Getting Enterprise Ready: Choosing, Managing and Deploying Apps


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How do you figure out which mobile apps are right for your company? And once you decide on the right apps to build or to make available to your users, how do you communicate your choices, deploy, and manage the apps?

Jim Haviland, Voxmobile's Chief Marketing Officer, will discuss apps: they may all have the same icon size and shape but inside can be The Good, The Bad or the Ugly. You probably don’t want to wait until you have an event to figure out what aspects are a threat to the organization. Join us for a discussion of what makes an App good for business, Bad for business, or downright dangerous.

- How Apps can be dangerous or annoying
- App Stores and Access
- Mobile Application Management

Cimarron Buser, Apperian's VP of product marketing, will talk about deploying and managing enterprise apps:

- Real examples of app deployment in businesses
- Keeping things current for your employees without a heavy hand
- Demonstration of a real enterprise app catalog and how it works

Another informative and interactive webinar from Apperian! For more information on Apperian and our products, visit, or call us at (800) 862-0511.

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Getting Enterprise Ready: Choosing, Managing and Deploying Apps

  1. 1. Getting Enterprise Ready: Choosing, Managing and Deploying Apps Cimarron Buser ! ! ! ! ! !Jim Haviland! VP, Product Marketing! ! ! ! ! !Chief Marketing Officer! Apperian, Inc.! ! ! ! ! ! !Vox Mobile! ! ! ! ! !! The information and images contained in this document are of a proprietary and confidential nature.The disclosure, duplication, use in whole, or use in part, of the document for any purposes other thanclient evaluation without the written permission of Apperian, Inc. is strictly prohibited.© Apperian, Inc. 2010. All Rights Reserved.! 2011.
  2. 2. Today’s WebinarTwitter: #ApperianVoxMobileDirect Messages: “Chat Box” in Webinar SessionQ&A At the End of the Presentation Page! 2!
  3. 3. What Makes an AppGood For Business? Page! 3!
  4. 4. Jim HavilandVox Mobile CMO & Managing Partner of VoxStrat Page! 4!
  5. 5. 4 Intersecting Trends Page!
  6. 6. Application Strategy Matrix   How do we manage Apps?   How do we decide to build or buy?   How do we manage App development? Page! 6!
  7. 7. Apps: Consumer vs BusinessConsumer BusinessAll about the user interface Connect to Enterprise accountsConnected to personal accounts Secure connectionsConnected to social networks Data Security/Back-up Store and Forward Compliant Architecture Supported Long-term Analytics Auditable/Reporting Page!
  8. 8. Enterprise App Concerns   What Apps do we want?   What Apps do we want to avoid?   How do we know which ones are important?   How do we distribute what we like? Page! 8!
  9. 9. Enterprise Ready for Apps   Managed Service   Application Strategy   App Selection   App Security   App Deployment Page! 9!
  10. 10. Cimarron BuserApperian Vice President, Product Marketing Page! 10!
  11. 11. About ApperianPrivately held, backed by top-tier venture firms Award winning product Company to Watch 2011 Product Finalist Experienced Executive Team Rapidly Expanding Customer Base Page! 11!
  12. 12. Deploying and Managing Enterprise Apps   Deciding what goes mobile   Real examples of app deployments   The business to employee challenge Page! 12!
  13. 13. Deciding what goes mobile Page! 13!
  14. 14. What Enterprise B2E Apps are being built Today? Combination of “Horizontal” and “Vertical” AppsSales Growth Productivity Service Delivery Page! 14!
  15. 15. What Enterprise B2E Apps are being built Today? Configurators Sales Wizards Product Demos Pricing Tools Order Placement CRM Sales Growth Sales Call Management Page! 15!
  16. 16. What Enterprise B2E Apps are being built Today? Corporate Directory Process Digitization Measurement & Reporting Engineering & Testing Tools Training Delivery Knowledge Management Productivity Page! 16!
  17. 17. What Enterprise B2E Apps are being built Today? Business to Business Apps Service at the Point of Contact API/SDKs/Web Services Self Service CRM Service Delivery Page! 17!
  18. 18. Examples of app deployment Page! 18!
  19. 19. Increase internal adoption of key sales apps  Dramatically improved Fortune 100 adoption of key internal apps Technology Company  Increase ROI by getting apps in use  Reduces time to close sale from days to minutes  Use App Catalog as key sales tool Page! 19!
  20. 20. Game-changing retail app deployed worldwide  Increase revenue by 300% at counters  Roll out thousands of iPads wordwide  Deliver a solution with zero local IT touch  Save over $2 million per year in direct IT costs Page! 20!
  21. 21. The business-to-employee challenge Page! 21!
  22. 22. The Business to Employee Challenge UsersWhy can t you ITmake business How do Iapps like this? deploy and Dev manage Where do Apps? I start?•  Consumerization of IT •  Need a solution now!•  Single personal/work device •  Mobilize workforce with•  Increased mobility minimum support cost •  Need starter apps •  Need ability to create “secure •  Lack in-house iOS and apps” and get reporting Android experience •  Mobile SDKs not built for enterprise Page! 22!
  23. 23. Public “App Stores” vs Private “App Catalogs”iTunes App Store / Android Market   Consumer app focus   Apps and updates are optional   iTunes or Gmail account basedvs. “App Catalog” approach   Enterprise “in-house” app focus   Apps and updates may be required   Corporate directory authenticated Page! 23! Page!
  24. 24. Mobile Application Management Approach Application Lifecycle Create Deploy Manage Developers IT Staff IT & Business Staff  Beta testing & rollouts   Configuration   Management dashboards  Feedback to developers   App provisioning &   App Catalog for users from users decommissioning   Reporting & Tracking  Enterprise extensions   User management   Application ratings   Help desk integration Page! 24!
  25. 25. Demo! Page! 25!
  26. 26. Thank you! Page! 26!