2. Zeitgeist Definition
“the intellectual fashion or dominant
school of thought that typifies and
influences the culture of a particular
period in time”Wikipedia
In the hotel industry: Collaborating with
other brands in order to add equity and
cultural value
3. Zeitgeist & Ace Hotels
In order to be part of the zeitgeist
culture,Ace Hotels has created a line of
lifestyle products for every point of their
guest’s journey and also colaborates with
brands such as Converse.
Guests can purchase & buy products in
Ace’s philosophy.
4. Zeitgeist & Hotel Missoni
Collaboration between the Rezidor Hotel
Group –headed by Kurt Ritter at the time-
& the Italian fashion luxurious brand Missoni
–Rosita Missoni
5. Hotel Missoni
Aim of the collaboration: reconciling crazy
patterns and colors with the desire to
create the restful environment of a hotel.
By putting the Missoni model into
practice in the interior design, styling and
lighting design of the hotels
