Punk Management: a new way to foster creativity and innovation in business. Mix transgression and progression!

1. January 2016January 2016
Alain Leduc
Punk Manager
& Public Speaker

2. How to get out?How to get out?How to get out?How to get out?

3. TransgressionTransgression
is a wayis a way
TransgressionTransgression
is a wayis a way

4. How toHow to
do thatdo that
in myin my
activity?activity?
How toHow to
do thatdo that
in myin my
activity?activity?

5. We need aWe need a
different impulsedifferent impulse

6. My friendsMy friends
(10 years ago)(10 years ago)

7. MeMe
(10 years ago)(10 years ago)

8. Mix Punk & ManagerMix Punk & ManagerMix Punk & ManagerMix Punk & Manager

9. A new creative approachA new creative approachA new creative approachA new creative approach

10. How toHow to
TransgressTransgress
&&
Progress?Progress?
How toHow to
TransgressTransgress
&&
Progress?Progress?

11. transgression?transgression?transgression?transgression?
What’sWhat’sWhat’sWhat’s

12. Link betweenLink between
transgression andtransgression and……

13. Create a gapCreate a gap
with a normwith a norm

14. Define your normDefine your norm

15. Push it backPush it back

16. 1.Fun
2.Adventure
3.Surprise
4.Community
5.Impact
6.Pleasure
7.Empathy
8.Proxmity
9.Learning
10.Agility
11.Transparency
12.Novelty
13.Trust
14.Simplicity
15.Listening
16.Availability
17.Progress
18.Try new things
19.Freedom
20.Support
101 ways to push norm101 ways to push norm
21.Concrete
22.Wisdom
23.Clarity
24.Modesty
25.Loyalty
26.Gratification
27.Happiness
28.Recogntion
29.Tolerance
30.Sexy
31.Image
32.Zen
33.Expertise
34.Sympathy
35.Charisma
36.Collaboration
37.Anticipation
38.Carefulness
39.Discovery
40.Truth
41.Technology
42.Flexibility
43.Proactivity
44.Atmosphere
45.Efficiency
46.Discipline
47.Digital
48.Customization
49.Openness
50.Frankness
51.Respect
52.Health
53.Wealth
54.Branding
55.Fresh
56.Kindness
57.Integrity
58.Entertainment
59.Meaning
60.Imagination
61.Strictness
62.Cool
63.Complexity
64.Advice
65.Challenge
66.Risk taking
67.Difference
68.Interaction
69.Experience
70.Comfort
71.Nature / Eco
72.Trendy
73.Engagement
74.Unity
75.Reliability
76.Serenity
77.Storytelling
78.Pride
79.Fast / Slow
80.Patience
81.Service
82.Evidence
83.Seduction
84.Rentability
85.Attitudes
86.Mindset
87.Boldness
88.Honesty
89.Optimism
90.Energy
91.Originality
92.Safety
93.Ambition
94.Passion
95.Accuracy
96.Unique
97.Modernity
98.Diversity
99.Pragmatic
100.Inspiration
101.To the point

19. TransgressionTransgressionTransgressionTransgression

20. Better afterBetter after
than beforethan before
What’sWhat’s
ProgressProgress
??

21. Define your starting pointDefine your starting point

22. A tool: the « 4 P’s »A tool: the « 4 P’s »A tool: the « 4 P’s »A tool: the « 4 P’s »
• Purpose (le « pourquoi »)Purpose (le « pourquoi »)
• Promise (votre promesse)Promise (votre promesse)
• Personality (vos valeurs)Personality (vos valeurs)
• Plus (vos atouts)Plus (vos atouts)

23. UseUse
metricsmetrics

24. OriginalityOriginality
&&
RelevanceRelevance
OriginalityOriginality
&&
RelevanceRelevance

25. Original & relevantOriginal & relevant

26. Creative ProcessCreative ProcessCreative ProcessCreative Process

27. 2. PUNK2. PUNK
(Transgress)(Transgress)
RealityRealityRealityReality
ImaginationImaginationImaginationImagination
1. BREAK1. BREAK
(Explore)(Explore)
3. Punk3. Punk
ManagerManager
(Progress)(Progress)

28. PunkPunk
TechniquesTechniques
PunkPunk
TechniquesTechniques

29. TrashTrash
ideasideas

30. Van Moof BikesVan Moof Bikes

32. AA
big liebig lie

33. Original & relevantOriginal & relevant

34. Original & relevantOriginal & relevant

35. The « Punkitude »The « Punkitude »The « Punkitude »The « Punkitude »

36. An attitudeAn attitudeAn attitudeAn attitude

37. PunkitudePunkitude
==
PorosityPorosity
andand
AgilityAgility

38. 5 Conditions to respect
5 Conditions to respect
5 Conditions to respect
5 Conditions to respect

39. Let go!Let go!
FluidityFluidityFluidityFluidity11

40. InteractionInteractionInteractionInteraction22
BounceBounce
&&
ImproveImprove

41. Quantity of (fuzzy) ideasQuantity of (fuzzy) ideasQuantity of (fuzzy) ideasQuantity of (fuzzy) ideas
33

42. solutionsolutionsolutionsolution≠≠

43. No JudgementNo JudgementNo JudgementNo Judgement44

44. Postpone judgementPostpone judgement

45. Push ideas furtherPush ideas further

46. « Punkitude »« Punkitude »« Punkitude »« Punkitude »

47. MarioMario

48. Transgression
Transgression
Transgression
Transgression

49. ProgressionProgression
ProgressionProgression

50. Tolerate crazy ideas
Tolerate crazy ideas
Tolerate crazy ideas
Tolerate crazy ideas

51. Be PunkBe PunkBe PunkBe Punk
55

52. Le monde merveilleux des CuyLe monde merveilleux des Cuy

53. Learning is not only listeningLearning is not only listeningLearning is not only listeningLearning is not only listening

54. Learning is TrainingLearning is Training
20 ideas in 520 ideas in 5’’

55. functional Fixednessfunctional Fixednessfunctional Fixednessfunctional Fixedness

56. Use your paperclipUse your paperclip
to fight functional fixednessto fight functional fixedness
Use your paperclipUse your paperclip
to fight functional fixednessto fight functional fixedness

57. ConclusionConclusionConclusionConclusion

58. Streetlight error

59. Have a look
on the
« dark side »

60. Have aHave a
« f« f....cking »cking »
nicenice
creativecreative
day!day!

61. January 2016January 2016
Alain Leduc
Punk Manager
& Public Speaker
Thanks for yourThanks for your
attentionattention