Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Institution

982 views

Published on

  • Be the first to comment

Institution

  1. 1. INSTITUTION A Media Studies Key Aspect
  2. 2. What are they?  In Media Studies we are concerned with the institutions that create media texts.
  3. 3. In a nutshell  Understanding institution is about understanding: 1. who produces media texts 2. what their set of codes and values is 3. and their relationship to us as individuals
  4. 4. Ownership  Media ownership is now concentrated in the hands of a few companies worldwide (seven main ones), and these companies own examples of many different media.  http://www.pbs.org/wgbh/pages/fron tline/shows/cool/giants/
  5. 5. Vertical Integration  Vertical integration is where a company buys other companies that relate to its core business  An example of this is NewsCorp. Investigate who they own http://www.newscorp.com/
  6. 6. Horizontal Integration  Refers to when a company moves sideways, buying different media.  An example of this is Disney http://corporate.disney.g o.com/corporate/overvie w.html
  7. 7. Synergies  This is the process where two or more products are used to promote each other e.g. A hit film make lots of associated products available, which in turn helps to keep the film in the public eye.  Everyone’s a winner!
  8. 8. Film Institutions  Hollywood  ‘Independents’  Cinemas  Production companies  Distribution companies  Marketing companies  BBFC  And pretty much anything to do with getting money!
  9. 9. Some interesting stats  http://www.launchingfilms.co m/databank/factsandfigures.p hp

×