FinalReport (1)

Catholic Relief Services Fair Trade Sale
December 3, 2016
Happy Home Creative Group & Five Star Public Relations
Molly Adams, Alyssa Barnes, Sarah Cantwell, Genevieve Inclan, Caitlin Homcy, Madison
Jenkins, Elise Moeller, Morgan Loucks, Kathleen Ryan

5 Star Public Relations & Happy Home Creative Group 1
Table of Contents
Executive Summary………………………………………………………………………………
Background Research Report…………………………………………………………………….
Situation Analysis………………………………………………………………………..
Organization Analysis…………………………………………………………………....
Audience Research……………………………………………………………………………….
Audience Analysis Plan…………………………………………………………………
Survey Questionnaire …………………………………………………………………..
Summary of Survey Findings…………………………………………………………...
PR Campaign Plan………………………………………………………………………………….
Implementation …………………………………………………………………………………….
Campaign Evaluation……………………………………………………………………………….
Results………………………………………………………………………………………
Final Recommendations…………………………………………………………………….

Executive Summary
Throughout course of the semester, Happy Home Creative Group and Five Star Public
Relations collaborated to develop a public relations campaign plan to promote the 13th annual
Catholic Relief Services’ Fair Trade Sale. The sale was held on December 3, 2016 at University
of Dayton’s River Campus and any student who attended the sale received a PATH point
towards their housing, which created an opportunity to target students to purchase Christmas
gifts at the sale.
To begin our campaign, we analyzed the situation to create a problem statement based on
the lack of awareness about last year’s fair trade sale, which resulted in only 20 University of
Dayton students attending the sale. Our problem statement encompassed the need to increase
awareness about the fair trade sale in order to increase attendance. In order to analyze the
organization, we conducted background research on Catholic Relief Services to understand their
mission and partnerships that enable the fair trade sale to occur.
We gained insight on the citizens of the city of Dayton who regularly attended the sale
when it was held at the Bergamo Center for a consecutive eight years and they were very upset
once the sale changed to St. Peter’s Church, which caused attendance to decrease CRS Fair
Trade Sale. This year, the sale will be held at University of Dayton’s River Campus for the
second year and in order to understand University of Dayton undergraduate’s perception of fair
trade and the sale in general, we released an online survey to students.

Background Research
Situational Analysis:
Problem Statement:
Catholic Relief Services in Dayton, Ohio, lost potential funds last year due to the
decrease in sales and attendance at their annual Fair Trade Sale. This was due to a low awareness
about the event since the sale has moved and a perceived lack of variety in items being sold from
year to year. This is a problem for the artisans of the products sold at the CRS Fair Trade Sale
and this threatens Catholic Relief Services’ ability to fully nurture global communities facing
poverty.
Additional Issues:
The CRS Fair Trade Sale switched locations to the River Campus at the University of
Dayton in December of 2015. The sale originally began in Bergamo which had the most success
out of all the locations. After Bergamo, the sale moved to St. Peter’s which caused sales to
plummet because of its northern location and confusion about who the sale was for. The Catholic
Social Action Office decided to move the CRS Fair Trade Sale to River Campus in order to be
closer to its clients that tend to be more centrally located in the south (Long). The Catholic
Social Action Office wants to reestablish the success the sale has seen in previous years at the
Bergamo location, at River Campus this December of 2016. This situation involves the Catholic
Social Action Office’s relationship with the Catholic Relief Services, the Weavers of Justice,
SERRV, Equal Exchange, and the artisans and farmers who experience poverty throughout the
world.

If campus awareness and attendance does not increase at the Fair Trade Sale in December
2016, the Catholic Social Action Office will jeopardize its ability to fulfill its mission which
states; “Through local implementation of the U.S. bishops’ Catholic Campaign for Human
Development and Catholic Relief Services programs, we work to create bonds of solidarity
between local Catholics and the poor and vulnerable in our communities and around the world,”
(“Mission Statement,” 2016). In the future, if this situation goes unhandled, a continued
decrease in sales and attendance could cause the CRS Fair Trade Sale to no longer exist in the
Miami Valley community. The opportunity presented to Five Star Public Relations and Happy
Home Creative Group is to expand the CRS Fair Trade Sale message of global solidarity and
fair trade to University of Dayton’s undergraduate students.
Organizational Analysis:
History:
Over 15 years ago Catholic Relief Services formed a partnership with SERRV in order to
encourage Catholics in the United States to buy fair trade crafts. “Annually CRS has sold over
$2 million dollars worth of crafts, coffee, and chocolate at these fairs. Through SERRV, CRS
has partnered with 54 artisan and farmer groups across 25 different countries,” ("About Us,"
Catholic Relief Services Fair Trade Program Comments). In order for something to be
considered fair trade the producers must be provided with fair wages, advancement
opportunities, equal employment opportunities, protections for women and children,
environmentally sustainable practices, transparency, strong trade relationships, healthy and safe
working conditions, and financial and technical assistance to producers, ("About Us," Catholic
Relief Services Fair Trade Program Comments).

Mission:
The mission statement of Catholic Social Action states, “The Catholic Social Action
Office and Commission empower Catholics in the Archdiocese to celebrate and live out the
Gospel call for life, human dignity, and care for God’s creation through Catholic Social Teaching
formation, organized social ministries, and opportunities for public advocacy and action,”
(“Mission Statement,” 2016). To accomplish this, the Office offers parishes, schools and
Catholic entities a wide variety of formational programs on Catholic Social Teaching. It
supports the development of “Communities of Salt and Light” through organized parish social
ministry and coordinates a number of archdiocesan-level and multi-parish ministries around
timely life, social justice, and rural life concerns. It also represents the Archdiocese in the public
square on many of these issues, carrying forth the positions of the Archdiocese, the Catholic
Conference of Ohio and the U.S. Conference of Catholic Bishops. Through local
implementation of the U.S. bishops’ Catholic Campaign for Human Development and Catholic
Relief Services programs, we work to create bonds of solidarity between local Catholics and the
poor and vulnerable in our communities and around the world,” ("About Us," Archdiocese of
Cincinnati).
Performance:
In December of 2015, the location of the CRS Fair Trade Sale moved to University of
Dayton River Campus. In order to engage University of Dayton students to attend the sale, CRS
partnered with Campus Ministry in order to promote the sale which did not result in high student
attendance. With the sale being in such close proximity to Main Campus, it is important to CRS

and the artisans themselves to have students attend the sale. This attendance is important in order
to raise sales of the fair trade products and to raise awareness of the issues resulting from not
purchasing fair trade products. In the past, the Catholic Social Action Office had seen the most
success at the Bergamo location. The Catholic Social Action Office is now looking to reach out
to a younger generation now that the sale is closer to the University of Dayton campus.
Internal structure and management:
In Cincinnati, Tony Stieritz is Director for Catholic Social Action, Tammie Mers is the
Administrative Assistant, and Sr. Tracy Kemme is the Issue Campaign Coordinator. Pam Long
holds the management position of Regional Director of Greater-Dayton Area for Catholic Social
Action and Joanna Nuvel is the Administrative Assistant.
Funding:
Catholic Social Action’s funding comes from a variety of schools, parishes, agencies,
offices, and other specific ministries with volunteering and financial support in the Archdiocese
of Cincinnati, (“Global Solidarity,” 2016).
Internal Opportunities and Challenges:
Catholic Social Action has internal opportunities as well as internal challenges. Some
opportunities are that they are well known throughout Cincinnati and the greater Dayton area.
They also have a large community of donors and volunteers. Challenges the organization faces
include raising less funds expected last year at the Fair Trade sale, which caused less funding for
them as an organization overall.

External Environment:
Competition:
Catholic Social Action’s competition lies within other charities that are not affiliated with
the Archdiocese of Cincinnati. For example, the Dayton’s Graceworks Lutheran Services and
United Way are local charities who are not involved in the Archdiocese of Cincinnati. Also,
national charities may take away from a local charity because national charities are more visible.
Opposition:
In addition to the competition, groups who oppose Catholic Social Action’s mission are
companies and businesses that use cheap labor for mass production and those who do not support
international labor. Although we do not anticipate these companies or business as a direct threat,
it is important to recognize that some companies do not support international labor.
External Impediments:
External impediments for Catholic Social Action stems from the current economic state
in Dayton. “As of 2013, the average household income of Dayton’s population is $28,965. This
is roughly 50% lower than the average household income in Ohio. Because of the lack of
income, they are less likely to donate to a charity because they are struggling financially,”
(Long). This hinders the success of the sale because the customers are not likely to be financially
stable; therefore, less willing to spend their money on the products.
Publics and Stakeholders:

While the external impediment will cause an issue for Catholic Social Action, they have
various publics and stakeholders that support their mission. For example, parishes, schools,
agencies, offices, and other specific ministries that share similar interests actively donate to CSA,
which contributes to their success.
Opportunities and Challenges:
The opportunities for Catholic Social Action lie within the community that provides
volunteers and supports the artisans and their work. External challenges the organization faces
are low income residents and those who are not able to support their mission.
Public Perception:
Lastly, we believe the product is invisible to the University community because there was
a lack of awareness and promotion for the sale on the University of Dayton campus in 2015. The
organization relies on basic marketing (i.e. flyers and posters) and is not up to date with digital
marketing trends. Because of their lack of digital marketing, it shows they do not have an
understanding of who they are trying to reach. For example, a large portion of the University of
Dayton was unaware of the sale last year and they are one of the organization’s key publics --
considering most college students are very active on social media, they should have used other
mediums to more successfully reach the campus. Catholic Social Action is highly respected
among the Greater Dayton area. For example, many society members support many aspects of
the Catholic Social Action’s mission. The community supports and helps with their endless
efforts to help the vulnerable and poor throughout the world.

Catholic Relief Services has been around for over 70 years, since the second World War.
According to their website, they have connected with over 100 million people from 101
countries (Catholic Relief Services, 2016). The prevalence of social media in today’s society
benefits CRS greatly through easy access to target audiences about their organization and their
events. They can reach a greater number of people through this channel. Their organization has
helped, and continues to help, an incredible amount of people and has countless volunteers for
emergency services and immense amounts of donations of food and money (Catholic Relief
Services, 2016). They are able to reach many people in large part due to their roots in
Catholicism (Catholic Relief Services, 2016). They also accept volunteers, donations and
employees from different backgrounds. Catholic Relief Services is a popular organization known
for their dedication to helping those in need. Whether they are providing emergency services or
raising money or promoting solidarity, the organization’s focus is on human rights and dignity.
Charity Navigator, a website that rates charities based on their financial statements and
transparency, gave Catholic Relief Services an overall score of 85 out of 100 (Charity Navigator,
2016). Their financial score was a 79/100, and their accountability and transparency score was a
97/100. Catholic Relief Services also ranks fifth for the overall score among charities performing
similar types of work. Based on these numbers, Catholic Relief Services has a strong reputation
in their field for being responsible with their donations and transparent in their actions. Charity
Navigator specializes in evaluating well-known charities all over the country (Charity Navigator,
2016). Their review implies that Catholic Relief Services has a solid background with
communities in the nation.

December 3, 2016
Audience Research
Identification and analysis of key publics:
The key publics for the CRS Fair Trade Sale are all undergraduate students at the
University of Dayton (UD). We are targeting this group because of their close proximity to the
River Campus and because the students share common values with the Catholic Social Action
Office such as; solidarity, community and service.
Analysis of Key Characteristics:
Issue: University of Dayton undergraduates will want to purchase items in the CRS Fair Trade
Sale; this public needs only basic information on fair trade and on the location of River Campus

Organization: This key public shares the Marianist based values of service and community with
the Catholic Social Action Office. The University of Dayton undergraduate students can be
called upon for action.
Communication: This public occasionally participates in activities at the River Campus and has
access to general news media and the Flyer News newspaper. This public is not actively seeking
information because an announcement has not yet been made, but it could be expected to be
attentive to information through various social media platforms. Credible sources include
campus organization leaders and students involved in residence life.
Personality Differences: This is a diverse group of people, some members having preferences
for messages that are factual and logical, while others prefer messages focused on sentiment and
vision.
Demographics: Ages vary from 18-22. University-level education. Close geographic proximity
to River Campus.
Audience Analysis Plan
Group: Five Star Public Relations; Molly Adams, Morgan Loucks, Genevieve Inclan, Kathleen
Ryan
Client: Catholic Social Action Office
PR Challenge: To increase student attendance and overall sales at the CRS Fair Trade Sale while
creating a better understanding of the importance of fair trade
Audience Research Goal: To investigate the general awareness of the CRS Fair Trade Sale, and
the overall attitude towards fair trade on campus

Target Audience: The University of Dayton undergraduate student body
Sample Size: 112 undergraduate students at the University of Dayton
Audience Research Method: Quantitative
Sample Selection: The University of Dayton campus; specifically, Kennedy Union, the Roesch
Library, Marianist, and the RecPlex
Data Collection Period: September 30 through October 5
Audience Research Instrument: Online survey
Number of Questions: Total 10 questions (3 demographic questions, 2 regarding River Campus,
3 regarding purchasing patterns, and 2 on fair trade understanding and awareness)
Data Analysis Method: Survey Monkey
Five Star Public Relations Fair Trade Sale Survey
1. What gender do you identify with?
-Male
-Female
-I prefer not to say
2. What year are you in school?
-Freshman
-Sophomore
-Junior
-Senior
3. Where on campus, do you live?
-Dorm Complex
-Apartment
-House
-I live off campus
4. When you purchase a gift, what do you consider most? (Circle all that apply)
-price
-fair treatment of laborers

-durability
-handmade
5. On average, how much do spend on Christmas gifts each year per person?
-$10-$25
-$25-$40
-$40-$65
-$65 +
6. What do you know about fair trade and/or fair trade products?
7. How willing would you be to attend an event at the University of Dayton’s River Campus?
-very likely
-likely
-unlikely
-not very likely
-I don’t know where the River Campus is
8. Have you ever been to the Catholic Relief Services Fair Trade sale?
-yes
-no
9. If you were buying a present for a family member, what category would it usually fall under?
(Circle all that apply)
-jewelry
-food
-apparel
-home décor
-other _______________
10. What would prevent you from attending an event at UD’s River Campus?
Summary of research findings
In total, 112 University of Dayton undergraduate students completed our survey on fair
trade. Through our general demographic questions, we were able to discover a few trends.

Majority of the participants that answered our survey were female, approximately 82%, and all
participants lived on campus. With these trends in mind, we think this tells us that we will need
to focus our campaign to high-traffic places on campus (i.e. hosting KU table hours, etc.). We
also learned that most students, about 69%, that answered our survey lived in houses (senior,
junior population) which means that placing flyers with information about the sale in mailboxes
would also be very beneficial. Also, since majority of the students that filled out our survey were
female, we will highlight products that are more popular with young women, such as; candles
and jewelry.
Regarding our questions about buying behaviors, about 93% of students said that when
they purchase a gift, their number one concern was price, and about 40% said it was durability.
We asked this question to further understand what products we should highlight throughout our
campaign. If we choose to showcase high-quality products at an affordable price, University of
Dayton undergraduate students will be more likely to attend the sale. We also discovered that
most undergraduates (51%) tend to spend around $25-40 on a gift -- again, telling us where to
focus our attention regarding the new products introduced this year at the CRS Fair Trade Sale.
Regarding the location of River Campus, majority of students have no idea where it is
which tells us that it is extremely important to highlight the close proximity it has to the
University of Dayton campus. We believe the lack of awareness regarding the location of the
River Campus directly correlates with the lack of attendance in the CRS Fair Trade Sale. Adding
a map of River Campus from the main University of Dayton campus will allow students to see
firsthand how close it is. We also believe highlighting the shuttle that will be available on our
flyers will have an immense impact on attendance. When we asked how willing students would

be to attend the Fair Trade Sale, about 34% said “not very likely” and “19%” said they wouldn’t
attend due to the location. We believe if students knew that the River Campus was only a few
miles off campus -- we could increase attendance significantly.
Finally, only 8% of students that participated in our survey have ever attended the CRS
Fair Trade Sale. We believe that if we increase understanding of what fair trade is and the impact
it has on poor communities, we will appeal to students ethical responsibilities and they will have
a stronger desire to attend. When we asked about what the students understood about fair trade,
most had no idea, or believed it involved better working conditions for workers. This tells us
that moving forward in our campaign, increasing understanding of what the true definition of fair
trade is vital.

Group: Happy Home Creative Group: Elise Moeller, Caitlin Homcy, Alyssa Barnes, Madison
Jenkins, Sarah Cantwell
Client: Catholic Relief Services Fair Trade Sale
PR Challenge: To increase the awareness of the one-day sale among University of Dayton
students.
Audience Research Goal: To investigate the general awareness of the Catholic Relief Services
Fair Trade Sale; the general attitude towards purchasing fair trade products; and the descriptive
characteristics of the University of Dayton undergraduate students.
Target Audience: UD undergraduate students
Sample Size: 250 students at the University of Dayton
Audience Research Method: Quantitative
Sample Selection: The University of Dayton, specifically Stuart Hall, Marycrest Hall, Founders
Hall, Virginia W. Kettering Hall, Kennedy Union and the Student Neighborhood.
Data Collection Period: September 28 through October 4 2016

Audience Research Instrument: Survey
Number of Questions: 20 total questions (5 demographic questions, 14 questions on the students’
perception of Catholic Relief Services and the Fair Trade Sale, 1 filtering question)
Data Analysis Method: SPSS
We decided to choose an online survey as our method on audience research. Since our
key publics consist of millennials, we know that we can easily get the word out through posting
on a variety of social media platforms (i.e. Facebook, Twitter, e-mail). We also chose to conduct
this survey online because it allows us to send it to one contact and have them send it to their
friends, etc. allowing us to efficiently increase the sample size. We chose the website,
Surveymonkey, to conduct this online survey because it compiles the responses into statistical
data so that we can quickly and easily learn more about what our public is responding.
Happy Home Creative Group Fair Trade Survey
1. What is your gender?
A. Female
B. Male
2. What year are you at the University of Dayton?
A. Freshman
B. Sophomore
C. Junior
D. Senior
3. Where do you live on campus?
4. What organizations are you ACTIVELY involved in on campus?
5. How do you receive your information regarding on campus events? (Check all that apply)
__Email
__From a friend
__Poster in places of residence or academic buildings
__ Classroom presentation
__ RA or Fellow

__ Orgsync Calendar
__ Flyers in your mailbox
6. What is your typical price range when holiday gift shopping for ONE individual family
member or friend?
A. Less than $15
B. $16-30
C. $31-45
D. $46-60
7. Which holiday gifts are you most likely to purchase for your family members or friends?
(Check all that apply)
A. Household items
B. Jewelry
C. Clothing
D. Food
E. Other _______
8. On a scale from 1 to 5, how important is it for your holiday gifts to be fair trade products?
1. Extremely important 2. Slightly important 3. Neither important nor unimportant 4.
Slightly unimportant 5. Extremely unimportant
9. Prior to reading the definition stated in question 8, what did you know about fair trade
products?
10. Have you ever purchased a fair trade product in the past?
A. Yes
B. I am unsure
C. No
11. On a scale from 1 to 5, how interested would you be in shopping at a fair trade sale?
1. Extremely interested 2. Slightly interested 3. Neither interested nor uninterested 4.
Slightly uninterested 5. Extremely uninterested
12. Are you familiar with the Catholic Relief Services Fair Trade Sale at the University of
Dayton’s River Campus? Have you attended this event in the past?
A. Yes, I am familiar with the the Catholic Relief Services Fair Trade Sale, but I have not
attended the event.
B. No. I am not familiar with the Catholic Relief Services Fair Trade Sale.

13. If transportation were provided to the University's River Campus, would you be interested in
attending the Catholic Relief Services Fair Trade Sale?
A. Extremely likely to attend the Fair Trade Sale.
B. Slightly likely to attend the Fair Trade Sale.
C. Neither likely nor unlikely to attend the Fair Trade Sale.
D. Slightly unlikely to attend the Fair Trade Sale.
E. Extremely unlikely to attend the Fair Trade Sale.
Data and Tables

Summary of Survey Findings
After Happy Home Creative Group constructed our audience analysis survey using
surveymonkey.com, we sent the survey to University of Dayton undergraduate students by
asking members in the organizations that we are involved in, such as Kappa Delta, Theta Phi
Alpha and Love Your Melon to complete it. We also posted the survey on of the University of
Dayton class of 2020, 2019, 2018 and 2017 pages. In total, 205 students completed our survey.

From our demographic questions, we found trends within the 205 respondents. For
example, we mainly reached women and specifically 85.9% were female and 14.1% were male.
We had an equal representation among freshmen, sophomores, juniors and seniors fill out the
survey, which showed us that we should equally promote to each of the residence halls on
campus and to upperclassmen.
In terms of shopping, the respondents showed that based on what they typically purchase
for holiday gifts, they would be interested in the items sold at the sale. When it comes to
purchasing an item, 62.4% of those who responded said that they typically spend $16-30 on one
person when they are holiday shopping. Additionally, 83.9% said they typically purchase
clothing for a gift for a family member, 53.7% said that they would most likely purchase home
decor, 61% said that they would more likely purchase jewelry as a gift and 24.9% said that they
would prefer to purchase food as a gift. In comparison to the items sold at The Fair Trade Sale,
scarves, kitchenware, mugs, ornaments, jewelry and chocolate were most likely to be within the
ideal price range for University of Dayton undergraduate students to purchase as a gift.
We were interested in how students gain awareness about organizations in order to
develop a strategic campaign plan to reach the most students on campus. According to our
findings, 95.1% of our respondents indicated that they hear about their events through email
67.8% hear about events through a friend, and 45.9% indicated that posters in residence halls are
most effective. They also mentioned that they seek events on the Orgsync calendar and hear
about them through their residence assistants or through a fellow. The majority of University of
Dayton students are actively involved in several organizations, which is an opportunity to
promote events to a larger demographic. We asked students which organizations they were

actively involved in to gather information on which organizations we should collaborate with to
reach the largest demographic on social media. Many of the students were in Greek
organizations, Sustainability Club and Determined to Develop.

PR Campaign Plan
Goal: Increase the attendance of University of Dayton students and impact their awareness of fair
trade.
Objective 1 (Awareness): To have an effect on awareness specifically to inform 25% of
University of Dayton undergraduate students of the CRS Fair Trade Sale by December 3, 2016.
Strategy: Audience feedback - Develop informational opportunities to engage students to
become aware of the CRS Fair Trade Sale.
Tactic 1: Post fliers in residence halls, the RecPlex and Kennedy Union
with photos of specific items being sold to increase interest to holiday
shopping at the Fair Trade Sale.
Tactic 2: Create and hand out magnets to students reminding them of the
date, time and location of the sale.
Tactic 3: Create an OrgSync event and add to the University calendar.
Tactic 4: Hold table hours on the University of Dayton campus at
Kennedy Union on Wednesday, November 30 and Friday, December 2
Tactic 5: Host Thursday Night Live, a weekly showcase featuring UD
student musicians, at the Art Street Cafe on the University of Dayton
campus
Objective 2 (Acceptance): To have an effect on acceptance, specifically to increase the interest
of 15% of University of Dayton undergraduate students in purchasing fair trade products prior to
December 3, 2016.

Strategy: Audience interest- Implement a social media campaign to engage University of
Dayton students with the purpose of enhancing interest in purchasing fair trade products.
Tactic 1: Partner with on-campus organizations through collaborative
advertising on social media of the Fair Trade Sale by explaining the
impact that CRS has on refugees families from underdeveloped countries.
Tactic 2: We will hold a Snapchat filter contest for students to submit a
creative Snapchat with the fair trade filter to promote shopping fair trade.
Tactic 3: Create hand-outs that share personal stories of the artisans whose
products will be available at the sale.
Tactic 4: Write an article for Flyer News that will define fair trade and
notify students of the CRS Fair Trade Sale
Tactic 5: SGA (Student Government), Phi Beta Chi, will post on their
social media accounts before the event regarding the benefits of fair trade
Objective 3 (Action): Generate action among UD undergraduate students specifically to have
1.5% (150 students) of the student population attend the sale on December 3, 2016.
Strategy: Develop a variety of approaches for UD students in order to motivate them to
attend the sale
Tactic 1: University of Dayton Housing and Residence will allow the sale
to be PATH (Points Accumulated Towards Housing) approved to help
appeal to the younger student body

Tactic 2: Promote the availability of the free shuttle service from central
points of the University of Dayton’s main campus to the University of
Dayton’s River Campus
Tactic 3: Gamma Epsilon Lambda and Phi Beta Chi will allow member
attendance to count towards their required service hours
Tactic 4: Appeal more to the wants indicated in the survey
(placement/types of certain products)
Tactic 5: Create a Facebook event and post it to each University of Dayton
class page
Tactic 6: Contact the department advisors of communication, human
rights, and social justice majors as well as sustainability, energy and the
environment (SEE) minors to send an informational email to students
explaining the general event details of the Fair Trade Sale.
Tactic 7: Promote the event as a service event for Residence Assistants for
the completion of their service requirement.
Implementation:
Our first objective was to raise awareness, specifically to inform 25% of University of
Dayton’s undergraduate students of the CRS Fair Trade Sale. Therefore, our strategy was to
develop informational opportunities to engage students in order to become aware of the sale. We
fulfilled this objective and strategy through implementation of various tactics leading up to the
CRS Fair Trade Sale on December 3.

Our first tactic regarding awareness was to post fliers which featured details about the
date, location and time of the sale. In addition, we included the availability of University shuttles
from campus to the sale, the PATH Point eligibility of the sale, and photos of items being sold at
the sale as well as the artisans who created these items. Our team created a template of the flier
on November 8 and the design was approved by Professor Kelly Vibber and Pam Long on
November 14. After the fliers were approved, our team printed 200 copies at the Kennedy Union
Copy Center. Later that day, we brought the fliers to the Center of Student Involvement to be
approved and stamped. This was a necessary step because it is a University policy to gain
approval before posting fliers in any University academic buildings or residence halls. Once
Center of Student Involvement stamped the fliers, we posted a total of 184 in each of the
residence halls (Founders Hall, Marycrest, Stuart Hall, Marianist, Lawnview Apartments, Irving
Commons, Gardens Apartments, Caldwell and Campus South), Kennedy Union, St. Joseph’s
Hall, Science Center, Jesse E. Phillips Humanities Center and on the windshield of students’
parked vehicles.
Our second tactic was to create magnets detailing the time, date, and location of the sale
as well as a brief sentence stating why shopping fair trade is important. We created these
magnets and handed them out to University students for them to place on their door or
refrigerators in their dorms, apartments or houses. The magnets served as daily reminder of the
sale leading up to December 3. On November 14, we printed 20 laminated pages, with 10
magnet design on each page, at the Kennedy Union Copy Center. Therefore, we printed a total of
200 magnet designs. Both Happy Home Creative Group and 5 Star Public Relations cut out the
individual, laminated magnet design and glued small, circular magnets on the back of each one.

These finished magnets were given out to students during the Thursday Night Live we co-hosted
at ArtStreet on November 17 and during our table hours at Kennedy Union on November 30 and
December 2.
Our third tactic was to encourage the New Abolitionist Movement to create an OrgSync
event for the CRS Fair Trade Sale. This was necessary request because only on-campus clubs
and organizations, like the New Abolitionist Movement, can create events for the University of
Dayton Orgsync calendar. After we contacted and discussed the event with the President of the
New Abolitionist Movement, Bradley Petrella, he succeeded in publishing the OrgSync event on
November 18. This allowed all University students to see the CRS Fair Trade Sale event on the
University calendar. In addition, the OrgSync event was featured in an email sent out to the
entire undergraduate student body on November 29.
Our fourth tactic was to hold table hours on Thursday, November 30 and Friday,
December 2 from 11 a.m. - 2 p.m. at Kennedy Union. We chose this location because it usually a
busy and central point on campus. While holding table hours, we gave out 15 handouts that
featured stories of four different artisans, 40 magnets that reminded students the date, time, and
place of the sale, and several samples of fair trade chocolate to students and faculty who were
passing through Kennedy Union. We also featured samples of necklaces, chocolate, coffee and
tea that were to be sold at the sale on December 3. Overall, we reached about 55 people through
table hours.
Our final tactic regarding awareness was to host Thursday Night Live at ArtStreet Cafe
on campus. We held this event on November 17 from 8 p.m. - 10 p.m. To promote the event, we
shared the Thursday Night Live Facebook event in the 2020, 2019, 2018 and 2017 University of

Dayton class Facebook group pages. At the event, members from our group introduced the
student performers and explained what fair trade is and why it is is important and promoted the
CRS Fair Trade Sale. While hosting this event, we handed out free fair trade chocolates, fliers
and 30 magnets. Overall, approximately 60 students were present at ArtStreet Cafe for Thursday
Night Live.
Our second objective was to have an effect on acceptance, specifically to increase the
interest of 15% of University of Dayton undergraduate students in purchasing fair trade products
prior to December 3, 2016. In order to meet this objective, our strategy was to increase audience
interest, specifically among University of Dayton undergraduate students by utilizing social
media outlets, such as Facebook, Instagram and Snapchat, to engage students interest in
attending the sale.
Our first tactic was to partner with on-campus organizations through collaborative
advertising on social media regarding the CRS Fair Trade Sale. We fulfilled this by first
explaining to the University organizations the importance of fair trade, the impact CRS has on
the fair trade artisans’ families and communities, and additional details about the sale. We
created an Instagram photo including the name, time, date and location of the sale through the
website Canva while using a photograph from serrv.org. Additionally, we created a caption for
the Instagram post, but gave the organizations the freedom and creativity to add their own
organizations “voice” as long as the basic facts of the sale were present. This helped to generate
familiarity as well as interest among each organization’s Instagram followers. The University's
Outdoor Adventure Club, Phi Beta Chi and Rivers Institute posted the Instagram on their
accounts on days ranging from November 28 - November 30. Phi Beta Chi received 15 likes,

Outdoor Adventure Club received 14 likes and Rivers Institute received 16 likes on their
Instagram post. Pi Beta Chi also posted on Facebook, however, they did not receive any likes on
their post. Each of these organizations added the link to our CRS Fair Trade Sale Facebook event
in the bio of their Instagram accounts.
Our second tactic was to create a Snapchat filter for students to use and promote
shopping fair trade while at the sale. Through Snapchat’s website, we designed a filter that stated
the name and date of the sale as well as an interactive portion that said, “I shop fair trade
because…” to invoke personal testimonies of why they shop fair trade. We created this Snapchat
filter to be used at River Campus during the day of the sale. As students arrived at the sale on
December 3, we encouraged them to use it while they shopped. Unfortunately, we are do not
have a record of how many people utilized this Snapchat filter while shopping at the sale.
Our third tactic was to create handouts that shared four different personal stories of the
artisans whose products were available at the sale. We designed the handouts by utilizing the
Canva website and photographs and stories from serrv.com. After designing the handouts, we
seeked approval from both Professor Kelly Vibber and Pam Long. Then, we printed the handouts
at the Kennedy Union Copy Center on November 29. Each page was printed on 50 pieces of
cardstock paper, which which in total was 200 handouts. We passed out 15 handouts during table
hours on November 30.
Our final tactic regarding acceptance was to write an article for Flyer News. This article
defined fair trade, why it is important and notified students of the details about of the CRS Fair
Trade Sale. We wrote and sent the article to the editor for Flyer News the week before

Thanksgiving break. However, the editor did not proofread or publish our article in time make
the publication deadline for the newspaper or their online website.
Our third objective was to generate action among University of Dayton undergraduate
students, specifically 1.5% (150 students) of the student population attend the sale on December
3, 2016. Our strategy was to develop a variety of approaches for University students in order to
motivate them to attend the sale. To achieve our objective, we developed several tactics
pertaining to our strategy.
Our first tactic was to make the CRS Fair Trade Sale and the New Abolitionist
Movement speech PATH (Points Accumulated Toward Housing) Point eligible. PATH Points
are credits students earn by attending speakers and events on campus. The more PATH Points a
student accumulates, the higher they are placed for the housing lottery for the upcoming year,
and ultimately receive better University housing. This system motivated students to actively
attend many PATH Point events. We encouraged New Abolitionist Movement to contact
Danielle Page within Housing and Residence Life to register the event to be PATH Point
eligible. After this was approved, we promoted the sale as being a PATH Point eligible event by
attaching it to our fliers, posting on the Dayton class of 2020, 2019 and 2018 Facebook pages
and through word of mouth during table hours. Students received a PATH Point if they attended
the sale, went to the New Abolitionist Movement table and filled out an extensive form to learn
more about the impact of fair trade. Students who participated in this activity learned about the
origin and the work that was put into producing these items and how fair trade works.
Our second tactic was to include a map on our promotional materials to promote the close
proximity of River Campus to the University Main Campus. We added a simple map to our fliers

in order to educate students about these convenient proximity. In addition, we promoted the free
shuttle from Main Campus to River Campus on our fliers, at Thursday Night Live, on our CRS
Fair Trade Sale Facebook event and during table hours. This shuttle system transportation was
most appealing to underclassmen students who most likely do not have cars on campus. On the
morning of the event, the President of New Abolitionist Movement, shared the free shuttle
schedule in the CRS Fair Trade Sale Facebook event to educate students on the timing of the
shuttles back and forth throughout the day.
Our third tactic was to publicize the event as a potential service hour for the University of
Dayton organization Phi Beta Chi. Phi Beta Chi require a certain number of service hours to be
performed by every members throughout each semester. We encouraged them to allow
members’ attendance at the Fair Trade Sale to count towards their required service hours through
an email with the executive board, which they ultimately agreed to approve.
Our fourth tactic was to contact the department advisors of communication (Heather
Parsons), human rights (Natalie Hudson), english (Andy Slade, Steve Wilhoit) and social justice
majors (Kathy Watters) as well as sustainability, energy and the environment SEE (Katie
Schoenenberger) minors. We asked them to forward an email to students providing details of the
sale, photos of several products within the price range of $15-30 sold at the sale and links to
learn more about fair trade and the New Abolitionist Movement. The example of the email the
advisors could sent to their students was sent on November 21 and a reminder email on
November 29. Heather Parsons, the Director of Advising for the Communication Department
reported that she sent the email to 460 students on November 21. We were unable to get in
contact with the other advisors about the number of students they contacted about the sale.

Our fifth tactic was to publicize the event to Housing and Residence Life as a potential
service hour for Residence Assistants. After emailing a Residence Assistant supervisor, the CRS
Fair Trade Sale was approved to be counted toward service hours for the Residence Assistants.
Our final tactic regarding action was to create a Facebook event highlighting the CRS
Fair Trade Sale. We created the Facebook event on Thursday, November 8. Throughout the
weeks leading up to the sale, our group posted reminders and updates about the sale in the
discussion portion of the Facebook event. For example, posted five times regarding the PATH
Point eligibility, the free shuttle service schedule and and photos during the day of the event to
serve as reminders to attend the sale. In addition, we promoted this Facebook event in the
University of Dayton 2020, 2019, 2018 and 2017 class pages. Out of the 746 University
undergraduate students that we invited to the event, 37 students listed they were “interested” in
attending the sale and 55 students listed they were “going” to the sale.
Promotional Materials:
Flier1
Our group used Adobe Illustrator to create the flier and we utilized photos of the artisans
and the fair trade products from serrv.org. We incorporated the time, date and location of the
sale, the event is PATH Point eligibility of the event, a map depicting the close proximity of
River Campus to University Main Campus, and the free shuttle service the day of the sale to and
from campus and the event. In order to post fliers in University of Dayton’s academic buildings,
the flier must be approved by the Center of Student Involvement in Kennedy Union 241. The
1
Appendix A

combined price of the fliers and laminated magnets printed at the Kennedy Union Copy Center
was $112.34. We posted 184 fliers in each of the residence halls (Marycrest, Stuart Hall,
Founders Hall, Marianist Hall, Campus South, Gardens apartments, Irving Commons and
Lawnview Apartments), Kennedy Union, St. Joseph’s Hall, Miriam, Science Center, Humanities,
Science Center and in the windshield of students’ parked vehicles.
Handouts2
We used the website Canva to create handouts telling the personal stories of four
different artisans that create fair trade products sold through SERRV. We compiled these
personal stories and photographs from serrv.org. We printed 200 personal stories on cardstock
paper at the Kennedy Union Copy Center for around $29. We the passed out the handouts to
University of Dayton students at our table hours on Wednesday, November 30 and Friday,
December 2.
Magnets3
We utilized Adobe Illustrator to construct the design for the magnets. We stated what the
sale is, what time it is, where it is, and why it was important to purchase fair trade products. We
added the CRS Fair Trade logo, photos of artisans as well as a link to our Facebook event if they
inquired more information. The combined price of the laminated magnets as well as fliers printed
was $112.34. We passed out these magnets at our table hours on Wednesday, November 30 and
Friday, December 2. These magnets, when placed on students’ doors or refrigerators, were to
serve as a daily reminder of the sale. The price of the circular magnets was $34.28 from
Michael’s Craft Store.
2
Appendix B.1 & B.2
3
Appendix C

Email4
We wrote a template of an email and sent it to various department advisors for those
advisors to forward to their students. We sent department advisors of communication, human
rights, english and social justice majors as well as sustainability, energy and the environment
SEE minors on November 21 and November 29. Initially, we introduced ourselves to build
rapport with the department advisor to explain the purpose of the email. Then, we appealed to
University of Dayton students by asking what you can purchase to impact others. In the email,
we bolded the date of the event and listed important details that would be most interesting to
University of Dayton students to increase attendance. For example, we advertised the free shuttle
system, added photos of affordable ($15-30) products, included a link to a video created by New
Abolitionist Movement and finally a link to serrv.org to learn more. We attached our contact
information for students to reach us if they had any questions. The bolded font, links and photos
allowed students to be engaged and allowed for them to scroll through the email quickly. After
Heather Parsons, the Director of Advising for the Communication Department sent the email,
she responded back that she sent it to 460 students. We are unaware of how many students the
other department advisors reached out to through their email.
Thursday Night Live at ArtStreet Cafe5
On Thursday, November 17, 2016, from 8 p.m. - 10 p.m., we co-sponsored Thursday
Night Live at ArtStreet Cafe. Before the event, we promoted the Thursday Night Live to all
University undergraduate students by posting in the University of Dayton class of 2017, 2018,
4
Appendix D
5
Appendix E.1 & E.2

2019 and 2020 Facebook pages. During this event, we decorated a table at the front of the cafe
with a fair trade tablecloth, necklaces, chocolate and coffee. Also, we handed out 30 magnets, a
few fliers and fair trade chocolates. Before each of the bands performed, we explained fair trade,
why it is important to shop responsibly and specific details of the CRS Fair Trade Sale. There
were approximately 60 University of Dayton undergraduate students at Thursday Night Live
learned about CRS Fair Trade Sale.
Table Hours at Kennedy Union6
On Wednesday, November 30 and Friday, December 2, we hosted table hours at the
University of Dayton’s Kennedy Union. During these table hours, we promoted the CRS Fair
Trade Sale by displaying example items available for purchase at the event such as necklaces,
chocolate and coffee. In addition, we distributed handouts about the artisans’ personal stories,
magnets promoting the sale and small fair trade chocolates. On November 30, we passed out 40
magnets, 15 handouts and several pieces of chocolate to different students and faculty members.
Social Media Collaboration with University of Dayton Organizations7
University organization’s Outdoor Adventure Club, Rivers Institute and Pi Beta Chi
posted on behalf of the sale on their Instagram accounts to increase acceptance of fair trade
shopping and promoting attendance at the CRS Fair Trade Sale to their loyal followers. We
created an Instagram image that answered the what, when, and where questions about the sale. In
addition, we wrote a short paragraph for the organizations to use as their captain while
encouraging them to add their own “voice” in order to truly engage their followers. Finally, these
6
Appendix F
7
Appendix G

organizations added the link to CRS Fair Trade Sale Facebook event to direct interested students
to learn more information regarding the sale.
Snapchat Filter at River Campus8
We created a colorful Snapchat filter that said “CRS Fair Trade Sale,” the location of the
event, the date, and at the bottom of the filter, it said “I shop fair trade because…” to allow those
who attended the event to share why shopping responsibly was important to them. The Snapchat
filter was available at University of Dayton’s River Campus on December 3 from 9 a.m. - 4 p.m.
therefore it was available during the entire event. The purpose of this tactic was to promote the
sale on the day of the event. This allowed each University of Dayton student to become involved
in the marketing campaign because they were able to share this Snapchat filter to advertise to
their friends and followers where they were and what they were doing at the sale. Also, if
students at the sale used this filter, it may have served as a reminded to others to attend the event
later that day. Unfortunately, we are unaware of how many students utilized the Snapchat filter
throughout the sale.
Facebook Event9
We created a Facebook event that listed the time, date, location of the sale and a
description of why shopping fair trade is important. In order to maintain consistency, we
uploaded the digital copies of the fliers to the Facebook event for the students to make a
connection to the fliers that they see around campus and our online posts. We invited 746
University of Dayton undergraduate students who were able to respond if they were going to the
event or if they were interested in attending the sale. Of these invited students, 37 students
8
Appendix H
9
Appendix I.1 & I.2

responded that they were “interested” in attending the sale and 55 students responded that they
were “going” to the sale.
OrgSync and Path Point Eligibility10
The CRS Fair Trade Sale was PATH Point eligible and event was published on Orgsync,
which allowed students to register for the event and see it on University of Dayton’s event
calendar. The PATH Point eligibility of the event created an incentive for students to attend the
sale because those accumulated PATH Points determine a student's housing for the next
academic year. Also, this was one of the last opportunities to receive a PATH Point before the
end of the semester. In order to grant the CRS Fair Trade Sale PATH Point eligible, the
on-campus organization, New Abolitionist Movement, requested for its approval.
Campaign Evaluation
Results:
The first objective we measured was about awareness, specifically to inform 25% of
University of Dayton undergraduate students of the CRS Fair Trade Sale by December 3. Due to
time constraints, we were unable to conduct a post-event survey, which is how we would have
measured this objective if we were allotted a longer timeline. Instead, we measured awareness by
counting the number of materials we handed out and the number of students we reached through
various tactics during our campaign. We handed out magnets to 131 students, 90 handouts and
posted 184 fliers in multiple buildings around campus. We sent an email with details about the
CRS Fair Trade Sale to the communication advisor, Heather Parsons, who then forwarded the
email to 460 students. We sent it to other advisors, however, we are unsure how many students
10
Appendix J

are on their emailing list. FairTrade Flyers posted twice about the sale on Facebook, which
reached their 762 friends. University’s Outdoor Adventure Club and Rivers Institute posted
about the event on Instagram, which reached their 89 and 224 followers, respectively. Phi Beta
Chi posted about the event on their Facebook page and Instagram, which reached their 186 and
130 followers, respectfully. On the CRS Fair Trade Sale Facebook event that we created, there
were 746 students invited to the event. The Thursday Night Live event we co-hosted at ArtStreet
Cafe was attended by about 60 students. The details about the Fair Trade Sale was announced at
the All-Staff Housing and Residence Life meeting in which 410 employees were present. During
our table hours at KU, about 50 students visited on Wednesday, November 30 and about 25
students visited on Friday, December 2 to look at the products and ask questions about fair trade.
Overall, this data shows an increased awareness of 3,547 University of Dayton undergraduate
students, or 40%, meaning we reached our objective of 25%.
The second objective we measured was about acceptance, specifically to increase the
interest of 15% of University of Dayton undergraduate students in purchasing fair trade products
prior to December 3, 2016. In order to evaluate this objective, we counted the number of
interactions, likes on social media posts and RSVPs on our Facebook event page. FairTrade
Flyers posted twice about the sale on Facebook, which collectively received 8 likes. As for the
University organizations collaboration posts, the Outdoor Adventure Club received 14 likes,
Rivers Institute received 16 likes and Phi Beta Chi received 15 likes. In addition, Phi Beta Chi
posted about the event on their Facebook page but did not receive any likes. On the Fair Trade
Sale Facebook event, 37 people said they were “interested” in attending and 55 people said they
were “going.” A total of 20 students marked that they were “attending” the sale on OrgSync.

Overall, this data shows an increased interest of 165 undergraduate students, or 1.9%, regarding
purchasing fair trade products, so we did not reach our objective of 15%. We do not think that
this number is a correct evaluation of acceptance. However, we did not have any resources
besides social media to assist us in collecting this data.
The final objective in which we measured was action, specifically to have 1.5% (150
students) of University of Dayton undergraduate students attend the sale on December 3, 2016.
We measured this action through stationing a table at the entrance of the CRS Fair Trade Sale. At
our station, we greeted the attendees and asked those University of Dayton undergraduate
students attendees for their names, graduation year and how they heard about the sale. Around 2
p.m. when our group left, the sheet was given to the students from New Abolitionist Movement,
where they would ask students to continue to sign our sheet. Students went directly to the New
Abolitionist Movement table when they arrived at the sale to sign our sheet and to receive
information about the PATH Point. By the end of the sale at 4 p.m., the final count of student
attendees was 159. Our final count indicated that there were 20 freshmen, 55 sophomores, 61
juniors, 19 seniors and 4 5th-years. The top methods in which students heard about the sale was
from the OrgSync calendar, from an email about PATH Point eligible events, from a friend or
classmate, from fliers around campus and from our Facebook event.
Recommendations
In future years, we believe that awareness could be increased by having advisors and
Residence Assistants promote the sale to their students. We believe this would be effective
because advisors and Residence Assistants are large opinion leaders among University of Dayton
undergraduates. Contacting the department advisors through email was effective because they

have the ability to send it to hundreds of the students they advise easily. Advertising the sale to
the department advisors as well as professors within this department to make the Fair Trade Sale
as an extra credit point would be motivating and beneficial as well. Through our gather
information, we found that around 5 students heard of and attended the sale because their
professor allowed it to count as an extra credit point for their social science course. Next year, it
would be helpful to promote to those teachers to incentivize the sale within their courses.
Another tactic that worked well was talking the sale at the Housing and Residence Life
staff meeting. Several of the many undergraduate employees who attend the meeting took that
information and relayed it to their residents during a floor or neighborhood meeting. However, it
was difficult to measure how many residents were reached because we were not present at these
resident meeting’s nor did we survey each Residence Assistant.
Additionally, our tactic of hosting table hours at Kennedy Union was not as successful as
we originally prepared for due to remodeling of an incredibly popular dining hall located in the
building. Because of this extensive remodeling, there was a slight decrease in student traffic
during our table hours. Next year, once the renovation is complete, the results from table hours in
Kennedy Union will be more successful. In addition, we suggest hosting table hours in the
campus library, Roesch Library, and residence halls, such as freshman and sophomore dorms, to
increase the student awareness of the sale.
Also, we did not have ample time after the sale to distribute an awareness survey to all
the undergraduate students, so we recommend creating a sufficient timeline next year that aligns
with administer these surveys in order to record student responses. These surveys would increase
the evaluation accuracy regarding student’s awareness and acceptance of the sale.

To reach our second objective of acceptance, we partnered with on-campus organizations
in order to to reach students through the organizations’ Instagram and Facebook accounts. In
future years, we believe collaborating with additional on-campus organizations through social
media would increase the rate of acceptance as well. Another tactic we implemented was the
Snapchat filter during the day of the sale. Unfortunately, we were unable to evaluate how many
students used the Snapchat filter because we were not “friends” with all the students on
Snapchat, therefore, we were unable to see their photos and if they used the filter. We
recommend that next year we should create a Snapchat for the CRS Fair Trade Sale, encourage
the students to “friend” CRS on Snapchat, and tell them that if they use the filter, they should
send it to the CRS Fair Trade Sale Snapchat account. The students who send in their Snapchats
using the filter will be entered into a raffle, either for free fair trade chocolates or another item.
Next, the personal stories of the artisans may not have been necessary because not many
students took them during our table hours at Kennedy Union. In the future, we recommend either
putting the artisan stories in mailboxes throughout the student neighborhood or advertised them
as social media posts the several weeks leading up to the sale.
Lastly regarding our acceptance tactic, the timeliness and planning of the Flyer News
article must change to be successful next year. Our group sent the article to Flyer News the week
before Thanksgiving break, but it was not published before the Fair Trade Sale. We recommend
this article should be written and sent to the Flyer News editor over a month in advance of the
sale to give it enough time for approval.
Finally, we found it useful to measure our final objective of action by calculating the
amount of students who attended the sale. We had students sign in at our table located at the

entrance of the sale, which we believed was the best was to collect the data we needed. We also
asked them to write how they heard about the sale to measure which of our tactics was most
successful. The most successful promotional materials among students was through the
University OrgSync calendar and an email regarding the sale’s PATH Point eligibility. This
encouraged a dramatic amount of students to attend the sale. We recommend that next year this
recording of data should be continued, either by the New Abolitionist Movement members or by
Campus Ministry students to count toward service hours. Also, we believe the student attendance
should stay steady in comparison to this year’s attendance, or even continue to increase, as long
as the CRS Fair Trade Sale continues to collaborate with the New Abolitionist Movement to
receive PATH Point eligibility approval each year.
For future years, we hope for an ever-increasing awareness, acceptance and action among
University of Dayton undergraduate students of the CRS Fair Trade Sale. Our results and efforts
were difficult to calculate initially, but we were able to gather legitimate numbers that reflect the
success of our campaign. Our campaign was extremely successful when comparing the number
of University of Dayton students who attended the CRS Fair Trade Sale last year, which was 20
students, and those who attended this year, which was 159 students. We are confident the
increase of student attendance will continue to grow in the coming years as long as the sale
sustains these critical tactics: PATH Point eligibility of the sale, a strong social media presence
while collaborating with student organizations, continued table hours in popular locations on
campus, connection with departments advisors through emails which are then forwarded to their
students advisees, and lastly promotional advertising around campus, such as fliers and magnets,
to reiterate the importance of shopping fair trade and the details about the CRS Fair Trade Sale.

APPENDIX A: Flier

APPENDIX B.1: Handouts

APPENDIX B.2: Handouts

APPENDIX C: Magnet

APPENDIX D: Email

APPENDIX E.1: Thursday Night Live at ArtStreet Cafe

APPENDIX E.2: Thursday Night Live at ArtStreet Cafe

APPENDIX F: Table Hours at Kennedy Union

APPENDIX G: Social Media Collaboration with University of Dayton Organizations

APPENDIX H: Snapchat Filter at River Campus

APPENDIX I.1: Facebook Event

APPENDIX I.2: Facebook Event

APPENDIX J: Orgsync and PATH Point Eligibility

Bibliography:

1. "About Us." Archdiocese of Cincinnati. N.p., n.d. Web. 26 Sept. 2016.
2. "About Us." Catholic Relief Services Fair Trade Program Comments. N.p., n.d. Web. 26
Sept. 2016.
3. By Default, the Arrow Will Inherit the Same Colors and Border as What Is Set on the
Main Tooltip Itself. */. "Dayton, Ohio." (OH) Profile: Population, Maps, Real Estate,
Averages, Homes, Statistics, Relocation, Travel, Jobs, Hospitals, Schools, Crime,
Moving, Houses, News, Sex Offenders. N.p., n.d. Web. 26 Sept. 2016.
4. "Global Solidarity." Global Solidarity. N.p., n.d. Web. 26 Sept. 2016.
5. Long, Pam. "CRS Fair Trade Sale." University of Dayton, Dayton. Lecture.
6. "Mission Statement." CRS. N.p., 20 July 2016. Web. 26 Sept. 2016.
7. www.crs.org Retrieved 21 September 2016.
8. http://www.crs.org/about/catholic-identity Retrieved 21 September 2016.
9. https://www.charitynavigator.org/index.cfm?bay=search.summary&orgid=5934
Retrieved 5 December 2016.

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