While maintenance is typically seen as an expense, new technology can turn it into a major revenue driver. In this session, you’ll discover key insights from our recent survey on the top challenges in property management and the maintenance solutions that give your team more time to focus on revenue-driving tasks. Then, you’ll get an exclusive preview of AppFolio Property Manager’s seamless maintenance experience, and see firsthand how centralized, easy-to-use, and smartly automated software reduces costs, enables data-driven decision-making, and creates a better maintenance process for everyone — residents, vendors, and owners alike.

1. 1 2023 © AppFolio, Inc. Confidential
Key maintenance
tactics to eliminate
inefficiencies and
drive revenue
Presented by: Kimberlee Bachman and Miles Treuhaft
July 27, 2023

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As an attendee:
● Lines are muted, but we encourage you to use the Q&A box
● Stick around for a bonus Q&A session at the end of the hour
● Let us know how we did via the post-webinar survey
● The recording will be sent to you

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Sr Product Marketing
Manager
Kimberlee Bachman
Presenter
Solution Engineer II
Miles Treuhaft
Presenter

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Agenda
Industry Insights
Review Survey Data
Top Challenge & Maintenance
Discussion & Demo
Q&A
Ask us anything
01
02
03

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2,311 Rental Housing Professionals
surveyed in April 2023
Roles
Business Structure
Property Types
Leadership
Staff
0% 20% 40% 60%
0% 10% 20% 30%
0% 25% 50% 75%
Owner/Operator
Fee Manager
Mixed
Multifamily
Single-Family
Affordable
5
Source: NAA Research sponsored by AppFolio. 2023.

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What are your top challenges
today with your business?
Poll

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Source: Ullamcorper Vehicula Dolor Pharetra Dapibus
Operational efficiency is #1
● Inflation is now top of mind as the
“Great Resignation” recedes.
● Reducing costs, implementing
technology, streamlining processes,
and training staff are the most common
strategies being pursued.
Maximizing revenue starts
with renters
● Increasing occupancy rates and
retaining current tenants are top
priorities.
Operational efficiencies
76%
(+14% YoY)
HR, staffing,
recruitment
42%
(-6%)
Maximizing
revenue & profits
61%
(+7%)
Implementing
new technology
39%
(+2%)
2023 Top challenges
Stakeholder
experience
31%
(+2%)
What are your company’s TOP 3 most important challenges today? (n=2,311)

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What’s your main job role?
Poll

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Residents
Fast resolution
Maintenance team
Clear guidance
Employees
Efficiency
Owners
Profitability
Property Manager
Retention and growth
Property Managers and maintenance touch many different groups

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2020
2000 2010 2030
Value
Curve
SaaS
Mobile
AI
With the introduction of
large language models
(LLMs), the AI innovation
wave we’re riding is
accelerating.
Research from NAA and
AppFolio found the #1
challenge facing our
industry in 2023 is
operational inefficiencies.
The timing and capabilities
are now aligned to truly
deliver on the promise of AI.
Here, to-dos become ta-das.

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The maintenance view of our top challenges
HR, staffing, recruitment
Operational efficiencies
Maximizing
revenue & profits

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Top Challenge 1:
Operational efficiencies

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Renter satisfaction
is linked to prompt
maintenance
resolution

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Demo

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Smart Maintenance
Texting Experience
*Name TBD

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Mobilize your maintenance
Phone or text via
designated client
number
Online submission
via tenant portal
Receive & respond to
maintenance requests 24/7
including emergencies
Diagnose & troubleshoot
your residents’
maintenance issues
Enter work orders in our clients’
AppFolio accounts for visibility
Our clients can sleep at night
without the interruption of a
maintenance emergency
Send the work order to vendor or
team following our clients’
designated instructions
Smart Maintenance overview
Set up reminders for your vendors
and techs; Track your teams
performance in our dashboard

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Top Challenge 2:
Maximizing
revenue & profits

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Resident satisfaction impacts profitability

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Demo

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Top Challenge 3:
HR, staffing, recruitment

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Q36. In a typical week, approximately how much of your
time at work do you feel is spent on busywork and
meaningful work?
(Total must add up to 100%) (n=987)
Meaningful work
Busywork
36%
64%
Could be optimized or
streamlined through technology
Q38. In a typical week, approximately how many hours
do you spend on tasks that you believe could be
optimized or streamlined through the use of technology?
(n=1,765)
For employees: busywork detracts from meaningful work
15 hr 40 hr
15 hours or… 36% of a
40 hour work week

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Demo

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Resident
gives notice
Key maintenance moments are easier with technology
Unit Turn
Board created
Move out
inspection
Work Orders
created
Fast Unit Turn
enabled by
Procurement
Move in
inspection
New resident
moves in
Maintenance
requests
handled
efficiently
with Smart
Maintenance
Residents
get settled
with ease

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Residents
Fast resolution
Maintenance team
Clear guidance
Employees
Efficiency
Owners
Profitability
Property Manager
Retention and growth
Revisiting this view

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Maintenance
Resident satisfaction
& retention
Scale units under
management
Profitability Efficiency
Better work
life balance
Higher employee
satisfaction
Can do more with
same workforce

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Would you like a customized demo of
AppFolio Property Manager?
26
Poll

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Ask us anything.
27
Questions?

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Thank you