How do you figure out which mobile apps are right for your company? And once you decide on the right apps to build or to make available to your users, how do you communicate your choices, deploy, and manage the apps?
Jim Haviland, Voxmobile's Chief Marketing Officer, will discuss apps: they may all have the same icon size and shape but inside can be The Good, The Bad or the Ugly. You probably don’t want to wait until you have an event to figure out what aspects are a threat to the organization. Join us for a discussion of what makes an App good for business, Bad for business, or downright dangerous.
- How Apps can be dangerous or annoying
- App Stores and Access
- Mobile Application Management
Cimarron Buser, Apperian's VP of product marketing, will talk about deploying and managing enterprise apps:
- Real examples of app deployment in businesses
- Keeping things current for your employees without a heavy hand
- Demonstration of a real enterprise app catalog and how it works
Another informative and interactive webinar from Apperian! For more information on Apperian and our products, visit www.apperian.com, or call us at (800) 862-0511.
6. Application Strategy Matrix
How do we manage Apps?
How do we decide to build or buy?
How do we manage App development?
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7. Apps: Consumer vs Business
Consumer Business
All about the user interface Connect to Enterprise accounts
Connected to personal accounts Secure connections
Connected to social networks Data Security/Back-up
Store and Forward
Compliant Architecture
Supported Long-term
Analytics
Auditable/Reporting
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8. Enterprise App Concerns
What Apps do we want?
What Apps do we want to avoid?
How do we know which ones are important?
How do we distribute what we like?
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11. About Apperian
Privately held, backed by top-tier venture firms Award winning product
Company to Watch
2011 Product Finalist
Experienced Executive Team Rapidly Expanding Customer Base
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12. Deploying and Managing Enterprise Apps
Deciding what goes mobile
Real examples of app deployments
The business to employee challenge
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14. What Enterprise B2E Apps are being built Today?
Combination of “Horizontal” and “Vertical” Apps
Sales Growth Productivity Service Delivery
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15. What Enterprise B2E Apps are being built Today?
Configurators
Sales Wizards
Product Demos
Pricing Tools
Order Placement
CRM
Sales Growth Sales Call Management
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16. What Enterprise B2E Apps are being built Today?
Corporate Directory
Process Digitization
Measurement & Reporting
Engineering & Testing Tools
Training Delivery
Knowledge Management
Productivity
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17. What Enterprise B2E Apps are being built Today?
Business to Business Apps
Service at the Point of Contact
API/SDKs/Web Services
Self Service CRM
Service Delivery
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19. Increase internal adoption of key sales apps
Dramatically improved Fortune 100
adoption of key internal
apps
Technology Company
Increase ROI by getting
apps in use
Reduces time to close
sale from days to
minutes
Use App Catalog as key
sales tool
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20. Game-changing retail app deployed worldwide
Increase revenue by 300%
at counters
Roll out thousands of
iPads wordwide
Deliver a solution with
zero local IT touch
Save over $2 million per
year in direct IT costs
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22. The Business to Employee Challenge
Users
Why can t you IT
make business
How do I
apps like this?
deploy and Dev
manage Where do
Apps? I start?
• Consumerization of IT
• Need a solution now!
• Single personal/work device
• Mobilize workforce with
• Increased mobility
minimum support cost • Need starter apps
• Need ability to create “secure • Lack in-house iOS and
apps” and get reporting Android experience
• Mobile SDKs not built
for enterprise
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23. Public “App Stores” vs Private “App Catalogs”
iTunes App Store / Android Market
Consumer app focus
Apps and updates are optional
iTunes or Gmail account based
vs. “App Catalog” approach
Enterprise “in-house” app focus
Apps and updates may be required
Corporate directory authenticated
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24. Mobile Application Management Approach
Application Lifecycle
Create Deploy Manage
Developers IT Staff IT & Business Staff
Beta testing & rollouts Configuration Management dashboards
Feedback to developers App provisioning & App Catalog for users
from users decommissioning
Reporting & Tracking
Enterprise extensions User management
Application ratings
Help desk integration
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