9. Performance Marketing Example:
• Traffic Optimization
example: Adnetworks implicit rule: Pay more, to get more…!
-
50.00
100.00
150.00
200.00
250.00
- 2,000.00 4,000.00 6,000.00 8,000.00
Ad Network A. Session and CPS
Correlation
-
50.00
100.00
150.00
200.00
250.00
300.00
350.00
0 2000 4000 6000 8000 10000 12000 14000
Ad Network B. Session and CPS
Correlation
𝑟 = 0.17𝑟 = 0.53
10. Traffic Optimization(Marketing) and ?
Marketing is not restricted to traffic optimization…..
• We believe in product performance and optimization
• CRO: Conversion Rate Optimization
• Designing UX should be based on numbers
• UX differs from UI
• Some aspects known as “Growth Hacking” in fact are
using use product optimization
11. CRO
Some aspects of CRO:
• Measuring step by step C.R through user
journey flow
• Identifying user churns during the purchase
funnel
• Making changes in UX
• Measuring Again ….
12. CRO
• Needs: Deep Knowledge of data and
really worshipping numbers….!
• Every user action must be tracked,
saved and analyzed
• Event tracking, enhanced
Ecommerce, user attribution, in-
house data bases
15. Your brand is defined by a customer's overall
perception of your business.
What is a brand?
16. { }1 Simple Steps for a Brand
Building Process
Section 1 Sub Header Here
17. The foundation for building your brand, is to determine the target
audience that you’ll be focusing on.
You can’t be everything to everyone, right?
1. Determine your brand’s target audience.
18.
19. When brand building, keep in mind who
exactly you are trying to reach. Tailor
your mission and message to meet their
specific needs.
“ “
20.
21. To organize the world's information and
make it universally accessible and
useful.
“
“
22. To build the Web's most convenient,
secure, cost-effective payment solution.
“
“
23. Our mission is to empower every person
and every organization on the planet to
achieve more.
“
“
25. 3. Outline the key qualities & benefits your brand offers.
Focus on the qualities and benefits that
make your company branding unique.
26. Apple is obviously not just another
computer company. One of their
key qualities is clean design, and a key
benefit is ease of use.
“ “
27. Next steps :
4. Create a brand logo & tagline.
5. Form your brand voice.
6. Build a brand message and elevator pitch.
7. Let your brand personality shine.
8. Integrate your brand into every aspect of your business.
9. Stay true to your brand building.
10. Be your brand’s biggest advocate.
30. “Multi-Channel” Marketing
• Your audience doesn’t just use one channel
– so neither should you
• Your channels should work together,
complement each other, reinforce
messages
• You are the conductor! (And, often, the
instrumentalists…)
31. Rule of 7 touches:
• Before doing your desired action, 7 touches is necessary
38. Conclusion
Performance marketing :
• Everything will be measured, so: strategy will be designed based on factual numbers
• Large savings in costs because of extensive optimizations
• Fast reactions to market / channel oscillations
Branding :
• Ability to affect consumer behavior on using marketing channels
• branding/loyalty approach
• Long term decision making
