Branding ABC
•Download as PPTX, PDF•
1 like•910 views
Targetted for Marketing Students and Young Professionals who would like to know ABC of Branding
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Branding ABC
Similar to Branding ABC (20)
Recently uploaded
Recently uploaded (20)
Branding ABC
- 2. 2 You Want To create a brand OR Your Personal Brand
- 3. You are thinking of Logos 3
- 4. You are thinking of Products 4
- 5. 5 NO …
- 6. 6 Start Thinking about Emotions and Gut feelings
- 8. 8 Brand is a story with a Promise that should be ALWAYS fulfilled Otherwise … Stories make complex ideas simple Stories make facts meaningful Stories produce mental images Stories are like virus – sticking people into the deepest level Source: Kerbang
- 9. 9 Brand Is not what you say and think you are Brand is what others say and think you are
- 10. But … You need create Promising Story to make people think and talk for Years, Centuries and Millennia … 10
- 11. 11 Why need to Brand?
- 12. Clutters Creates Mess and restricts decision-making Product Clutter Employability clutter PRODUCT CLUTTER Feature clutter Media Clutter Personal Clutter Advertising Clutter 12
- 14. Brands simplify decision-making Higher Sales Higher Price Higher Trust Higher Loyalty Higher Visibility Higher Selectivity Higher Employability 14
- 15. Therefore We need Brand Story 1st The Title => Difference, Uniqueness 2nd The Plot => story line 3rd Character => Memorable experience 15
- 16. 1st The Title BE DIFFERENT… Not Like this 16 At Least Like this
- 17. 17 WHEN EVERYBODY ZIGS Try to find your ZAG Source: Marty Neumeier
- 18. 18 In reality, all companies competing in one and the same category in 95% (Zig). They do same things, with SAME Skills, with SAME TECHNOLOGIES, use SAME Media etc WHAT MAKES THEM DIFFERENT – IS THAT VERY (Zag) 5%
- 19. 19 WHERE TO SEARCH FOR OUR ZAG? IN PRODUCTS? – NO IN SERVICE – NO IN FEATURES – NO IN PROCEDURES - NO IN YOUR BELIEFS…
- 20. Apple Example Apple AD Quote: “Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user friendly. We just happen to make great computers.” 20
- 21. 2nd The Plot 21 Source: Bianca Cowthorne
- 22. Adidas Example Overcoming the Monster Adidas has strong story of challenging yourself, strive for best performance 22
- 23. 3rd The Character 23 Each Person/Brand Represents an Archetype Source: Carl Jung
- 24. Which Archetype do you belong to? 24
- 25. “Lover” Character Example I exist to love! The Lover is all about the relationship, sensuality and sexuality. Being close to their partner, being vulnerable and declaring their undying love for a certain individual. 25
- 26. 26 What is next Step ??? Chill Out and Wait for 2nd Issue
- 27. 27 Thank You Vakhtang Antadze GUM Category Manager Caucasus Kraft Foods Georgia LLC Part of the Mondelēz International Family of Companies Direct: +995 32 2200 180 (Ext.108 )|Mobile: +995 599887098 19 Davit Gamrekeli Str.,Business Centre Palati, Mansard Offices No.46 -47|Tbilisi,Georgia Vakhtang.antadze@mdlz.com