2. The purpose of advertising
• To create interest in a new product/range.
• To provide the consumers with all the
necessary information to PURCHASE the
product.
• To renew interest in an old, tired brand.
• To increase competition between
companies / service providers.
3. PRINCIPLE
• A = ATTENTION – must capture the
reader/viewer’s attention
• I = INTEREST – must make you keen to
find out more
• D = DESIRE - You must feel a need to
buy the product or use the service.
• A = ACTION – must be information that
you will need to buy the product/use the
service
4. Target markets
• The first thing an advertiser needs to
consider is the target market of their
particular brand/product/service.
• Target markets can be defined according
to age group e.g. 12 – 18, gender or
interests.
• The target market influences how the
advertisement is designed as well as
where it is placed.
5. UNIQUE SELLING POINTS
• Something about the product must be
unique/original for the customer to buy
that particular item over another.
6. THE EXAMPLES OF ADVERTISING 1
ELYSIUM CAFÉ
Join us for ….
Classic Movies Nightly
Gourmet Sandwiches & Salads
Desserts And The Best
Coffee in town
In an atmosphere like home…..
15138 Ventura B
lvd.
E of Sepulveda
ast
Sherman Oaks – 8183800181
Everyday 8am-1am and always Free Parking in
Rear
7. THE EXAMPLES OF ADVERTISING 2
COMPUTER OPERATOR
Burbank entertainment co
seeks detail-oriented
individual with 6 most operating
experience & or education.
/
Good communication skills
& ability to work any shift a must.
XInt benefits & working environment.
Please call Janet 921-2700
Equal Oppty Employer M-F-H
8. THE EXAMPLES OF ADVERTISING 3
SECRETARY / Legal Trainee.
Dynamic Encino law firm
desires bright
individual with
good office skills.
Call Wendy 105-0020
