In the digital world, consumers own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the hospitality space. Hotels and restaurants can be made or broken by even a single review from a person of influence. While customers have a louder voice than ever, there is opportunity awaiting hospitality brands that embrace search engine and social media marketing to help manage their brand and reputation online. Kent Lewis, President and Founder of Anvil Media, will outline effective strategies, tactics and tools for online brand management. Learn how to turn positive (and negative) reviews into real revenue.
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let’s face it – your marketing budget doesn’t always increase like you’d hope it would. But what if there was a way to increase your website’s revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.
Basic overview of search engine optimization, including why college students should consider it for a career, what the goals and costs of SEO are, and the fundamentals of performing SEO. Also briefly covers how social media can be leveraged for SEO purposes, and how to measure search engine marketing efforts. Usability, phone call tracking and mini case studies are featured.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
See How You Can Increase Revenue Without Raising Your Media Spend Using Conversion Optimization
Let’s face it – your marketing budget doesn’t always increase like you’d hope it would. But what if there was a way to increase your website’s revenue without having to spend more money driving additional traffic? You can! Nick Herinckx of Anvil Media will highlight conversion optimization best practices designed to leverage existing visitors by turning them into customers.
Major search engines are placing more and more of an emphasis on localized search results, and often local listings will show over the main company website listing. Recent statistics show that 20% of searches are done with local intent, and on mobile that number jumps to 53%. This webinar will go over local SEO best practices on and off your website.
Basic overview of search engine optimization, including why college students should consider it for a career, what the goals and costs of SEO are, and the fundamentals of performing SEO. Also briefly covers how social media can be leveraged for SEO purposes, and how to measure search engine marketing efforts. Usability, phone call tracking and mini case studies are featured.
Search Engine Marketing for PR Professionals: What You Need to Know for 2014Stacy Sutton Williams
The rules for both SEO (search engine optimization) and paid search advertising keep changing. But in some cases, what's old is new again - content is more critical than ever! That means PR professionals are uniquely suited to leverage search marketing strategies and squeeze more benefits out of PR tactics. Join PRSA Georgia and seminar leader Stacy Williams, founder and president of Atlanta-based Prominent Placement, to get caught up on the latest in SEM and get prepared to implement strategically sound and measurable SEM strategies in 2014.
You will:
- Learn how to determine what types of content and topics your audiences are looking for; then, create it and make it easy to be found online.
- Find out how social engagement benefits SEO, and how to effectively use keywords in hashtags.
- Hear what to do and what not to do regarding Google's new rules for links in online press releases and the best way to leverage bylined articles.
- Discover how to use paid search ads in a crisis, and what to do when negative mentions of your company show up in search engine results.
- Take away strategies for measuring the impact of SEM efforts.
Seminar speaker Stacy Williams established Prominent Placement, a full-service, award-winning and industry leading search marketing agency, in 2001. She has more than 20 years of experience in marketing and was named the 2012 Search Engine Marketer of the Year by Technology Association of Georgia. Stacy is also past president of SEMPO Atlanta, a local chapter of the global Search Engine Marketing Professional Organization.
Reach your online potential & help customers find you locallyDeluxe Corporation
This presentation was designed to support the Deluxe webinar, Reach Your Online Potential - and features online expert Steph Rowan's take on how small businesses can improve their chances of being found locally. Topics include:
- Local search overview
- Websites for local businesses
- Search engines: Optimization for local businesses
- How to increase your ranking in local results
- Google places overview
- Social tactics for local traffic
- Mobile and local search
- Where to start
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
How To Dominate Page One of Google - #edgelondon – May 2014Koozai
Would you like to achieve 'Page One Domination'? That is to occupy all 10 listings in the natural search results. If you're worried about bad reviews, negative press or counterfeit sites then Page One Domination is an excellent way of preventing damage to your brand’s reputation on Google. Take a look at how you can optimise your site to achieve Page One Domination.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
Janet Driscoll Miller presented the basics of SEO on an IDEA e-solutions webinar. Learn about what affects ecommerce rankings and the opportunities that ecommerce sites might be missing in SEO.
The Concept of Social SEO :: Anvil's February 2016 Lunch & LearnAnvil Media, Inc.
Anvil Media's Julian Connors presented on the concepts of Social SEO and how social media has the power to give brands more visibility from an SEO perspective. This was at Anvil's quarterly Lunch & Learn in February 2016.
Reach your online potential & help customers find you locallyDeluxe Corporation
This presentation was designed to support the Deluxe webinar, Reach Your Online Potential - and features online expert Steph Rowan's take on how small businesses can improve their chances of being found locally. Topics include:
- Local search overview
- Websites for local businesses
- Search engines: Optimization for local businesses
- How to increase your ranking in local results
- Google places overview
- Social tactics for local traffic
- Mobile and local search
- Where to start
Find out why local search is one of the hottest opportunities for small business and how you can increase your ranking on Google, Bing and Yelp! This presentation looks at why search is one of the key ways to attract new customers, what the difference between organic (SEO) and paid search (PPC), how to claim your Google Place page and list your business in local directories, how to leverage social sites to grow local brand awareness and sales - and how to analyze your local search results. Contact www.deluxe.merchengines.com for more information
How To Dominate Page One of Google - #edgelondon – May 2014Koozai
Would you like to achieve 'Page One Domination'? That is to occupy all 10 listings in the natural search results. If you're worried about bad reviews, negative press or counterfeit sites then Page One Domination is an excellent way of preventing damage to your brand’s reputation on Google. Take a look at how you can optimise your site to achieve Page One Domination.
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results.
Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
This presentation give you a basic idea about SEO fundamentals & how to choose a right agency/professionals. It help you to understand the Life cycle of SEO & the process.
Janet Driscoll Miller presented the basics of SEO on an IDEA e-solutions webinar. Learn about what affects ecommerce rankings and the opportunities that ecommerce sites might be missing in SEO.
The Concept of Social SEO :: Anvil's February 2016 Lunch & LearnAnvil Media, Inc.
Anvil Media's Julian Connors presented on the concepts of Social SEO and how social media has the power to give brands more visibility from an SEO perspective. This was at Anvil's quarterly Lunch & Learn in February 2016.
The Right Approach: Building Great B2B Accounts - Michael Knight - Hero Confe...Anvil Media, Inc.
Michael Knight, Paid Search Specialist, shows how to narrow your B2B audience using the major paid channels: search, display, remarketing, and social in order to gain higher quality leads that help drive sales.
Optimizing Your Online Persona, as presented by Kent Lewis, President of Anvil Media & Formic Media for The Placement Project at AMA Forward '09: Brandologie in Portland, Oregon.
Anvil Media's 2014 submission for the 'Dream Team' SoMe Award, highlighting our social media success with local Cannon Beach hospitality company, Martin Hospitality.
Anvil Mercy Corps NW Social Media 101 | January 2015 | Rachel SwaneyAnvil Media, Inc.
Social media offers a unique marketing channel that allows businesses to interact directly with consumers or channel partners. Companies can choose their level of interaction, whether it is simply listening or driving the conversation, but all companies should utilize the open communication that social media sites provide in order to generate new and happy customers. Join Rachel Swaney of Anvil Media for this engaging seminar and learn how to create and properly optimize social media profiles, target the right audiences on each network, develop a compelling content calendar and more. Swaney will cover all top-tier and select emerging platforms, including Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest and Instagram. From this seminar, you will be able to set up, optimize and utilize social media to move your business and marketing forward.
Discussion of the balance in SEO (search engine optimization) and how it applies to your website and your digital marketing strategy.
Presented by Allison Kulage, President of Bare Knuckle Marketing, Inc. at the 2011 Bloggy Conference in Cincinnati.
For more info on our digital marketing packages, custom workshops, or if you'd like to hire Allison to speak at your next conference or event, contact us at www.bareknucklestrategy.com or at 513-402-2735.
Managing your Reputation via Search Engines and Social Media - Kent LewisOnline Marketing Summit
Managing your Reputation via Search Engines and Social Media
Negative comments can cost a business millions of dollars. What are you doing to insure your brand is protected from negative comments and reviews? Lewis will outline successful strategies and tactics to creating a strong positive brand presence and reputation in search engines and social media. From this presentation, you will be able to develop and implement an effective online reputation management (ORM) program.
* Kent Lewis, President, Anvil Media, Inc.
With the growth of the web comes an unrelenting expectation of transparency and open lines of communication. But what happens when negative outliers - or worse, actual missteps on the part of the company - result in a reputation problem in search results?
* Monitoring the social web
* Search result monitoring
Dealing with negative comments or reviews
SEO tactics to push out results
Takedown requests via Google or hosts - when can it be done?
Case studies
What and Why SEO with Right Strategy presentation includes Fundamentals of SEO, Why SEO, Statistics, Insights, Local SEO, Keywords Strategy, SEO Process and Career opportunities from Abdul Malick, Digital Marketing and SEO Consultant in Chennai, Tamil Nadu, India
Mr. Abdul Malick. He is a well-renowned SEO expert who has a wealth of knowledge and experience in the field. He has been working in the SEO industry for more than 15 years. Here is the presentation made by him on the topic of Right SEO Strategy in the event of Vanakkam Digital Meetup - Trichy 2023
Best Practices To Maximize Your Social Media Monitoring Efforts Presented By ...Alterian
Featuring Connie Bensen, Director of Community Strategy
Thursday, November 19th 10:00am Central / 16.00 UK
Marketers are coming to realize that there are many benefits to gaining valuable insights from online conversations. Setting up relevant searches can prove to be a daunting challenge. Then there's the step of separating irrelevant information from actionable information. Once that point is achieved then there is the big question of how to analyze the information and reporting.
In this webinar, Connie Bensen, will explore best practices for social media monitoring & reporting. You will learn:
-Common Applications of Social Media Monitoring
-Search Design
-Dealing with Noise and Spam
-Reports and Analysis
-Actions Based on Insights that Result in ROI
Critical Competitive Intelligence Tools and Tricks - August 2011WriterAccess
To compete in today's fierce marketplace, you need a competitive edge with insightful information, meaningful metrics and dollar-producing data that helps you find the fastest path to growing your business organically–the content marketing way. Let's face it–the right data can save you a lot of time and money.
Join SpyFu founder Mike Roberts and ideaLaunch founder Byron White for this month's Content Marketing Webinar focused on killer competitive intelligence tools, tricks and resources you can use to discover important insights about your customers, competitors and even your friends (and enemies).
From PPC patterns to social media behaviors to organic market share analysis, get the competitive information you want and need to make critical decisions at your fingertips.
In this webinar, you'll learn:
The top 10+ competitive intelligence tools and resources
A competitive intelligence methodology for content plans
A competitive intelligence methodology for SEO plans
PPC keyword and campaign tools for competitive intelligence research
Small business workshop to getting found online via content marketing. We discuss how changing consumer behavior online affects how small business owners/marketers market themselves; what content is, why it is important. The presentation outlines goal setting, content mission, and how to optimize the content to get found.
From there we explore the four steps to content marketing: Attract, engage, nurture, and measure/refine.
Introduction to Online Marketing - Sierra Commons Ignitor Coryon Redd
Discover the ways to build your business online. Building on the best techniques of traditional marketing this presentation introduces the best strategies for online success. Topics include: SEO, website design, keyword research, social media marketing and local marketing.
Intro to Online Marketing for Sierra Commons Ignitor Course Spring 2015Coryon Redd
Want to discover everything you ever wanted to know about Online Marketing but were afraid to ask? This is the presentation for you. Topics include: SEO, keyword research, local marketing, social media, content marketing and much more.
B2С Start-ups: development and promotion - what you need to know to successfu...Promodo
The session will walk you through all the steps required to start up your B2C business starting from consulting on the stage of website development and ending up with best tactics of promotion of your project online.
Most common issues owners run into at the stage of site creation
How those issues can be handled
Case studies and advice
Effective marketing strategies for B2C startups step by step
Winning PPC tactics
Must-know things about SEO in 2014
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsHall_
SEO and PPC are two terms that are used a lot with regards to internet marketing, but how can you make them work for your website? In this discussion, we'll cover exactly what "search engine optimization" means and a few things you can do to your site to potentially increase your search rankings; what "pay-per-click" advertising is and getting started with Google AdWords; and how to use Google Analytics to see what your visitors are doing when they get to your site.
Local SEO - Pearl District Business Association - Jan 2013Jessica Ward
Basic presentation for the Pearl District Business Association on the top factors that help a local website to rank well on the Search Engine Results Page (SERPs). Presentation was done on behalf of SEMpdx.org and Amplify-Interactive.com.
Presentation on the basics of local SEO brick & mortar retailers. Covers ranking factors, business listings, NAP business info (name address phone number), using getlisted.org, and Google+ Local
Search & Online Marketing Manager Scott Mowery of Cleveland Clinic presented "Marketing in the Digital Era" to the Cleveland chapter of the National Black MBA Association on April 12, 2012.
Web Analytics and Online Marketing - Solent UniversityKoozai
Anna Lewis from Koozai delivered a presentation to students at Solent University in February 2013. The session looks at the basics of Web Analytics and Online Marketing with a main focus on Search Engine Optimisation (SEO) and Pay Per Click (PPC) Advertising.
Similar to Dec. 2011 Webinar - Managing Your Hospitality Brand's Online Reputation (20)
Each year since 2004, Anvil has polished the crystal ball and made bold predictions about digital marketing. For 2021, Anvil pulled our 20 year record, talented team, and tea leaves to share noteworthy trends that should meaningfully impact digital marketing. In this webinar, Anvil’s President & Founder, Kent Lewis, briefly recaps the Anvil team’s predictions from 2020 and outlines the Anvil team’s top digital marketing predictions for 2021, ranging from post-pandemic consumer behavior and ad targeting to SEO and influencer marketing.
How to Build a Winning Omni-Channel Attribution Program1220Anvil Media, Inc.
The customer decision journey resembles the path of a fast pinball game – bouncing from one moment to the next with seemingly no predictable pattern. How can you connect throughout this journey to inform, influence and inspire on-line engagement and action? Anvil President, Kent Lewis, shares the what, the how, and the why of using an omni-channel attribution approach to engage with consumers at multiple ‘micro-moments’. Learn how to think small to win big by understanding; when you should engage, where you can engage, and what kind of message to deliver at those moments to build your digital footprint and create macro success.
In the pandemic-shaped world, some marketers are struggling to secure budget to generate awareness and new customers. One solution to the New Normal economic and social environment is to empower marketers and key executives to build brand via public relations. In this lunch & learn webinar, Anvil Media President & Founder Kent Lewis outlines five key strategies to build your personal and corporate brand, including writing, speaking, awards, press coverage, and social media engagement. From this webinar, you will be able to start building a memorable brand cost-effectively and memorably, providing a strong foundation to weather one of the most challenging years in modern history and enter 2021 with significant momentum.
As major search engines continue to adjust result features and update their algorithms, strategies for schema markup will also continue to change and new opportunities will arise. With hundreds of different types of schema to use, picking a direction can seem rather daunting. In our next webinar, Anvil’s SEO experts will provide guidance on 2020 schema markup trends and how to align these with your business goals and strategies. Are you looking to learn more about FAQ schema and how it can affect impressions and user-engagement? Would you like more insight about different structured data tools such as the Rich Results test or Google’s Structured Data Markup Helper? Join our discussion to understand how to leverage technology to stand out among your competition.
Because the digital landscape is constantly changing, Anvil’s team always tries to keep a pulse on the latest and greatest in digital trends to ensure we’re bringing innovative strategies and solutions to our clients. In our next webinar, our Paid Specialist, Kari Schroeder, and team will discuss what is new in digital media including OTT, Real-Time Bidding, Programmatic and other advancements in digital. Of these topics, we will be doing a deep dive into what “over-the-top” (OTT) means and examples of how streaming platforms can be leveraged as well as outlining the differences between Programmatic and Real-Time Bidding (RTB). Through our discussion, we hope to inspire you to test some new tactics and get creative with your media plans.
Anvil Webinar : How to Create and Manage a Podcast for Your Brand Anvil Media, Inc.
Podcasting has experienced explosive growth in the past few years, with the term and 155 million active users in the US alone. Podcasts generate a very engaged group of listeners, with 85 percent listening until the end of each podcast. Individuals and brands now have an opportunity to engage prospects and customers in a new, compelling, and affordable way: audio branding. This webinar will focus on helping your brand determine if podcasting is a viable marketing platform, help develop a compelling content strategy for optimal engagement and outline syndication best practices to maximize reach.
With over 600 million active users, LinkedIn is the premier business-to-business social media platform. Whether you’re a graduating senior, recently furloughed due to COVID-19, or are making a career change; this webinar is for you. pdxMindShare founder and President of Anvil Media, Kent Lewis, will share LinkedIn best practices that will help you increase awareness, industry credibility, and expand your network.
Conversion Rate Optimization: Increasing revenue via A/B testing and improvin...Anvil Media, Inc.
This covers the various aspects and strategies involved in A/B Testing, how A/B testing helps to improve your conversion rate, and how that can ultimately help your business.
How (and Why) to Build an Effective Influencer Marketing StrategyAnvil Media, Inc.
The first step in creating a successful influencer marketing program is to outline your overall objectives, whether they be brand awareness, brand perception, engagement or conversions.
Content is always evolving but is your brand keeping pace? In our next webinar, our Vice President, Mike Terry, will discuss the trends and evolution of content marketing to help you develop an effective content strategy for 2020 and beyond.
Creating an Effective Presence on Amazon: Marketing Best PracticesAnvil Media, Inc.
Join us as Anvil’s President, Kent Lewis, walks through detailed optimization and Amazon Marketing Services (AMS) best practices. From this presentation, you will be able to understand the Amazon marketing strategy and increase visibility and sales via Amazon.
Anvil marketing your marketing recession proof 0319Anvil Media, Inc.
Anvil Media, digital marketing agency specializing in PPC, SEO. This webinar outlines effective techniques for marketers interested in maintaining, if not increasing, budgets during a recession and improving performance during a downturn.
An Introduction to Blockchain Marketing: Decentralizing a Centralized WorldAnvil Media, Inc.
What:
Bitcoin. Blockchain. Cryptocurrency. These days, the internet seems so rife with cyber-punk buzzwords it can feel like you’re living in a bad Snow Crash fanfiction. But it’s no surprise these words sound foreign to most people; they are describing an emergent technology built upon and fundamentally changing the use of a platform people already use every day, but rarely understand: the Internet.
When it comes to blockchain, there are plenty of scammers and people trying to capitalize on ignorance to make a quick buck, but don’t let that deter you from this new technology and the opportunities it can yield. Education is the key to realizing the full potential of any new technology and it will help you sift through the noise to determine which organizations are offering something of real value.
Anvil’s Andrew Jones provides a crash course in blockchain and its potential effect on the way people view and approach marketing. Andrew will also address some common misconceptions people have surrounding the technology such, as what it is and what it’s used for. Then decide for yourself whether it’s just a fad or the next catalyst for major societal change!
Who:
Hailing from the Great Lakes State, Andrew moved to Portland after graduating college to learn more about digital marketing and the way people interact with content online. With experience on the creative side of advertising and work on a political common ground initiative, Andrew understands the importance of empathy when it comes to communicating ideas to new people, the fundamental goal of marketing.
While fascinated with new technologies like cryptocurrency and the applications it has for human life, Andrew likes to relax by watching cartoons or spending time in the woods. When he needs to satiate his competitive side, he travels around the country taking it out on the court with his dodgeball team.
Defining and Implementing Strategic Planning and Thinking for Marketers, Agencies, and Business Owners
What: See if this scenario sounds familiar: A fresh new marketing plan has been crafted by a crack team of digital specialists, all set to maximize your growth and ROI for the coming year, except, the lift isn’t there. Campaign reports look strong, but the bottom line isn’t moving. If this sounds at all familiar, your digital strategy may be broken, or just plain missing.
In a rapidly evolving digital marketing landscape, the work we do to achieve our marketing goals needs to be better defined and understood among all of our stakeholders, vendors, and partners and the business goals that define our success, or failure.
Join us for the upcoming webinar where Anvil’s Stephen Hammill explores the role of digital strategy in defining goals and marketing tactics matched to the right technologies. Stephen will also be addressing the common misconception that digital strategy and marketing strategy are the same — this is not just incorrect, but works against what a holistic digital strategy is all about!
Who: A New York City native, Stephen moved to Portland in 2012 to work in data marketing and teamed with some fantastic agencies and brands, including Nike, Taco Bell, and Yamaha in the quest to better utilize data science to tell stories, from merging data, to cleaning to platforms, and most importantly to strategizing insights into actionable strategic business growth.
He’s a recovering rock n roll musician, and active karaoke addict. A big fan of the Timbers and Thorns, he loves to play soccer around town with friends of all skill levels, and drive his scooter when the weather allows. He now lives in Lake Oswego with his wife Monnie, in a mixed household (three cats and a pug).
Gain Local Online Visibility in 2018 and Beyond - Anvil MediaAnvil Media, Inc.
Showing up for local search results is a pillar of success for many local businesses. Join us to learn the most important elements when trying to show in the search results, maps, and local packs for searches with local modifiers.
What you will learn:
What are the local ranking factors? What are the most important?
How to optimize your website for local search.
What offsite factors need to be accounted for?
WHO: Nic Jolin has been working in SEO for over 4 years. He has experience in building a variety of SEO strategies, including local, and providing the tactics for doing so. Join Nic Jolin as he provides the insights into gaining local visibility in the search engine results pages.
How To Build PPC Campaigns from the Ground Up - Anvil MediaAnvil Media, Inc.
You wouldn’t build a house on a sand dune or construct walls from cardboard, yet many advertisers plan campaigns around flimsy data and flawed content.
Join Anvil Media’s Paid Media Strategist, Brett Myers, as he guides you through the process of building a sturdy, successful marketing campaign from the foundation up, enabling you to raise the roof on your KPIs.
Learn how to:
- Build a campaign based on your business goals
- Identify the most successful marketing channels based on your audience
- Learn how to craft ads that highlight your brand’s value proposition and drive users to your campaign goal
- Determine campaign budgets that allow room for growth and flexibility
WHO: Brett Myers has never seen a digital marketing challenge he wasn’t eager to tackle head-on, and with a decade of experience in developing, building, and maintaining PPC campaigns across a multitude of industries (including OSU, Enjoy Life Foods, and eBags), he’s seen his fair share. Join Brett as he uncovers the core strategic principles needed to create digital marketing campaigns that not only meet but exceed your business goals.
How to Build an Audio Brand via Podcasting - Your Game Plan | Terran BenedictAnvil Media, Inc.
Before you advertise on another brand’s podcast, you need to know the basics of podcasting. In this Lunch & Learn, I will be covering everything from creating and advertising your own podcast, to sponsoring another branded podcast.
Learn best practices for creating your brand’s podcast or sponsoring another branded podcast, and uncover new hyper-active consumer audiences at Anvil’s March Lunch & Learn, How to Build an Audio Brand via Podcasting – Your Game Plan presented by Anvil’s Social Media Specialist and resident podcaster, Terran Benedict.
Anvil | Lunch & Learn | Optimizing Your Website for Voice Search & Position 0Anvil Media, Inc.
Anvil President and Founder walks you through optimizing your website for voice search and position 0, as well as sharing important statistics to influence your strategy accordingly.
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Anvil media is an Integrated marketing agency specializing in Search Engine Marketing, Search Engine Optimization, Pay-Per-Click, Social & Mobile Marketing.
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Website: http://www.anvilmediainc.com/
Facebook: https://www.facebook.com/AnvilMediaInc/
LinkedIn: https://www.linkedin.com/company/anvi...
Twitter: https://twitter.com/anvilmedia
Instagram: https://www.instagram.com/anvilmedia/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf
Dec. 2011 Webinar - Managing Your Hospitality Brand's Online Reputation
1. Best Practices for
Managing Your Online
Reputation in the
Hospitality Industry
Presented by:
Kent Lewis
(@KentLewis)
President & Founder
Anvil Media, Inc.
www.AnvilMediaInc.com
2. About Anvil Media
Anvil Media, Inc. is a digital marketing agency specializing in search
engine marketing (SEM) services including search engine
optimization, pay-per-click management, online reputation
management, mobile marketing, social media marketing, web
analytics and site conversion optimization.
3. About Anvil
Founded in 2000, currently 16 employees & 50+ clients
100% of account team Google AdWords & Analytics
certified
100% of account team published in industry
Founding member of SEMpdx trade association
2x winner of SoMe (Social Media) Awards
Search & social media training partner with OMI &
Wharton
Inc. & Portland Business Journal Fastest Growing
Company
19. Local SEO: Ranking Factors
Location, Location, Location
Verification, Verification
Association & Citations
20. Paid Search: PPC Advertising
Target by keyword & location
Develop custom landing pages
Enhance listings
Leverage affiliate program for ORM
21. SEM PR: Fundamentals
SEM Public Relations
Build out a News Room
Create, optimize & syndicate release
Augment with paid search & social
Measure visibility, clicks & conversion
21
23. Google+: Engagement & Customer Service
Google+ for ORM
Create & join Circles & Hangouts
Better filtering of network than FB
Likely to surpass FB for business
Will trump FB in search results (ORM)
24. Facebook: Engagement & Customer Service
Facebook for ORM
Monitor wall for customer service
Post questions to illicit insights
Host contests to generate testimonial
Optimize profile to rank in search
25. Twitter: Awareness & Testimonials
Twitter for ORM
Monitor stream for customer service
Monitor keywords for sales & marketing
Leverage fans for testimonials & reviews
Optimize profile to rank in search
26. Flickr: Awareness & Image Search
Flickr for ORM
Monitor image search for potential issues
Optimize & post quality images
Optimize profile to rank in search
27. Blog: Awareness & Credibility
Blog for ORM
Create posts based on topical need
Syndicate posts for maximum reach
Utilize to address timely ORM issues
Optimize profile to rank in search
28. Mobile: The Emerging ORM Platform
Personal
Targeted
Scalable
Immediate
Actionable
Portable
Interactive
Measurable
29. Location-based Services
Virtual Loyalty/Couponing Programs
Utilize cellular, GPS, Bluetooth & NFC
technology
Popular: Google & Facebook Places,
Foursquare
Majority of platforms offer reviews & tips
30. Foursquare
Local SEO: Foursquare
Claim & manage tips
Create special offers & reward Mayor
Monitor analytics & use via admin
Also consider GoWalla & Loopt
32. Reviews in Search
Incorporates a variety of sources
Stars impact perception & clicks
Reviews can impact rankings
What is your review strategy?
34. Where can you take action?
Type Free Basic Directly Aggregated Analytics* Can Offer
Listing Respond to Reviews Coupon/
Reviews Included Promotion *
Search Engine
Google Places
✓ ✓ ✓ ✓ ✓
(Hotpot)
Yahoo Local ✓
Bing Local ✓ ✓
Service
Yelp ✓ ✓ ✓ ✓
CitySearch ✓ ✓ ✓ ✓
TripAdvisor ✓ ✓ ✓
LBS
Foursquare ✓ ✓ ✓
FB Places ✓ ✓ ✓ ✓
Gowalla ✓ ✓
Loopt ✓ ✓
*Some options are only available on paid listings
35. Review Sites: Yelp, Citysearch
Monitor for negative reviews
Respond to customer feedback
Manage profile content
36. What to Do
Claim Optimize Monitor
Tips: Tips: Tips:
Claim ALL listings Consistency is key Monitor as much of
Use business email Use legal business the web as you can
name Use monitoring
Link to webpage with tools
address and phone Respond to
number negative and
positive reviews
37. Managing Customer Reviews
When to Respond
Your are in the wrong
A review is misstating
facts
The issue is common
How to Respond
Be honest
Be calm
Make amends
39. Internal ORM Liability Issues
Slander, Defamation & Libel
Employers are liable for employee’s negative comments
Employee Actions
Wrongful termination or discrimination based on posts may
lead to a lawsuit
Harassment
Use of discriminatory, threatening or derogatory language
by employees
Security
Compromised by hackers phishing social platforms
39
40. Internal ORM: Solutions
Guidelines
Develop culture-appropriate guidelines
Adopt successful public strategies (see links)
Hiring & Training
Require training before allowing access to social
Revisit guidelines and training regularly
Restriction
If all else fails, block access to offending sites
40
41. Sample Employee Guidelines
Be transparent, judicious, humble, human, professional, smart
Talk about what you know and add value; know your audience
Make it interesting, unique, remarkable, informative, fun
Think before you post or reply
Respect the privacy and opinions of others (even competitors)
Don’t pick fights, and be the first to correct your mistakes
Honor confidentiality, proprietary information & IP
Respect copyright, fair use and financial disclosure laws
Gain approval and cite your sources, before posting
Understand terms of service of social platforms
Leverage social media to increase, not decrease productivity
Report any policy violations to management
41
44. Tool: Google Me on the Web (New)
Monitoring: Google Me on the Web
Monitor emails and keywords
Offers limited custom alerts
Can schedule update frequency
Includes helpful ORM resources
45. Tool: Monitor This
Monitoring: Monitor This
Keyword-based alerts
META search: up to 25 engines as
sources
Provides more comprehensive
coverage
46. Tool: Social Mention
Monitoring: Social Mention
Robust on-site reports
Also monitors blogs and
comments
Can receive regular updates via
email
47. Tool: RSS Feeds
News Feeds: RSS
Monitor multiple outlets (feeds)
Use Google Read or Yahoo! Pipes to
manage
Complex to configure initially
48. Tool: Yext Rep
Local Review Management: Yext
Monitor multiple local listings
Easy to configure and manage
Good starting point with limited
investment
50. Resources
Links
How Local Search Can Be Your Reputation Manager
http://www.anvilmediainc.com/blog/how-local-search-can-be-your-reputation-manager
Drive By Reviews & Online Reputation Terrorists Part 2
http://localmarketingmastery.com/drive-by-reviews-online-reputation-terrorists-part-2/
Recommendations – Who Gives Them and Why?
http://www.anvilmediainc.com/blog/business-recommendations
Google+ Follow-up: A Cheat Sheet
http://www.anvilmediainc.com/blog/google-plus-cheat-sheet
Why Google+ Business Profiles Will Trump Facebook Pages
http://www.pcworld.com/businesscenter/article/235272/why_google_business_profiles_will_trump_facebook_page
s.html
Bing’s New Business Portal for Local Listings
http://www.anvilmediainc.com/blog/bing-local-listing
What’s Going on with the Hotels & Accommodations Industry in Search?
http://www.anvilmediainc.com/blog/hotels-accommodations-industry
51. Resources Cont.
Articles
Online Reputation Management: The New PR
http://www.anvilmediainc.com/search-engine-marketing-resources/search-engine-marketing-articles/online-
reputation-management-article
SEO PR Efforts Boost Visibility and Sales
http://www.anvilmediainc.com/search-engine-marketing-resources/search-engine-marketing-articles/seo-pr-article
5 Reasons for Brands not to Outsource Social Media Marketing
http://blogs.imediaconnection.com/blog/2011/03/14/outsourcing-social-media-management/
6 Social Media Platforms At-a-Glance
http://www.imediaconnection.com/content/24165.asp
Whitepapers
The Marketer’s Guide to Location-Based Social Networking
http://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/location-based-social-
networking-whitepaper
The Marketer’s Guide to Getting Started with Social Media Marketing
http://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/social-media-marketing-
white-paper
52. Q&A & Next Steps
Read Anvil’s blog, articles & white papers
Subscribe to our newsletter or follow us on
Twitter
Contact us with questions about hospitality ORM
Kent Lewis President
Anvil Media, Inc.
310 NE Failing Street
Portland, OR 97212
O: 503.595.6050 x223
M: 503.260.6700
kent@anvilmediainc.com
Twitter & Skype: @kentjlewis
LinkedIn: kentlewis
Editor's Notes
I. Online Reputation Management (ORM) Overview A. Landscape B. Challenges C. OpportunitiesII. ORM StrategiesSearch Engine Optimization (SEO)Paid-per-click (PPC)Social MediaSEM Public Relations (SEM PR)III. ReviewsLocal ListingsReview WebsitesLocation-based ServicesIII. Tools*Google AlertsSocial MentionHootSuiteRevinateIV. Resources*List of Websites