Workbook for digital marketing - simple checklists for small business

1. THE DIGITAL ESSENTIALS
C O N TA C T
annemaree@amkconsulting.com.au
www.amkconsulting.com.au
@annemaree74
D I G I TA L C H E C K L I S T
Do you have a domain name registered? What is it?
Have you set up your email accounts? What are they?
Have you set up website hosting? Who is it with and where is it based?
Have you setup the following - ideally with the same username?
Platform Username
 Facebook Page
 Instagram Account
 LinkedIn Business
 Pinterest
 Twitter
 Youtube Channel
 Vimeo Channel
 Snapchat
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2. MY SOCIAL MEDIA GOALS ARE:
M Y S O C I A L M E D I A G O A L S
Goal #1
Goal #2
Goal #3
Goal #4
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3. K N O W YO U R C O M P E T I T I O NCompetitorSocialProfilesStrengthsWeaknessesContentThat
Resonates
e.g.TAFEFacebook,Twitter,
Instagram,LinkedIn
HugeaudienceOverlybranded
content
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4. WHAT CONTENT IS MY BUYER PERSONA LOOKING FOR?
C O N T E N T M A R K E T I N G
eBooks
Cheat Sheets
Worksheets & Templates
Infographics
Slide decks
Video
Blog Posts
Podcasts
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5. WHERE CAN I GO TO FIND INFORMATION TO SHARE?
C O N T E N T C U R AT I O N
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6. TOPIC BUCKET FOR:
K E Y W O R D P L A N N E R
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7. D I G I TA L C H E C K L I S T
THE DIGITAL MINUTIAE
Potential Hashtags
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8. W E B S I T E R E D E S I G N C H E C K L I S T
A) Questions to Consider
What do I currently like and dislike
about my website?
What is missing from the current
website?
How does my current site compare
to your goals?
What’s the first impression I want to
give my target audience?
Does my site currently convey a feel-
ing of trustworthyness and author-
ity?
Will this be a whole new website or
are there small changes that can be
made?
Will the domain name change at all?
What platform do I want my new
website to be on?
What is a realistic timeline for this
redesign? (Define a target date.)
What is our budget for this project?
Can we do this work in-house or do
we need to hire someone?
B) Platform Considerations
What platform(s) are you evaluating?
Does the platform have a good
reputation? (Look at ratings and
reviews.)
Does the platform have good deliv-
erability (e.g. site speed & uptime)?
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