Read the methodology of
Interbrand.com
for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?
What is one of your favorite brands (why)? What is a brand you hate (why)?
.
Read the methodology of Interbrand.com for brand valuation.docx
1. Read the methodology of
Interbrand.com
for brand valuations. How might you improve their methods
and the sorts of measures they use to assess brand equity?
What is one of your favorite brands (why)? What is a brand you
hate (why)?