1. Zeitgeist Mindset:
A whole new mindset
Amélie Quévreux
MBA2B

2. Zeitgeist Definition
 “the intellectual fashion or dominant
school of thought that typifies and
influences the culture of a particular
period in time” Wikipedia
 In the hotel industry: Collaborating
with other brands in order to add
equity and cultural value

3. Zeitgeist Definition
 Philosphy, feeling, intellectual
 The Guest will remember his/her stay
long after he/she left!

4. Zeitgeist & Ace Hotels
 In order to be part of the zeitgeist
culture, Ace Hotels has created a line
of lifestyle products for every point of
their guest’s journey and also
colaborates with brands such as
Converse.
 Guests can purchase & buy products
in Ace’s philosophy.

5. Zeitgeist & Hotel Missoni
Collaboration between the Rezidor Hotel
Group –headed by Kurt Ritter at the
time- & the Italian fashion luxurious
brand Missoni –Rosita Missoni

6. Hotel Missoni
 Aim of the collaboration: reconciling
crazy patterns and colors with the
desire to create the restful
environment of a hotel.
 By putting the Missoni model into
practice in the interior design, styling
and lighting design of the hotels

7. SHARING IS MORE
IMPORTANT THAN
MARKETING!

8. Hotel Missoni & What guests
COULD remember home?!
 To make their stay unforgettable,
customers could bring home an app
which could display some videos and
pictures.
 It also could display news about the
hotel but also about the fashion brand!
 It also could offer discounts!

10. 2009: 1st Missoni Hotel,
Edinburg