Advertising & The Future

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The state of Indian Advertising, the past, present, and some trends likely to stick in the future

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Advertising & The Future

  1. 1. Advertising & The Future Where was it? Where is it likely to head? Harshil Karia
  2. 2. A Little Bit About Me I Like Be‘Foxy’ By !quot;#$$%&$' !quot;#$%&'()*& !quot;#$%"'(quot;)*%quot;
  3. 3. Lets take a look at Indian Advertising Today
  4. 4. Industry Overview Brand or Agencies Media ‘Client’ Brand Consultant Specialist Creative M Boutique P In - House B
  5. 5. The Numbers India Media Forecasts
  6. 6. Creatively Changed http://www.youtube.com/watch?v=HrwG5jvMeFk
  7. 7. ... http://www.youtube.com/watch?v=mbJ_nF26eis
  8. 8. And Now http://www.youtube.com/watch?v=4Gdqe47_v_I http://www.youtube.com/watch?v=bnkcVaVgERk
  9. 9. INSIDE AN AGENCY IT’S A BUSY PLACE
  10. 10. If You Let Go off the Fancies Advertisers build brands. Brands save time. Brand = COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY.
  11. 11. Marketeers Research to gauge mindsets - see, hear, interpret
  12. 12. • “24 x 7”, “ASAP”, “1 second” – Expressing a sense of urgency • “Rocking”, “kick – ass”, “buzz off”, “scoot”, (lets) “bounce”, “piss off”, “f*** off”, “lets head” – Symbolizing action orientation • “Full – on”, “Max(imum)”, “awesome”, “f*** all”, “eww”, “soooooo”, “toooo” (both used before describing something), “I’m f***ed”– Comfort with extremes • “Guys” (for a group of boys and girls), “dude” (for girls as well), “bitch” (used interchangeably for boys and girls), fag (calling men and women both) – Fading gender differences • “What’s happening?”, “What’s up” (instead of hi or hello) – A desire to always want to do something One example of gauging mindsets - This helps people like you build great products as well. Such insights are the future.
  13. 13. Result - ‘Insight Based Creative’
  14. 14. Dove Campaign http://www.youtube.com/watch?v=Ei6JvK0W60I
  15. 15. ... http://www.youtube.com/watch?v=iYhCn0jf46U&feature=related
  16. 16. The Other Route
  17. 17. Adidas http://www.youtube.com/watch?v=FkHmV0s3PjE
  18. 18. The Future is where the t wain shall meet
  19. 19. Marketing built into products • Products will have to market themselves
  20. 20. Advertising will become supportive • It will add value only through content to create the buzz. • BMW Films - Add Value Through Content. Make the audience enjoy. • Speed Racer gifts on Facebook • Social Media
  21. 21. http://www.youtube.com/watch?v=e3R9IpAQ6xo
  22. 22. Precision Rs. 62,12,628/- Google Ad - Sense
  23. 23. Behavioural Models Instinctive Search http://www.youtube.com/watch?v=nQbVD5hlddk&feature=related Sensor based More Intuitive
  24. 24. few more Indian ads that i like (If you aren’t bored already!)
  25. 25. http://www.foxymoron.org http://www.theconstantobserver.blogspot.com http://www.twitter.com/harshilkaria Thank You harshil@foxymoron.org

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