1. Zeitgeist Mindset:
A whole new mindset
Amélie Quévreux
MBA2B

2. Zeitgeist Definition
 “the intellectual fashion or dominant
school of thought that typifies and
influences the culture of a particular
period in time”Wikipedia
 In the hotel industry: Collaborating with
other brands in order to add equity and
cultural value

3. Zeitgeist Definition
 Philosphy, feeling, intellectual
 The Guest will remember his/her stay
long after he/she left!

4. Zeitgeist & Ace Hotels
 In order to be part of the zeitgeist
culture,Ace Hotels has created a line of
lifestyle products for every point of their
guest’s journey and also colaborates with
brands such as Converse.
 Guests can purchase & buy products in
Ace’s philosophy.

5. Zeitgeist & Hotel Missoni
Collaboration between the Rezidor Hotel
Group –headed by Kurt Ritter at the time-
& the Italian fashion luxurious brand Missoni
–Rosita Missoni

6. Hotel Missoni
 Aim of the collaboration: reconciling crazy
patterns and colors with the desire to
create the restful environment of a hotel.
 By putting the Missoni model into
practice in the interior design, styling and
lighting design of the hotels

7. 2009: 1st Missoni Hotel, Edinburg

8. SHARING IS MORE
IMPORTANT THAN
MARKETING!