Pamela Aobo Enyonu is a copywriter and creative strategist with over 10 years of experience. She has worked in marketing roles for various companies in Uganda, developing strategies, writing copy for different media, and pitching ideas to clients. She is skilled in content creation, marketing, script writing, and proofreading. She has a degree in Industrial and Vocational Art and Design from Kyambogo University and is passionate about creative work.

1. Pamela Aobo Enyonu
Copywriter/Creative Strategist
PERSONAL SUMMARY
I am multi-skilled individual with a passion for creative work. Currently I apply my creative skills as a
copywriter with good all-round writing and creative expertise. I have the ability to identify and deal
with a client’s needs and then translate them into crisp, compelling, and informative copy.
I am experienced in providing motivation & guidance to colleagues to produce communications
with impact. I have excellent interpersonal skills, a good communicator and emotionally mature to
deal with pressures of the industry.
I have been fortunate enough to apply my skills in not only creative fields but management and
business development. This has enabled me learn the intricacies of coming up with
concepts/strategies and selling them.
WORK EXPERIENCE
MetropolitanRepublic Uganda
Copywriter July 2014 – to present
Due to the size of the organization, my tasks are multi-faceted i.e. copywriter, direct/supervise radio
and TV productions, proofreading, editing and conceptualization.
Duties:
• Copywriting.
• Proof reading.
• Radio and TV production.
• Strategy development,
• Art direction and copywriting.
• Pitching and presenting ideas to clients
Brands worked on in this capacity
EABL- Uganda Waragi, Senator and Volt alcoholic beverages, MTN Uganda, MTN Southern Sudan,
MTN Rwanda and MTN Group, Vivo Energy-Shell and Sheraton Hotel Kampala.
RBE Solutions
GENERAL MANAGER November 2013 – June 2014
Due to the size of the organization, my tasks are multi-faceted i.e. a team leader, business manager,
production manager, art director and copy writer.
Duties:
• Team leadership
• Administration
• Business development,
• Strategy development,

2. • Art direction and copywriting.
• Pitching and presenting ideas to clients
Brands worked on in this capacity
Cafesserie, Conflinks, CWI Summits, Fairway Hotel, Millenium Exclusive, Nutreal Limited,
Steelworks Ltd, Radio Active Media, Bank Of Uganda, The Nnabagereka Foundation, Kramer
Electronics, Uganda Goes Online-UGO, UNABCEC and Good Year.
COPYWRITER/CREATIVE STRA
Real Group/ Real Marketing
COPYWRITER November 2011- September 2013
I was working as part of a team of professionals writing copy for a range of audiences and clients.
Duties:
• Writing concise and engaging material for different markets.
• Promoting a clients brand image in the best possible way.
• Carrying out research for articles.
• Involved in writing for campaigns and banners.
• Presenting various options to clients, ideas, samples etc.
• Working in a range of different writing styles across various platforms.
• Conducting in-depth telephone conversations with clients.
• Researching a client, their market and also their competitors.
• Art direction
Brands worked on in this capacity:
Global Trust Bank, Letshego Holdings, Finance Trust now Finance Trust Bank, Orient Bank,
National Bank of Commerce- now closed, DGF-Uspeak Project, Rwanda Smiles, Ministry of
Health Rwanda, Nile Gold, Nzori Juice, Sonarwa Rwanda, Kampala Capital City Authority, Uganda
Wildlife Authority, Reproductive Health Uganda and Insurance Company of East Africa.
Pepper Publications
SUB-EDITOR September 2010- November 2011
My role involved editing and writing newspaper articles and features.
Duties:
Editing stories
Writing and reporting stories
Assigning reporters
Supervising Pre-press
Finding and sourcing story leads.
Carrying out research for articles.

3. enyonu.pamela75@gmail.com
0774-226-503, 0705-170-217
AREAS OF EXPERTISE
• Content Creation
• Content Marketing
• Product descriptions
• Writing press releases
• Radio and TV scripting
• Article writing
• Proof reading
• Blog writing
PERSONAL SKILLS
• Conceptual thinking
• Purposeful creativity
• Target driven
• passionate
• Competitive
KEY SKILLS AND COMPETENCIES
• Flexible, versatile and able to quickly move between projects.
• Experience of working within a media / digital agency. Ability to produce creative and
informative writing.
• Impeccable spelling and grammar.
• Experience of numerous media platforms i.e. digital, TV, DM, outdoor and press.
• Strong attention to detail.
• Can work well within a team.
• A natural interest in reading and writing.
• Ability to produce outstanding copy under pressure.
• Able to meet deadlines.
• Totally comfortable writing in multiple styles and for multiple formats.
ACADEMIC QUALIFICATIONS
• Bachelor of Industrial and Vocational Art and Design- Degree Kyambogo University 2005 -
2008

4. • A level: Certificate; Literature, History, Economics, Fine Art- Jovens High School Entebbe-2004
• O levels: Certificate; Gayaza High School - 2002
HOBBIES
• Making Art and Craft projects.
• Painting
• Reading.
• Writing Poetry.
• Watching Series.