Personal Branding 101 presentation for the St. Charles County Library.

1. PERSONAL BRANDING @Brianna5mith

2. THE SOCIAL MEDIA REVOLUTION IS HERE

3. WHAT WOULD PEOPLE FIND IF THEY
GOOGLED YOU?

5. WHY SHOULD YOU CARE ABOUT YOUR PERSONAL BRAND?
1. Job and Leadership opportunities
2. Build Credibility
3. Recognition and prestige
4. Higher perceived value to future employers
and clients
5. Build rewarding partnerships

6. WHY MAINTAINING A CLEAN SOCIAL PROFILE IS SO IMPORTANT
TODAY!
http://arabnet.me/social-media-recruitment-infographic/

7. MAKING YOURSELF EASY TO FIND IS THE FIRST STEP
TOWARD A GREAT PERSONAL BRAND

8. CHOOSE YOUR AREA OF EXPERTISE
 What is the “one thing” that everyone says you
rock at?
 What are your passions and interests?
 What do you read about most often online?
 Will you still be interested in this particular area
six months or a year from now?

9. KEEP THE SAME NAME, PROFILE, PIC, IMAGERY, AND LOOK ACROSS YOUR
SOCIAL PROFILES
 Reserve your name on all social channels
 Use a consistent name on all channels
 Use the same profile photo across all channels
 Come up with a catchy, unique headline, blurb, or bio
 Come up with a consistent design look (i.e. keeping your cover photos consistent)

10. BUILD A PERSONAL WEBSITE
 Valuable content as magnetic
power.
 Create interesting mix of
content to earn the mindshare and
trust your personal brand needs

11. THE NEXT STEP: SHARING YOUR ENTHUSIASM AND
EXPERTISE WITH OTHERS

12. USE SOCIAL MEDIA TO MARKET YOUR NEW
ONLINE BRAND.

13. CONNECT WITH ME
Email: Briannac.smith@gmail.com
Twitter: @Brianna5mith
LinkedIn: https://www.linkedin.com/in/brianna5mith