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What is big data?

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Big Data isn't about the size of your data set, it's about what you do with the data you already have.

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  • The concept of dimensionality indicates that each customer, creative, channel, and every point in time is a separate dimension. The interdependencies between dimensions can pose immense problems in marketing science, especially in systems that do not have well-defined mathematical relationships between dimensions. http://bit.ly/2RoY6Yw
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  • IT's different from other PPT's but it lacks some main points
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What is big data?

  1. What is Big Data?
  2. ... How big is BIG?
  3. “Big Data is the frontier of a firm's ability to store, process, and access (SPA) all the data it needs to operate effectively, make decisions, reduce risks, and serve customers.” -- Forrester
  4. “Big Data is the frontier of a firm's ability to store, process, and access (SPA) all the data it needs to operate effectively, make decisions, reduce risks, and serve customers.” -- Forrester
  5. “Big Data in general is defined as high volume, velocity and variety information assets that demand cost- effective, innovative forms of information processing for enhanced insight and decision making.” -- Gartner
  6. “Big Data in general is defined as high volume, velocity and variety information assets that demand cost- effective, innovative forms of information processing for enhanced insight and decision making.” -- Gartner
  7. “Big data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn't fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it.”-- O’Reilly
  8. “Big data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn't fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it.”-- O’Reilly
  9. “Big data is the data characterized by 3 attributes: volume, variety and velocity.” -- IBM
  10. “Big data is the data characterized by 3 attributes: volume, variety and velocity.” -- IBM
  11. “Big data is the data characterized by 4 key attributes: volume, variety, velocity and value.” -- Oracle
  12. “Big data is the data characterized by 4 key attributes: volume, variety, velocity and value.” -- Oracle
  13. Let’s look at Big Data in a different way.
  14. What was your first computer?
  15. What was its “Big Data” limit?
  16. Let’s try again…
  17. Byte Byte : one grain of rice
  18. Kilobyte Byte : one grain of rice Kilobyte : cup of rice
  19. Megabyte Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice
  20. Gigabyte Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks
  21. Terabyte Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships
  22. Petabyte Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan
  23. One ByteExabyte Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states
  24. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Zettabyte
  25. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL! Yottabyte
  26. HobbyistByte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL!
  27. Desktop HobbyistByte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL!
  28. Desktop Hobbyist Internet Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL!
  29. Desktop Hobbyist Internet Big Data Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL!
  30. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL!
  31. Desktop Hobbyist The Future? Internet Big Data Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL!
  32. “Utah Governor Herbert on June 11, 2012 told the annual meeting of the National Governors' Association that the NSA's 1,500,000 square foot data center being built outside Salt Lake City will be the first facility to house a yottabyte of data.”
  33. Big Data is not about the size of the data, it’s about the value within the data.
  34. So, what is value?
  35. Market Intelligence? Business Intelligence? Secret Intelligence?
  36. Our society is leaving behind a digital footprint.
  37. People are living online and we all are expressing our attitudes, likes and dislikes, our opinions and perspectives.
  38. We are generating huge amounts of data.
  39. Data with a lot of information.
  40. … and a lot of noise.
  41. The ability to hear the signal from the noise is the key…
  42. to unlocking the human conversation that is taking place around us.
  43. Listening to this conversation can lead us to…
  44. Unexpected Discoveries
  45. How do you mine (and mind) all this data?
  46. Most people don’t know what to do with all the data that they already have…
  47. Get Big by starting small
  48. Focus on Business Impact.
  49. Big Data isn’t big, if you know how to use it.
  50. SMART DATA

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