A submission for the Assignment 2 - "Pay Attention" of Tina Seelig's Crash Course in Creativity Course. The assignment was an exercise in gleaning interesting insights by paying attention to day to day experiences.

1. Crash Course in Creativity
ASSIGNMENT 2
PAYING ATTENTION
ANOOP KULKARNI
anoopdkulkarni@gmail.com

2. Observed 6 Locations…
..including 2 Super Markets, 1
Golf Range, 1 Eating Joint etc..

3. Few observations which
piqued my interest include…

4. 2 Stores
All racks had same height
even if the number of
shelves varied from 5-7
Green Color was prmoinent
in the vegetables sections!!
Every section had a One store even had multiple
Sponsor Logo! boards indicating fresh!
However…
... Couldn’t glean much insights into product placement

5. An eating joint I frequent..
The table was set with Salt and Chilly Powder
rather than the traditional Salt & Pepper
On second thoughts, it makes a lot of sense for
Indian Food, with each person’s threshold for
hotness (chilly) varying widely!

6. Driving Range

7. Robert Pirsig had some advice for students like me*….
* Zen & Art of Motorcycle Maintenance

8. When you have nothing to say about a Country..
* Zen & Art of Motorcycle Maintenance

9. ..start with the upper left brick of..
..the front wall of a building ..
..in the main street of a city…
.. in that Country!

10. So narrowed down to a
packet of Soup!

11. 4 Servings gives a
Green Color gave a feel feel of large
of vegetarian soup quantity!
(I’m a vegetarian)
Resembled Tomato
Soups associated with
soup, by far the most
China.
popular soup This gives a sense of
amongst vegetarians! authenticity
Emphasis on Health
Surprised to find that this
was a brand owned by
Unilever.. 

12. But can this be extended to
something as sparsely
designed as…….?

13. Surprisingly, even noticed things about the ubiquitous
Logo which I had not noticed earlier like…
2 colors being repeated ! Letters “O” are tilted!
Finally Managed to
Explore
“I’m Feeling Lucky “
Button!

14. THANK YOU
Seriously…. Thank You!!