Like most brands,<br />HGTV has a few<br />Conundrums that<br />NEED SOLVING…<br />
_<br />@<br />i<br />Social Shopping<br />Digital Web Solutions<br />Home Challenges<br /><ul><li>What deal sites inspire you to redecorate your home?
Have your shopping habits changed in the last year?
What drives you to post shopping choices online?
If you are looking to enhance your home (inside or outside), where do you go for digital inspiration?
What space (room) in your home are you most proud of?
What space (room) do you most often shut the door when guests come over?</li></ul>m<br />w<br />C<br />Celebrity Content<br />Local Expertise<br />Recommendations<br /><ul><li>Just in case HGTV can’t come to your rescue, who would you call locally for roofing, design, real estate assistance?
Would ratings and recommendations on HGTV.com for interior designers and/or landscapers near you be helpful?
What celebrity home would you most like to see a sneak peak inside?
Who would you most like to see as a celebrity judge on Design Star?</li></li></ul><li>
Goal setting<br />j<br />k<br />l<br />Begin with the end in mind.<br />Know the business goals.<br />Know and respect goals of the crowd.<br />
methodology<br />?<br />O<br />(<br />2<br />Recruit<br />Design<br />Execute<br />Plan<br />Decide WHY you want to reach them.<br />Think like a consumer (not a researcher). <br />Decide WHO you want to reach.<br />Decide HOW to reach out.<br />
Tools/platforms<br />FREE<br />PAID<br /><ul><li> Historical data & Analytics
Rate my space<br />Best source of UGC<br />Trends in styles and geographic differences<br />
Design Star 5<br />Helped determine celebrity guest judges and design challenges<br />Gained over 1,000 Twitter handles for future use with key brand initiatives.<br />
Design Star 5<br />Earned confidence from fans that our brand truly did listen to our fans:<br />“I'm happy that they seem to have gone with so many of our recommendations. I find it amazing that they actually attempted to LISTEN to us! I feel like I had the ability to influence this show for the better. All that cranking and carping actually improved things!” <br />