apperian          The Innovative CIOs Discussion of Enterprise MobilityEMEA Webinar, AUGUST 2012
Dear CIO... It is Back to School TIME!The Past                The Present                                The Future
Catch-up: Mobility in your company                                                                                        ...
Get on the good foot: Why Mobility?      Your company is “pulled” onto mobility                            You PUSH YOUR c...
who wants what out of mobility?          Functional Head                                     CIO                          ...
Mobility empowerment - use apps!       Finance                   Marketing                          HR                    ...
such as...     Finance                Marketing                  HR                    Sales               Production     ...
Focus, anticipate, innovateDefine                          • What is the benefit you are after: which productivity/ROI gain,...
App Lifecycle Gets Apps from dev to                                    [dev]          [device]                 Acquiring A...
Defining your implementation pathMAM#Lifecycle#           Source                     Prepare               protect        ...
A key choice: MDM vs MAM...Manage apps?                            Manage devices?GOAL: Manage the tasks                  ...
... may actually not be an issue           MAM                                MDM✦   Non-invasive approach, ideal for all ...
The quote           Alan Murray, our SVP of products:"If the corporation owns the device, it should manage it.  When is it...
Typical MAM ActivitiesMAM#Lifecycle#        Source       Prepare      protect        manage         publish       ✓   Insp...
EASE: a MAM Platform                                  Custom             Market                                   apps    ...
EASE overview        ✦   Cloud-based MAM solution        ✦   Controlled user access        ✦   Push notifications        ✦ ...
Worker benefits         •    Role-based catalogs             • Highly customizable         •    App ratings for dev feedba...
IT benefits     •   Minimal IT effort     •   Cloud-based & scalable     •   Support for:     •   Enterprise SSO     •   B...
We Drive Mobile ROI in byod environments      Cloud    ✦   Instant deployment with no cap-ex   Platform    ✦   Mobile App ...
About Apperian Privately held & well funded backed by top-tier        Strong Partnerventure firms; iFund’s only enterprise...
Thank you!
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The Innovative CIO's Discussion of Enterprise Mobility

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Mobility is very rapidly taking over the corporate realm: 90% of companies have already deployed mobile devices. Mobile application development projects will outnumber native PC projects by a ratio of 4-to-1 by 2015, according to Gartner. Yet, we see too many companies still pondering the benefits of mobility, while focusing on controlling the potential damage this mobile "invasion" may cause their IT systems.

Mobility has brought innovation in the hands of everyone, and you have a unique opportunity to seize its benefits. We invite you to join us as we answer the frequently raised questions in enterprise mobility discussions:
- What is the goal of mobility for my company?
- What is the best implementation to most effectively achieve our goals?
- How can I monitor and drive its progression within my company's workforce?
What is at stake for my company's IT systems and data?
How can I secure my corporate data once and for all?

Join Apperian's Director of EMEA Business Development, Julien-David Nitlech, on August 30th at 2:00 PM CEST as he addresses these questions. There's only one rule: be innovative! JD will also provide an overview of the Apperian EASE® platform as the solution for your enterprise mobility needs. Apperian EASE® allows you to manage the deployment of your company's mobile applications, while maximizing productivity and security. We believe our technology enables you to seize the innovation benefits of mobility. 

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The Innovative CIO's Discussion of Enterprise Mobility

  1. 1. apperian The Innovative CIOs Discussion of Enterprise MobilityEMEA Webinar, AUGUST 2012
  2. 2. Dear CIO... It is Back to School TIME!The Past The Present The Future
  3. 3. Catch-up: Mobility in your company According to Cisco, July 2012According to Gartner, July 2012 According to Heavy Reading, - 95% of organizations permit April 2012- 90% have already deployed employee-owned devices inmobile devices, most widely some way - 73% expect an increase of 10smartphones - 84% provide some level of support to 25% in BYOD requests in the coming year- 86% plan to deploy media - 78% of U.S. white-collar - due to their perceived benefits for the companytablets employees use a mobile device for work purposes, 65% of - 32% provide technical support to - ~50% estimate that this trend white-collar workers require employee-owned smartphones shall reduce their costs and mobile connectivity to work - 37% also service employee-owned - 3.3: expected average number of improve their customers’ tablets connected devices per knowledge productivity by 10 to 25%Panel: 938 qualified respondents from organizations with an in-house data center and500 or more total employees, from USA, UK, DE, AU, BR, RUS, INDI, CH, JAP) worker by 2014 Panel: 35 operators (mobile, fixed, cable), U.S., Europe, APAC and Central, South Am Panel: Cisco IBSG Horizons Study of 600 U.S. IT and business leaders According to Gartner, by 2015, mobile application development projects targeting smartphones and tablets will outnumber native PC projects by a ratio of 4-to-1
  4. 4. Get on the good foot: Why Mobility? Your company is “pulled” onto mobility You PUSH YOUR company onto mobility Mobility as an environment request Mobility as a productivity tool - Part of a “professional package” - Your employees are mobile, need to be reachable - Mass markets habits, work market competitiveness - Your employees need mobile connectivity - Employees bring their own devices, want to use them - You have spotted productivity or ROI improvements - Top management requests it due to personal usage through usage of mobility - Business partners require you to use similar tools - You are using dedicated devices, or dedicated applications Your TAKE - BE Innovative Your TAKE - BE ANTIciPATIVE Your mobility architecture choices shall anticipate:Manage your move towards mobility in order to: - future changes and opportunities: there shall be- create quick wins: mobility usage makes your employees more and more mobile professional usages, on more advancedmore productive, show it by creating POCs hardware - the key is to support them openly- build an adaptable implementation: choose a light - security needs: in an always changing devices environmentimplementation path that shall allow you to deploy mobility as (new products, unstoppable BYO), the key is to focus on yoursoon as you will need it, on employee or corporate fleet corporate data security
  5. 5. who wants what out of mobility? Functional Head CIO Employee “How can iPads add value “How can I manage the risk “How can I use the same environment to my business?” implied by mobility” personally and professionally”• Growing number of qualitative and • Data protection by removing any possible • Personal smartphones, tablets and apps can data-leakage, end-to-end be used at workproductive apps• Team-engagement through crowdsourcing • Scalable and seamless application and user • Professional environment is embedded management, at all instant within a personal one
  6. 6. Mobility empowerment - use apps! Finance Marketing HR Sales Production IT Performance Market studies Engagement Sales & Retail Delivery Equipment Financial indicators Set-up apps Engineering & Testing Tools KPIs Panel update Corporate Directory KPIs monitoring Monitoring apps Supply chain live inventory Gross margin per SKU Competitive analysis display “Social” Tools for Team Configurators Equipment requests SKU inventory Sales Wizards Product Demos Manufacturing Pricing Tools Management PR & Comms Performance Order Placement Manufacturing production KPIs Sourcing processes Manufacturing tools status Customer community Process Digitization ExpensesExpenditure and purchase management Measurement & Reporting CRM Social network feed Training Delivery signing process a-CRM, o-CRM follow-up Knowledge Management Live news watch Employee evolution plan Sales Call Management Customer segmenting Financial comms Customer profile Live feed Business to Business Apps News reporting Service at the Point of Contact Bloomberg Self Service CRM May require: API/SDKs/Web Services
  7. 7. such as... Finance Marketing HR Sales Production IT Salesforce.com BigTinCan sharing appExpensify expense app Apperian’s Epicenter RoamBI dashboard app Box.net storage Retail catalogue app
  8. 8. Focus, anticipate, innovateDefine • What is the benefit you are after: which productivity/ROI gain, in which area, on The benefit which population... • Establish a potential roadmap of mobile solutions/developments, prioritize you are after • Specify your needs, your deliverables • Take your first element of the roadmap Focus On a first • What is the goal you are trying to accomplish? What kind of a development does deliverable it require? What kind of hardware? What is company-critical, how critical is it, how do you want to secure it?Anticipate • What is your implementation path? - see next slide Difficulties and • At each of its steps, which kind of difficulties will you encounter, and how do you next steps intend to address them? • Innovate: do not take the usual road, take the smartest road • Choose the solution that allows you to deliver smoothly: consider you will have Deliver And monitor to change population, application, to update, to explain... • Choose the solution that allows you what needs to be secured the results • Monitor the adoption and the performance of your solution, and get feedback, comments, evaluation from users Repeat
  9. 9. App Lifecycle Gets Apps from dev to [dev] [device] Acquiring Apps Understanding App behavior Securing mobile apps & devices Managing it all Deploying AppsMAM#Lifecycle# Source Prepare protect manage publish
  10. 10. Defining your implementation pathMAM#Lifecycle# Source Prepare protect manage publish • Specs of apps • What is critical to •How do I distribute protect? the app? •Specs of associated• What is the goal? hardware: minimum •Is the app secure, • How do I configure required?•Which area’s certified, clean? devices: physically orproductivity do we from a distance? •Specs of use caseswant to improve •Is the channel of to define employee •How do I ensure communication •How do I check environment employees are using•Is there a public app between the app and which device the the app properly?or a service for that, the server secure? employee is using, if •Shall employees useor shall I spec and his configuration is their own devices or • How do I getdevelop? • Is the server secure? good-enough? do they need fleet feedback, extend the devices? usage, improve the• Who in the company •Is the employee • Can I have a role- app?are the targets? authentication secure based management, • If BYOD ok, how to enough? from app to device? allow non corporate• How sensitive is the devices onto theinfo? How exposed • Do I need to secure •Should I restrict app network?are the targets? the device physically usage? in addition to all the •How to configure above? • How do I audit devices ?
  11. 11. A key choice: MDM vs MAM...Manage apps? Manage devices?GOAL: Manage the tasks GOAL: Secure data onacross app lifecycle; device in case of physicalsecuring, preparing, loss or employmentprotecting, managing & terminationdeploying apps MAM MDM empowerment insurance
  12. 12. ... may actually not be an issue MAM MDM✦ Non-invasive approach, ideal for all ✦ Device-invasive “lock-down” devices including BYO device policies approach for corporate issued & kiosk devices, not BYO devices✦ Manages all aspects of deploying apps in the enterprise ✦ Device security protects after physical loss by wiping device✦ Continually protects apps and data while in-use against malware ✦ Complex configuration settings for IT Admin✦ Cloud-based ✦ “MAM” = App catalog✦ Admin intuitive & simplified Both approaches are actually quite complementary - depending on your need, you may first choose one, then add the other- It all depends on your defined priorities and the features focus
  13. 13. The quote Alan Murray, our SVP of products:"If the corporation owns the device, it should manage it. When is it valid to manage the application? Always."
  14. 14. Typical MAM ActivitiesMAM#Lifecycle# Source Prepare protect manage publish ✓ Inspect apps for non-conformance & malware ✓ Apply set of policies to an App file with no coding ✓ Install Apps over-air to multiple devices to scale ✓ Provide private app catalog to deliver custom apps ✓ Create analytics on app usage by user/app/group ✓ Collect user feedback & ratings on apps
  15. 15. EASE: a MAM Platform Custom Market apps place Admin portal Catalog inspect secure extend personalize Analyze engage AppBus Enterprise App Services Environment (EASE) inspect secure extend personalize analyze engage✦ Code check & ✦ Device wipe ✦ SDK: notifications, ✦ Custom EULA ✦ App Inventory ✦ App ratings reporting ✦ Device lock ver checking & ✦ Branded catalog ✦ Usage reports ✦ Crowdsourcing forced updates✦ Signing validation ✦ App delete ✦ App categories ✦ Device details ✦ Beta testing ✦ SSO (SAML 2.0) segmenting ✦ App wrapping: data integration ✦ Limit app access by✦ Malware detection encryption, copy/ role paste prevention, required passcode ✦ App-level VPN
  16. 16. EASE overview ✦ Cloud-based MAM solution ✦ Controlled user access ✦ Push notifications ✦ Over-the-air updates ✦ Centralized admin consoleEASE ✦ App inspection for malicious code ✦ Customizable App catalog ✦ Reporting ✦ MDM device registration & device protection ✦ App-level security policies
  17. 17. Worker benefits • Role-based catalogs • Highly customizable • App ratings for dev feedback • Crowdsourcing for idea curation • Secure content streaming
  18. 18. IT benefits • Minimal IT effort • Cloud-based & scalable • Support for: • Enterprise SSO • BYOD, corporate-owned & kiosk device support
  19. 19. We Drive Mobile ROI in byod environments Cloud ✦ Instant deployment with no cap-ex Platform ✦ Mobile App Management provides a full suite of technology for everything from SDK to device Security ✦ IT policy control for BYO devices with end user satisfaction and higher adoption
  20. 20. About Apperian Privately held & well funded backed by top-tier Strong Partnerventure firms; iFund’s only enterprise investment Ecosystem Company to Watch Leading cloud-based mobile application ! ! management platform for the enterprise. ! Rapidly Expanding Customer Base
  21. 21. Thank you!

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