As predicted, video is becoming the content of choice in 2015 and it shows no signs of pausing. According to eMarketer, analysts are bracing for the US audience for digital video (video consumed on any digital device) to pass 200 million in 2015 – two-thirds of the entire population. Looking at the end of last year, YouTube was the number two search engine in the world. A third of all online activity was spent watching video. It was estimated that each day, 100 million Internet users watched a video online. And, more video content is uploaded and shared on the Internet in 30 days than all three major US TV networks combined have created in 30 years. It’s clear – we’re addicted to video. For the full report go to: http://appleboxs.com/wordpress/2015/03/03/addicted-to-video-more-and-more-brands-hitting-play-on-video-marketing-strategies/

1. Addicted to Video
More
and
more
brands
hi.ng
play
on
video
marke5ng
strategies
www.appleboxstudios.com

2. Videois
becoming
the
content
of
choice
in
2015
and
it
shows
no
signs
of
pausing
www.appleboxstudios.com

3. eMarketer
analysts
are
bracing
for
the
US
audience
for
digital
video
to
pass
200
million
in
2015
–
two-­‐thirds
of
the
en5re
popula5on.
www.appleboxstudios.com

4. Looking at last year:
www.appleboxstudios.com
• #2 search
engine
in
the
world
• 1/3 of
all
online
ac5vity
was
spent
watching
video
• Each 100M users
watched
a
video
online
• More video content
is
uploaded
&
shared
on
the
Internet
in
30
days
than
all
3
major
US
TV
networks
combined

5. Video is streamed to us in a range of
formats on a variety of social platforms
www.appleboxstudios.com
• 6
second
Vine
videos
• 15
second
Instavideos
• 2
–
3
min.
auto
plays
on
Facebook
• In-­‐line
news
feed
on
Google+
• LinkedIn’s
video
feature
recently
released
• Pinned
on
Pinterest
• Talk
of
auto-­‐play
on
TwiRer’s
feed

6. Q. What does this mean for
brand marketers?
www.appleboxstudios.com
A.
An
ongoing
upgrade
of
adver5sing
op5ons
&
tech
features
to
embrace
in
2015
–
all
surrounding
video

7. Facebook – upped
their
video
reach &
passed
YouTube
for
desktop
video
views
• Delivered
nearly
1B
more
than
YouTube
• Greatly
due
to
it’s
new
auto-­‐playing
video
feature
www.appleboxstudios.com

8. 1B+ video views daily
Facebook
adjusted
its
newsfeed
algorithm
in
June.
The
algorithm
update
enables
serving
up
more
relevant
video
content
to
users
that
were
more
likely
to
watch
a
video.
$4 billion in revenue
Facebook
also
credited
the
explosion
in
video
ads
to
users
who
are
pos5ng
more
videos
themselves.
Without
user
interest,
the
ads
would
be
jarring
in
the
news
feed,
but
the
numbers
prove
posi5ve
the
interest
is
more
than
there.
www.appleboxstudios.com

9. Facebook Video Campaign
Scores Big
Facebook
launched
their
own
three,
60-­‐second
ad
spots
on
what
friendship
means
to
people.
The
ads
are
griRy,
immediate
and
powerfully
evoca5ve.
www.appleboxstudios.com

10. www.appleboxstudios.com
• Recently
added
the
ability
to
capture
video
within
the
app
• In-­‐app
edit
capability
with
basic
cuts
• Good
news
for
adver5sers
looking
for
new
ways
to
reach
audience
on
TwiRer
• Announced
news
feed
auto-­‐play
feature
to
launch
• 6
sec.
video
preview,
no
sound
Twitter also proving its
power with video

11. Insta-video Explodes
• 200M monthly
ac5ve
users
• 20B photos
&
videos
shared
in
total
• 2500+ brands
have
now
joined
• 37% increase
in
Instagram
shares
on
TwiRer
• 2xs
more
engagement
than
Instagram
photos
www.appleboxstudios.com

12. Big brands gaining big follows
from Insta-video campaigns
www.appleboxstudios.com

13. Nike takes the win: more than
doubled its audience (4M to 12M)
www.appleboxstudios.com
Click
here
to
view
Nike’s
Instagram
Videos

14. Gap, first to launch mini-
series on Instagram
Introducing
their
Spring
line.
The
first
clip
hit
more
than
7k
views
right
a_er
its
release.
www.appleboxstudios.com
Click
here
to
view
the
video

15. Social platforms & digital ad
opportunities will
con5nue
to
respond
to
our
addic5on
to
video
www.appleboxstudios.com

16. Video is becoming a
luxury of the past, but
don’t
let
this
shake
you
www.appleboxstudios.com

17. Create
consistent
&
relevant
media
that
voices
the
essence
of
your
brand
with
unique
and
meaningful
messaging
www.appleboxstudios.com

18. How is your brand
embracing video?
www.appleboxstudios.com

19. www.appleboxstudios.com