE IN PEOPLE THOROUGH VARIOUS FITNESS
EXPERTS AND CHEFS
• SET SMART GOALS FOR PEOPLE TO CHANGE THEM USING OUR APP

17. TACTICS

18. TACTICS
• INTERNATIONAL CHEFS AND FITNESS EXPERTS ARE ENDORSED
• VIDEOS ON VARIOUS FOODS AVAILABLE.
• FITNESS MODELS AND EXPERTS GUIDE PEOPLE GIVING THEM
PERSONAL FEEL.
• AVAILABLE IN MULTIPLE LANGUAGES
• SESSION CAN BE SAVED OFFLINE
• INITIAL COOKING AND WORKOUT GUIDES CAN BE DOWNLOADED IN
FREE VERSION
• NEW VIDEOS EVERY WEEK ON LIMITED TOPICS

19. PREMIUM VERSION
• VERY CHEAP i.e., $10-15 DEPENDING UPON SUBSCRIPTION
• NEW VIDEOS EVERY WEEK FOR FOOD AND FITNESS PROGRAMMES.
• ACCESS TO VARIOUS BLOGS
• NEW VIDEOS CAN BE REQUESTED IN OTHER LANGUAGES
• DEMAND MET WITHIN 2 DAYS.
• SUPPLEMENTS SUGGESTED THROUGH VARIOUS CHANNELS
• VIDEOS CAN BE SHARED AND COMMENTED
• FRIENDS CAN BE CHALLENGED BY UPLOADING THEIR WORKOUT
VIDEOS.

20. OTHERS
• FREE COUPONS FOR FOOD FESTIVALS.
• FITNESS VIDEOS USES EQUIPMENTS FROM SPONSORS COMPANIES
• CHEFS USE FOOD MATERIALS AND EQUIPMENTS FROM SPONSORS
THEREBY GENERATING HUGE INCOME BY BACKGROUND MARKETING
• FEW PERCENT OF BENEFITS DONATED TO FOOD SCHEMES BY
COLLABORATION THROUGH WHO.
• BRAND EXTENSION CAN BE DONE USING UBER CABS AS EXAMPLE.
• CUSTOMER SATISFACTION MET .
• REVIEWS DONE EVERYMONTH.

21. IMPLEMENTATION
• APP FOR BOTH ANDROID AND IOS USING PLAYSTORE.
• EVERYMONTH NEW DEMAND ARE MET FROM THE TACTICAL AND
REINVENTING BUSINESS MODEL
• DIGITAL MARKETING DONE BY SPONSORS FOR VARIOUS FOOD AND
FITNESS PROGRAMMES.