3. 1998-9 2001 2003 2005 2007
A LEGACY OF ENTREPRENEURSHIP AND INNOVATION
Antonio Catalan sells NH Hotels
and invests his entire personal
savings to open the first AC
Hotel in Madrid.
First AC Hotel outside
of Spain opens in Italy,
marking 25 properties
total.
AC Hotels opens 21
new properties in a
single year, and
commission a custom
study on the needs and
pain points of the
business traveler.
75th Hotel Opens! Over 2500 Associates are
now part of the AC
Hotels Family.
2008 2009 2011 2012 2014/15
AC Hotels weathers the
European economic crisis and
is awarded the best Spanish
chain by Ipsos. Brand
awareness exceeds 75%.
Ten year anniversary. Antonio Catalan
partners
with Marriott to
embark on a global
expansion.
First property opens in
France.
AC Hotels concept
launches in the US with
a property in New
Orleans; development
pipeline of 50+
properties to follow.
AC Hotels by Marriott
5. ELEVATED BY DESIGN
AC Hotels believes that purposeful design improves our lives. Our hotels are guided by the philosophy that
everything should have a “why.” We carefully curate the things that you need and edit out what you don’t. By
stripping away the unnecessary, we uncover beauty in the essentials.
Our worldview is influenced by our Spanish roots and European soul. We are for the discerning, who prefer to
have fewer things but expect them to be better than good. In our view, attention to detail is the greatest form of
generosity we can offer our guests. Whether it’s the artful pour of a drink or the elegant line of a chaise. AC
Hotels believes that if we have time to make it,
we have time to make it beautiful.
In a hurried and careless world, AC Hotels believes small details have big potential. We know that even one
unexpected moment of elegance can relieve the friction of an entire day. These moments slow us down and draw
us into the present; they remind us that our lives are not where we’re going,
but where we already are, right now.
MANIFESTO
AC Hotels by Marriott
6. Our brand values are the ideals that sit
at the soul of the AC Hotels brand.
HARMONIOUS
Remove the friction of travel
DISCERNING
Trusted for our taste and sensitivity to detail
MODERN
Always current, but never trendy
BRAND VALUES
AC Hotels by Marriott
7. OUR GUEST
THE CURATOR
The Curators are creative, entrepreneurial,
and well-traveled. They have a clear vision
for their life, which is overflowing with
responsibilities, so they draw energy from
welcomed moments of pause.
The Curators are tasteful but self-assured.
They are not motivated by status or external
validations. They intuitively know what
they want, and believe they do not need to
overspend to get it.
AC Hotels by Marriott
8. 30-50 Years Old
$100K - $135K
Graduate Degree
Career Profile
Zara, Jose Andres, Audi, Ralph Lauren, Hugo Boss,
Crate & Barrel, Massimo Dutti, West Elm, Virgin Airlines,
Anthropologie, Nespresso
Brands they Love
Banking, PR/Marketing, It Consultants, Architects,
Stock Broker, Entrepreneur, Digital Marketing
GUEST PROFILE
AC Hotels by Marriott
10. AC HOTELS
“CLASSIC MODERNISM”
SLEEK
Clean lines, sharp angles
RESTRAINT
No garish or overstated design elements
TIMELESSNESS
Neither chases trends, nor invokes the past;
permanently current
ELEGANCE
Natural European refinement and grace
AC Hotels by Marriott
13. AC LOUNGE BEVERAGES
Craft Beers | Signature Cocktails|
Signature Wine on Tap | Beverage Rituals
SIGNATURE
AC Hotels by Marriott
14. AC LOUNGE FOOD
Tapas-Inspired Small Plates |
Charcuterie and Cheeses | Artisanal Meats
SIGNATURE
AC Hotels by Marriott
15. AC KITCHEN |
BREAKFAST
SIGNATURE COMMON SPACE
Breakfast Space |European-inspired Breakfast
Signature Croissant | Tarts | Nespresso | Iced Cafe
AC Hotels by Marriott
16. AC LIBRARY
SIGNATURE COMMON SPACE
Space for Collaborating | Reading Materials
Complimentary Wi-Fi | Self-Service Business Center
AC Hotels by Marriott
17. MEETING ROOMS
& MEDIA SALONS
MEETING SPACE
Collaborative Open Workspace | Audio Visual
AC Hotels by Marriott
