It's about blogs and its trends. Created by Ankit Prakash

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Future of

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WHAT IS BLOG?
 A blog (a derivative of “web” and “log”) is essentially an online diary, where
anyone with a basic knowledge of computers can post anything – random
thoughts, photos, homework, and poetry, just to name a few–for the rest of the
world to see.
 Blogs range in scope from individual diaries to political campaigns, media
programs, and businesses. They range in scale from the writings of one
occasional author (known as a blogger), to the collaboration of a large
community of writers.

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WHAT IS BLOG?
 Many blogs enable visitors to leave public comments, which can
lead to a community of readers centered around the blog.
Hence, the totality of weblogs or blog-related websites is known
as a “blogosphere.”
Example of Blogging Websites

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TYPES OF BLOGS
 Private: Some people make their blogs private to share photos and
information within families, companies, or schools.
 Sports: We’ve got teams, athletes, and fans using blogs to express and share
their passion for various sports.
 How-to, tips and reviews: There are lots of blogs that share tips and reviews
about cooking, games, music, books, movies, and so on.
 Non-profits: Foundations, charities, and human rights groups find our blogs to
be great tools to raise awareness and money for their causes.
 Politics: Members of parliament, political parties, government agencies, and
activists using blogs to connect with their constituencies.

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ELEMETS OF BLOGS

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FUTURE OF BLOGS
 Blogging is becoming less important because alternate forms of content
consumption like audio and video are finally catching up. People have more
opportunities to migrate to their favorite form of content.
 Video and audio consumption are growing but eventually the content
consumption eco-system will reach a balance.
 Since the world is drowning in content, getting your blog noticed is difficult,
requiring a lot of promotion. For many, blogs are more for search engine
consumption than for human consumption.

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FUTURE OF BLOGS
 More stress on quality content: One need to really stress on
creating quality content so as to stand out of other content in
your niche. Because Google is on its way to analyse the content
more effective than that of humans.
 The rise of content marketing: Blogging is turning out to be one
of the forms of inbound marketing rather than just sharing
content. Nowadays, the majority of the content in popular niches
you encounter on the web are written by content marketers.

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FUTURE OF BLOGS
 Alternative sources of content consumption: Next to Google, YouTube is
the next most used search engine. People are now being more accustomed to
watching videos. If you are in a type of niche like where the audience more
likely prefers videos, you could hardly sustain with typical blogging.
 People love the visual medium of content consumption.
 Rise of content consumption: Corporates like Google, are striving hard to
make the internet accessible to all, and get the entire world online. The digital
consumption is going to at least double in the coming year. So, future of
blogging will be seening huge boost as well.

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FUTURE OF BLOGS
 Google favouring big brands abnormally: Google is known to favour big
brands and manipulate the results for favouring them. This is made possible
with the ever evolving contextual and semantic intelligence by Google. This is
making small bloggers and AdWords publishers tough to face the competition.
 Google Knowledge Graph: Google is now instantly answering all your
questions on the SERP itself. It's killing a lot of organic traffic for the blogs. The
Google Knowledge Graph is still in a nascent state, just imagine how it will be
when Rank brain and A.I fully powers it.