Must B2B Metaverse will provide you with all you need to know for innovate and grow your business with metaverse. When we speak about metaverse, it’s the future of internet which enables two worlds to bridge together, the virtual world and the physical world. It helps by connecting our virtual experiences like avatars or characters to our physical experiences in our real world. On the other hand, when we speak about B2B Metaverse, it is the B2B internet of spaces that will reshape the business and create tremendous opportunities. This will impact B2B business in many ways .

1. TOP 5 IMPACTS OF THE B2B METAVERSE ON YOUR BUSINESS
When we speak about metaverse, it’s the future of internet which enables two
worlds to bridge together, the virtual world and the physical world. It helps by
connecting our virtual experiences like avatars or characters to our physical
experiences in our real world. This bridge will transform our current internet into
internet of places and property, as well as it will create new user experiences
and opportunities.
On the other hand, when we speak about B2B Metaverse, it is the B2B internet
of spaces that will reshape the business and create tremendous opportunities.
This will impact B2B business in many ways by adding new capabilities to:

2. - Enterprise Workplace with digital twins and models for
collaboration
- B2B Business Development with new customers experiences,
products & services showcase and Expo, matchmaking, and
networking
- B2B Financial Transactions with tokenization, digital currency,
decentralized payment models, NFT

3. In this article, we will focus on the new ways and new tools to engage with
customers and develop business:
1. New and enriched customer experiences in the B2B Metaverse: The
metaverse offers creative and exciting new customer experiences thanks to
3D, VR/AR/XR, AI and other social media features used for communication.
These new customer experiences of B2B Metaverse can be benefitted by
moving from 2D ordinary website to more exiting and interactive 3D website
as described by Victoria M. Frost in her article B2B Companies: Drop Your
Website, Build a Metaverse or/and by participating to an established B2B
Metaverse ecosystem, for example Must B2B Metaverse, where you can
have a virtual booth to show case your products, also you will be able to
connect, matchmake, network and collaborate with other B2B Metaverse
companies and most importantly you can organizeprofessional conferences
in an immersive environment and as well as conduct all your entertainment
events.
2. High Potential Ecosystem & collaborative Go-To-Market solution:
According to McKinsey report, at least a dozen sectors, including B2B
services, mobility, travel and hospitality, health, and housing, are reinventing
themselves as vast ecosystems, networks of networks that could add up to
a $60 trillion integrated network economy by 2025. It is about creating and
selling more products and services by collaborating with your ecosystem
partners to deliver to them what you cannot deliver alone! The potential of
ecosystem collaboration is huge and helps a lot to find new customers
beyond your traditional prospecting methods and achieve better TTM and
ROI by collaborating with partners to sell turnkey solutions. The B2B
metaverse is the perfect ecosystem that provides the right digital
infrastructure and tools to communicate and collaborate. In addition, it will
help to get your own ecosystem to matchmake & obtain valuable insights to
identify the right partners.
3. Hybrid B2B Sales & Expo for more agility: According to McKinsey&
Company, hybrid B2B selling is expected to be the most dominant by 2024.
B2B sellers are looking for the right mix between in-person and remote
contacts, as well as the event organizers looking to transform temporary
events to a permanent community to be able to adapt themselves to the
hybrid move. It is now recognizedthat the hybrid model provides more agility

4. and insights than traditional ones. The B2B Metaverse will clearly be the
playground of the hybrid B2B Sales and Expo model.
4. Innovative Distribution Strategy: Just imagine the new generation of B2B
distributors who are in the B2B Metaverse with interactive Showrooms to
showcase their multi-brands products and services through different use
cases and verticals. A showroom for energy savings where multi-brands HW
& SW products made available through their digital twins to bring virtual
models and where clients can perform simulations to select the right
products and services for their application and budget! Those showrooms
could be personalized for local markets and customers! This will create a
new distribution channel and will accelerate typically what traditional
distributors are currently doing to create reference designs with only few
brands!
5. Elevating B2B Marketing
The combination of different advanced technologies embedded in the
B2B Metaverse addresses a critical gap in today’s digital B2B journeys:
the ability to learn from every digital interaction and information with
feedback loops to improve and to be able to deliver data, advanced B2B
insights and opportunities to marketers.
By setting their own booths and showroomsinside a B2B Metaverse, B2B
companies can learn more about their customers behavior and best
matches. Therefore, they can achieve the ideal customer experiences by
personalizing navigation experiences, spaces, dressing and even
creating VIP spaces with limited access controls. By setting virtual
conferences in a fully interactive digital space, they increase their
visibility, create, and distribute more content as well as attract more leads!
In addition, the metaverse represents a huge reservoir of creativity and
therefore a huge potential for advertising opportunities. It is possible to
advertise everywhere in B2B Metaverse, in an immersive way, through
conferences, through gaming, messaging, NFTs, etc. This will allow
brands to reach millions of users in few clicks and find the right target
audience.

5. The B2B Metaverse for sure will transform the B2B sales and business. It is
already here and is creating tremendous opportunities! So, companies need to
consider it as an opportunity to introduce a new sales channel and lead
generation tool, a new CX, a new ecosystem insights tool, a new collaborative
working and product development … it will ignite your B2B business in many
ways!