2. INTRODUCTION
A perceptual map is a visual representation of different
company positions within a market within a graph
It’s a quick way to see how companies compare and is
commonly used by marketing teams.
3. Objective
To find Company Value in Market
To find perception of brand
To Make Marketing Strategy
To know about Competitor
4. Research Methodology
In this research, we have done convention sampling
We have done 114sample
We have taken this sample through google form
6. Analysis
According to data here we can see Closeup and Coalgate more useable brand
Second Brand Patanjali Dant Kanti, Dabar
Third largest Brand is Sensodyne is More usable Brand
7. Perceptual Map
High price
High satisfaction
Low price
Low Satisfaction
Coalgate
Sensodyne
Closeup
Dant Kanti
Dabar
Amway
Himalaya
Dantasure
Neem Sakti
8. Conclusion
According to perceptual Map Colgate and Sensodyne is top brand in oral care
brand with high price and high Satisfaction
Dabar, Clousup, Dant Kranti is second top of mind Brand in Customer With Low
price and High Satisfaction
Amway, Himalayan is third top of mind in Customer with High Price and Low
Satisfaction.
9. This Photo by Unknown Author is licensed under CC BY-SA
