Email Marketing Etiquette Do's & Don'ts
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https://www.spanglobalservices.com/email-lists In order to engage prospects through marketing emails, you need to deliver what they want to have from you. At Span Global Services, we can do the market research and provide you data on the buyers’ persona of your prospects. When you are designing your marketing email, other than blabbering about your brand and your product, make it according to their needs and choices. Email Us - info@spanglobalservices.com Call Us - 1 (877) 837-4884
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Email Marketing Etiquette Do's & Don'ts
- 1. No one ever wants To Be Sold !! Etiquette 14% Giving a personalized touch to marketing emails improves click through rates this much Marketing emails with personalized subject lines get better open rate by 26% Let'ssee HOW! What To Do?Focus on your the buyers persona of your target audience Keep your text simple, fresh, engaging Make emails scannable. Use different fontstyle, graphics. Keep enough white space Do not blindly follow your competitor's strategy. Your audience are unique. Remember, there is a person on the other end, So keep that human touch alive! Do not EVER spam your list. Avoid SPAM-trigger words Make it easy for your subscribers to unsubscribe Get permission. Make sure every data in your list is opted to recieve marketing emails Greet your prospects as your friend Tell them what They want to hear! Make your marketing emails mobile-friendly What NOT To Do? Sending emails without proof-reading Writing ALL IN CAPS Using complex words, hard- to-read font type, keeping in lengthy, unclear background Sending emails too frequently without maintaining a proper schedule Trying to make the email too cool or too pretty and end up annying the subscriber Using general company email address for 'Reply to' emails and not the personal one Completely forgetting about inactive customers. Making no effort by sending any re- awaken emails Not updating your email list regularly and increasing email bounce rate Email Marketing 4400%4400%4400% Created by: Span Global Services Contact us for: Email Marketing Services Write to us at: info@spanglobalservices.com Call us (toll free): 1(877) 837-4884 Sources: venngage.com;tax.thomsonreuters.com;blog.hubspot.com This is the ROI you can get by effective and personalized email marketing So execute your marketing emails wisely, smartly and respectfully!