Impact of big data analytics on banking sector

1. Dr. B.Lakshmi (Assistant Professor)
Anshul Agrawal (MBA 2nd Year)
Department of Pharmaceutical Management

2. 2

3. 5 V’s OF BIG DATA
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VALUEVOLUME VARIETYVELOCITY VERACITY

4. Spending pattern of customer
Analyzing the past transactions
Key determinants
Spotting of high valued customer
IMPACT ON BANKING SECTOR
Customer segmentation and profiling
Segmentation based on transaction and
behavioural transaction
Customer centric
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5. IMPACT ON BANKING SECTOR
Personalized Marketing and
offerings
maximum ROI from marketing and
promotional projects
Identification of most profitable
platform
Optimum utilization
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Enhanced customer experience
changing needs and wants
Buying behaviour of customer
Positive & negative feedback from
diverse platform

6. Risk management
Fraud detection and prevention
decrease the risk, alleviate losses
and manage disclosures
IMPACT ON BANKING SECTOR
Improved Employee Engagement
Less time on manual activities
Spotting top performers
Overall compliance and auditing
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7. CHALLENGES
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volume
QUALITY
Data scientists
Cyber crime
storage
diversity

8. CONCLUSION
World has turned into a global village and
hence it is very essential for any industry or
sector to be in constant update of what’s
happening around them and hence Big data is
the magic wand which helps organization to
constantly innovate and cater to the changing
demand of the society so that they can sustain
and simultaneously be profitable.
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9. REFERENCES
▰ https://www.xsnet.com/blog/bid/205405/the-v-s-of-big-data-velocity-volume-value-variety-and-veracity
▰ https://ac.els-cdn.com/S1877050915005992/1-s2.0-S1877050915005992-main.pdf?_tid=f5dfc7f2-772d-4967-8635-
1d16d6d111e1&acdnat=1548617964_1e7c3f6487ececfe2a5dac95c2ff2f4a
▰ https://www.researchgate.net/publication/280446380_The_Impact_of_Big_Data_Analytics_on_the_Banking_Industr
y
▰ https://dataconomy.com/2017/07/big-data-banking-financial-systems/
▰ https://medium.com/datadriveninvestor/big-data-analytics-in-the-banking-sector-b7cb98d27ed2
▰ http://ijsetr.org/wp-content/uploads/2016/11/IJSETR-VOL-5-ISSUE-11-3138-3141.pdf
▰ https://channels.theinnovationenterprise.com/articles/how-is-big-data-influencing-the-banking-sectors
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10. Thank You
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