2. WELCOME
• An in depth analysis into the creation of
the ZUNO brand
• A motion graphics representation of
the
created ZUNO logotype and brandmark
Anna Rozentsvit
3. PRODUCT
• X-Train from L.A. to Vegas
• 100% private- financed
• launching in 2011
• bar, gambling & dining cars
Anna Rozentsvit
5. INFLUENCES
RUSSIA
• handicraft represents an important part of Russian folk culture
• architecture was influenced predominantly by the Byzantine
architecture
Anna Rozentsvit
9. INFLUENCES
Anna Rozentsvit
ITALY
• Ancient architecture represents an important part of
Italian culture
• known for the considerable architectural achievements,
construction of arches, domes and similar structure
during the founding of the Renaissance movement
13. INFLUENCES
Anna Rozentsvit
CHINA
• one of the world's oldest and most complex cultures that is
dominant covering a large geographical region of eastern
Asia with customs and traditions varying between towns,
cities, and provinces.
• Western architecture has long been a hallmark of the
culture
19. ALTERATIONS
Anna Rozentsvit
Too messy and
thoughts were
unorganized
Image was distorted on illustrator
and duplicated to combine this
icon which is more simple and
pleasing to the eye
20. NAME DEVELOPMENT
CHOSEN WORDS
Anna Rozentsvit
RUSSIAN
• POEZD (ПОЕЗД) meaning train
CHINESE
• dǔchǎng means casino
ITALIAN
• DENARO means money