In 2014, three key technological forces combined to keep the creative power and business of video rolling. Today, the use of this impressive trio has proved to CEOs, commercial producers and clients alike that video is no longer a luxury but rather a necessity that can be affordable and effective in telling a compelling visual story. As the video production industry heads into 2015, our tech compass is pointing at the GoPro camera, UVAC technology (unmanned video aircraft carrier) and the growing attraction to (and use of) 4K production as drivers of strong growth in video production.

1. VIDEO KEEPS ROLLING
Strap in for a year of GoPros,
UVACs and 4K Production
www.appleboxstudios.com

2. Today, video is no longer a luxury,
but rather a necessity that can be
affordable and effective in telling a
compelling visual story.
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3. In 2014, there are 3 key tech forces
keeping the creative power &
business of video rolling
www.appleboxstudios.com
• GoPros
• UVAC Technology
• 4K production

4. GoPro
“The GoPro enables people to capture
compelling, immersive photo and video
content of themselves participating in their
favorite activities”
-gopro.com
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5. 500 million+ views on YouTube
of GoPro generated video Content
(bloomberg.com)
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6. A Powerful tool for video production
pros all over the world
• Point-of-view angles & experience
• Cost effective
• = quality when intercut with high-end
production camera shots
• Goes where no other camera dares
– Harsh environments, on helmets, torsos,
animals…etc.
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7. Anthony Bourdain’s Parts Unknown
• GoPro is a staple in
the show’s production
• Intercut w/ the
compliment of Sony F5’s &
55’s
• Captures wide-angle
views & unique perspective
from the Captain’s wheel
https://www.youtube.com/watch?v=snRFr9gspVc.
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8. To Climb an Iceberg, part of the
Adventure in Life 4k series
• Shot 100% on the
HERO4 camera
• Filmmakers ventured
through dangerous
artic waters in Greenland
looking for ultimate
iceberg to video
• Stunning arctic
imagery
www.youtube.com/watch?v=0kBjb1yfabI
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9. UVAC (unmanned video
aircraft carrier)
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UVAC, notoriously known as
aerial drone - means a drone
unit is holding or strapped to a
GoPro, DSLR or larger camera to
capture unique, birds-eye
footage from above

10. Phillip Bloom, British Filmaker & Video Guru
www.appleboxstudios.com
Known for
his DLSR filmmaking, blog
and workshops. Bloom says
he loves flying a GoPro
mounted on his DJI Phantom
2 quadcopter, and, “How
freeing it can be” even
comparing it to an
experience of an astronaut

11. UVACs, proving positive a powerful
video production & marketing tool
• Unique, birds-eye tech to grab shots typically
off limits to most cameras
• Used for commercial purposes like real estate
marketing, outdoor events, travel videos,
training videos, wildlife conservation videos,
destination marketing & delivery vehicles
• A never before experience, yet so safe!
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12. A 2014 viral video produced by
Apple Box Studios with UVACs
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https://www.youtube.com/watch?v=zRu-PCy5-
Tc&list=UUWmJGeDNyKb3vod88y_b2NA).

13. James Grimaldi’s “Snow Flight”
Buffalo Snow Storm UVAC Video
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UVAC phenomenon trace
Back to Grimaldi’s use of
his UVAC to capture this
famous snowstorm from
high above. He published
the breathtaking footage on
YouTube. He also shot
with the help of a GoPro &
4K production
https://www.youtube.com/watch?v=5m6oXJcg
7aM.

14. 4K Production
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4K ultra HD production is the
next big thing in TV. 4K imagery
has 4xs the pixels (resolution)
of the 1080p HD format,
today’s most used-format for
acquisition & viewing.

15. Tech Compass Points to 4K Production
• Networks, studios & producers like Sony,
Netflix & recently released, The Hobbit’s,
direcotr Peter Jackson, all believe it makes
sense to shoot in 4K
• Low cost
• Highest resolution & color quality
• 4K files can now be downloaded & played on
high-end, 4K compatible displays
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16. The bottom line?
These are tools that help our clients & our
projects push the bar higher. Compelling
aerials & ground shots mixed with high
resolution & beautiful quality of 4K
production are pushing us to brace
ourselves for an exciting, high & speedy
year of video production ahead.
www.appleboxstudios.com

17. www.appleboxstudios.com