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What is Big
Data?
... How big is BIG?
“Big Data is the frontier of a firm's ability to
store, process, and access (SPA) all the data
it needs to operate effectively, make
decisions, reduce risks, and serve
customers.”
-- Forrester
“Big Data is the frontier of a firm's ability to
store, process, and access (SPA) all the data
it needs to operate effectively, make
decisions, reduce risks, and serve
customers.”
-- Forrester
“Big Data in general is defined as high
volume, velocity and variety information
assets that demand cost-
effective, innovative forms of information
processing for enhanced insight and
decision making.”
-- Gartner
“Big Data in general is defined as high
volume, velocity and variety information
assets that demand cost-
effective, innovative forms of information
processing for enhanced insight and
decision making.”
-- Gartner
“Big data is data that exceeds the
processing capacity of conventional
database systems. The data is too
big, moves too fast, or doesn't fit the
strictures of your database architectures. To
gain value from this data, you must choose
an alternative way to process it.”-- O’Reilly
“Big data is data that exceeds the
processing capacity of conventional
database systems. The data is too
big, moves too fast, or doesn't fit the
strictures of your database architectures. To
gain value from this data, you must choose
an alternative way to process it.”-- O’Reilly
“Big data is the data characterized by 3
attributes: volume, variety and velocity.”
-- IBM
“Big data is the data characterized by 3
attributes: volume, variety and velocity.”
-- IBM
“Big data is the data characterized by 4 key
attributes: volume, variety, velocity and
value.”
-- Oracle
“Big data is the data characterized by 4 key
attributes: volume, variety, velocity and
value.”
-- Oracle
Let’s look at
Big Data
in a different way.
What was your
first computer?
What was its
“Big Data” limit?
Let’s try again…
Byte
Byte : one grain of rice
Kilobyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
One ByteExabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Zettabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Yottabyte : A EARTH SIZE RICE BALL! Yottabyte
HobbyistByte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Yottabyte : A EARTH SIZE RICE BALL!
Desktop
HobbyistByte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Yottabyte : A EARTH SIZE RICE BALL!
Desktop
Hobbyist
Internet
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Yottabyte : A EARTH SIZE RICE BALL!
Desktop
Hobbyist
Internet
Big Data
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Yottabyte : A EARTH SIZE RICE BALL!
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Yottabyte : A EARTH SIZE RICE BALL!
Desktop
Hobbyist
The Future?
Internet
Big Data
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Yottabyte : A EARTH SIZE RICE BALL!
“Utah Governor Herbert on June 11, 2012 told
the annual meeting of the National Governors'
Association that the NSA's 1,500,000 square foot
data center being built outside Salt Lake City will be
the first facility to house a yottabyte of data.”
Big Data is not about the size of the data,
it’s about the value within the data.
So, what is
value?
Market Intelligence?
Business Intelligence?
Secret Intelligence?
Our society is leaving
behind a digital footprint.
People are living online and we all are
expressing our attitudes, likes and
dislikes, our opinions and perspectives.
We are generating huge
amounts of data.
Data with a
lot of information.
… and a lot of noise.
The ability to hear the signal
from the noise is the key…
to unlocking the human conversation
that is taking place around us.
Listening to this
conversation
can lead us to…
Unexpected Discoveries
How do you
mine (and mind)
all this data?
Most people don’t know
what to do with all the data
that they already have…
Get Big
by starting
small
Focus on
Business Impact.
Big Data isn’t big,
if you know how to
use it.
SMART
DATA

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What is big data?

  • 2. ... How big is BIG?
  • 3. “Big Data is the frontier of a firm's ability to store, process, and access (SPA) all the data it needs to operate effectively, make decisions, reduce risks, and serve customers.” -- Forrester
  • 4. “Big Data is the frontier of a firm's ability to store, process, and access (SPA) all the data it needs to operate effectively, make decisions, reduce risks, and serve customers.” -- Forrester
  • 5. “Big Data in general is defined as high volume, velocity and variety information assets that demand cost- effective, innovative forms of information processing for enhanced insight and decision making.” -- Gartner
  • 6. “Big Data in general is defined as high volume, velocity and variety information assets that demand cost- effective, innovative forms of information processing for enhanced insight and decision making.” -- Gartner
  • 7. “Big data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn't fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it.”-- O’Reilly
  • 8. “Big data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn't fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it.”-- O’Reilly
  • 9. “Big data is the data characterized by 3 attributes: volume, variety and velocity.” -- IBM
  • 10. “Big data is the data characterized by 3 attributes: volume, variety and velocity.” -- IBM
  • 11. “Big data is the data characterized by 4 key attributes: volume, variety, velocity and value.” -- Oracle
  • 12. “Big data is the data characterized by 4 key attributes: volume, variety, velocity and value.” -- Oracle
  • 13.
  • 14. Let’s look at Big Data in a different way.
  • 15. What was your first computer?
  • 16.
  • 17. What was its “Big Data” limit?
  • 18.
  • 20. Byte Byte : one grain of rice
  • 21. Kilobyte Byte : one grain of rice Kilobyte : cup of rice
  • 22. Megabyte Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice
  • 23. Gigabyte Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks
  • 24. Terabyte Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships
  • 25. Petabyte Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan
  • 26. One ByteExabyte Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states
  • 27. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Zettabyte
  • 28. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL! Yottabyte
  • 29. HobbyistByte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL!
  • 30. Desktop HobbyistByte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL!
  • 31. Desktop Hobbyist Internet Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL!
  • 32. Desktop Hobbyist Internet Big Data Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL!
  • 33. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL!
  • 34. Desktop Hobbyist The Future? Internet Big Data Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL!
  • 35. “Utah Governor Herbert on June 11, 2012 told the annual meeting of the National Governors' Association that the NSA's 1,500,000 square foot data center being built outside Salt Lake City will be the first facility to house a yottabyte of data.”
  • 36. Big Data is not about the size of the data, it’s about the value within the data.
  • 39. Our society is leaving behind a digital footprint.
  • 40. People are living online and we all are expressing our attitudes, likes and dislikes, our opinions and perspectives.
  • 41. We are generating huge amounts of data.
  • 42. Data with a lot of information.
  • 43. … and a lot of noise.
  • 44. The ability to hear the signal from the noise is the key…
  • 45. to unlocking the human conversation that is taking place around us.
  • 48. How do you mine (and mind) all this data?
  • 49. Most people don’t know what to do with all the data that they already have…
  • 52.
  • 53. Big Data isn’t big, if you know how to use it.