The communication through their key concepts and images.

1. T H E
C O M K E Y W O R D S
© A N T O N I O S . L A C A S A

2. IF YOU ARE,
YOU EXIST
E X I S T E N C E

3. BY REQUEST
YOUR INITIATIVE
W H E N T O C O M M U N I C A T E

4. N E E D

5. EVERYTHING
COMMUNICATES
C O M M U N I C A T I O N

6. G LOBAL PERCEPTION

7. EVEN THE
NON-COMMUNICATION
C O M M U N I C A T I O N

8. SENDER > MESSAGE / CHANNEL > RECEIVER

9. F E E D B A C K

10. ACTIVITIES
PLANNING
ANALYSIS
EVALUATION
I C E B E R G S Y N D R O M E

11. ENGREDIENTS
COMBINATION
I N T E G R A T E D

12. 360º

13. S U N T Z U S Y N E R G Y

14. “WHEN TORRENTIAL
WATER TOSSES
BOULDERS, IT IS
BECAUSE OF ITS
MOMENTUM”
M O M E N T U M

15. “WHEN THE SPEED OF THE
HAWK IS SUCH THAT IT CAN
ATTACK AND KILL, THAT´S
ACCURACY.
A C C U R A C Y

16. SYNERGY
MOMENTUM + ACCURACY
1 + 1 + 1 + 1 = 5

17. EFFICIENCY IN COMMUNICATION
IS DIRECTLY PROPORTIONAL TO
THE SPECIFIC NATURE OF YOUR
MESSAGE
LAW O F E F F E C T I V E C O M M U N I CAT I O N

18. G R A N D E U R

19. F E E D B A C K

20. G R A N D E U R

21. E X C E L E N C Y

22. C O M M U N I C A T E

23. C R E D I B I L I T Y

24. T R A N S P A R E N C Y

25. METHOD
P L A N NI NG

26. I N T U I T I O N

27. S Y S T E M

28. INTERNAL
EXTERNAL
TARGET GROUPS
A N A L Y S I S

29. RESOURCES
STRENGTHS
WEAKNESSES
I N T E R N A L

30. INPUTS
OPPORTUNITIES
THREATS
E X T E R N A L

31. ¿ WHO ?
T A R G E T G R O U P S

32. PROFILE
QUANTITATIVE
QUALITATIVE
T A R G E T G R O U P S

33. D I A G N O S I S

34. T A R G E T S

35. S T R A T E G I E S

36. I N T E G R A T E D 360º

37. M E S S A G E S

38. CREATIVITY VS EFFECTIVENESS

39. C H A N N E L S

40. T O O L S

41. T I M I N G

42. I M P L E M E N T A T I O N

43. C O N S I S T E N S Y

44. F E E D B A C K

45. R E S U L T S

46. R E S U L T S

47. YOU ARE,
IF YOU COMMUNICATE
E X I S T E N C E

48. T H E
C O M K E Y W O R D S
antonio@antoniolacasa.com