Package Design challenge was to re-imagine the label/packaging and (if needed logo) for any brand/product we like.

1. product package design
Andrew M. Nelson Redondo

2. Assessing the Issues
Looking at the bottle in appearance I find a lot of design flaws as
well as marketing issues when I bought the bottle originally. Sold
originally with a glass as well and displayed inside a box also
poorly designed.
One of my issues in the package
was the fact that it had a gold
medal rating for taste which was
not upholded by the packaging as
well. Which eventually emphasizes
my urge to redesign the whole
packaging/label of the product to a
level of representation worthy to
carry the rating and additionally
compete alongside other
contenders of Irish cream brands.
Design flaws are pretty visible in
the use of stereotypical design, use
of 4 font-faces, and multiple colors.
The effect of multiple font-faces
results in a non-apparent
consistency and defined logo.
Which also influences part of the
project in creating a look that
defines: Heritage, Culture, Region,
and Practice/Custom of making
Irish Cream.

3. Researching the Brand
In order to began I looked up as
much info as I could find in
order to learn more about the
brand which was not very
promising at first until I found
the seller who sells
O’ReillysTM Irish Cream.
Luckily I found enough to help
assess everything about where
it comes from in Ireland.
What I did find was that it
originates from an Irish region
known popularly as the Golden
Vale (Irish: Machaire méith na
Mumhan) an area of rolling
pastureland in the civil
province of Munster,
southwestern Ireland. Covering
parts of three counties,
Limerick, Tipperary and Cork,
it is the best land in Ireland for
dairy farming. Additionally,
learned O’ReillysTM Irish
Cream comes specifically from
the town of Tipperary.
Defining the
Keywords
Heritage
Culture
Region
Practice/Custom of making
Irish Cream.

4. Concept
Exploration
Redesigning the logo for this brand was I
believe a necessity, as it was not clearly
defined on the original package.
At first, I looked at Irish-based typefaces
but deemed them stereotypical in
approach as well as Celtic knot approaches
that I tried exploring with but deemed
them also the same as the typefaces.
Therefore, I to in consideration the
keywords I came up with to direct me
towards a different avenue that played on
the heritage and tradition of the Irish
region known as the “Golden Vale” in
regards to making Irish Cream Liquors.
I eventually decided upon the ideas with
checkmarks to explore even further.

5. Digital Variations
irish cream liqour
IMPORTED
Product of Irelandirish cream liqour
IMPORTED
Product of Ireland
irish cream liqour
Product of Ireland
IMPORTED
irish cream liqour
Imported Product of Ireland
IMPORTED
irish cream
Product of Ireland
IMPORTED
irish cream
IMPORTED
Product of Ireland
irish cream
Product of Ireland
IMPORTED
irish cream
Product of Ireland
IMPORTED

6. Digital Variations

7. Crest Variations
Defining a crest is in Europe a still
thriving tradition and a defining feature of
villages, cities, counties and
states/provinces through out Northern
Europe and as far south as France.
I wanted to design a feature into the logo
and name that would help carry the
keywords that I wanted to help define the
brand and its local history and traditions.
Additionally, give it something that would
set it apart from the other known brands
of Irish cream makers.

8. Book Antiqua
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 .,;:’”!?<>[]{}()*&%$#+=-_`~@
Trajan Pro 3
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 .,;:’”!?<>[]{}()*&%$#+=- _ `~@

9. Digital Color Variations

10. Digital Color Variations

11. C: 19% M:38% Y:79% K:1%
C: 0 M:0% Y:0% K:0%
C: 87% M:48% Y:88% K:64%
Defining the Crest
[
Diagonal lines represent
the valleys, hedgerows,
and rolling hills typical
of the “Golden Vale” of
Ireland’s Tipperary.
]
]
Arrows represents the
ruralness of the region and ode
to heritage of Irish hunting.
Leaf pays homage to Celtic
lore and connects to the
presence of Oak and Ash trees
predominately in the region.
Antlers represent that of
elk, which is prominate
throughout Ireland, and
its rich history of
heraldry use.
The reason behind this style of logo was to help portray and
invoke the age-old tradition of making Irish Cream from this
region. The gold color pays homage to the nickname of the region
and white for modernity in today’s world. The use of a serif font
is to help emphasize all these traits in the overall design.

12. Deciding on a Form
At this point I was deciding how to
effectly package the product both
visually in the sense of being
unique. Therefore by being unique,
how could I design a use for
efficiency in the store setting? How
would I design a form that could be
played with to make display towers
and put more products on the shelf
where others would be limited?
It was decided a triangular base
would achieve this ability.

13. Bottle Package Variations
NET CONT. 750ML 13.9% ALC/VOLME15¢IA5¢
ME15¢IA5¢
IMPORTED BY:
PRESITGE WINE GROUP,
PRINCETON MN
WWW.PRESTIGEWINEGROUP.COM
GOVERNMENT WARNING: (1)
ACCORDING TO THE SURGEON
GENERAL, WOMEN SHOULD NOT DRINK
ALCOHOLIC BEVERAGES DURING
PREGNANCY BEACUSE OF THE RISK OF
BIRTH DEFECTS. (2) CONSUMPTION OF
ALCOHLIC BEVERAGES IMPAIRS YOUR
ABILITY TO DRIVE A CAR OR OPERATE
MACHINERY, AND MAY CAUSE HEALTH
PROBLEMS.
PRODUCED AND BOTTLED BY R.A.MERRY
& CO. LTD., CO. TIPPERARY IRELAND
GRAPE WINE WITH WHEY NUETRAL
SPIRITS, CREAM, NATURAL FLAVOR AND
NATURAL CARAMEL COLORING.
WINE SPECIALTY
O’Reillys™ is crafted from the freshest Irish
cream that is delivered the same day as the
cows were milked from the local farmers of
“The Golden Vale” in County Tipperary.
O’Reillys™ is seasoned sweetly with natural
Irish sugar and then blended in small batches
(200 litres) with grape spirits instead of Irish
whiskey. “The Golden Vale” is known as the
most fertile land in all of Europe producing
dairy unequalled in the world. O`Reillys is
heat pasteurized for a fresh guaranteed shelf
life of 18 months.
Enjoy O’Reillys™ straight, on ice, or
with your favorite drink,
savoring its rich unique
taste.

14. Bottle Package Variations
NET CONT. 750ML 13.9% ALC/VOL
ME15¢IA5¢
ME15¢IA5¢
IMPORTED BY:
PRESITGE WINE GROUP,
PRINCETON MN
WWW.PRESTIGEWINEGROUP.COM
GOVERNMENT WARNING: (1)
ACCORDING TO THE SURGEON
GENERAL, WOMEN SHOULD NOT DRINK
ALCOHOLIC BEVERAGES DURING
PREGNANCY BEACUSE OF THE RISK OF
BIRTH DEFECTS. (2) CONSUMPTION OF
ALCOHLIC BEVERAGES IMPAIRS YOUR
ABILITY TO DRIVE A CAR OR OPERATE
MACHINERY, AND MAY CAUSE HEALTH
PROBLEMS.
PRODUCED AND BOTTLED BY R.A.MERRY
& CO. LTD., CO. TIPPERARY IRELAND
GRAPE WINE WITH WHEY NUETRAL
SPIRITS, CREAM, NATURAL FLAVOR AND
NATURAL CARAMEL COLORING.
WINE SPECIALTY
O’Reillys™ is crafted from the freshest Irish
cream that is delivered the same day as the
cows were milked from the local farmers of
“The Golden Vale” in County Tipperary.
O’Reillys™ is seasoned sweetly with
natural Irish sugar and then blended in
small batches (200 litres) with grape spirits
instead of Irish whiskey. “The Golden Vale”
is known as the most fertile land in all of
Europe producing dairy unequalled in the
world. O`Reillys is heat pasteurized for a
fresh guaranteed shelf life of 18 months.
Enjoy O’Reillys™ straight, on ice, or with
your favorite drink, savoring its rich unique
taste.

15. Bottle Package Variations
NET CONT. 750ML 13.9% ALC/VOL
ME15¢IA5¢
O’Reillys™ is crafted
from the freshest Irish
cream that is delivered
the same day as the
cows were milked from
the local farmers of “The
Golden Vale” in County
Tipperary.
O’Reillys™ is seasoned
sweetly with natural
Irish sugar and then
blended in small batches
(200 litres) with grape
spirits instead of Irish
whiskey. “The Golden
Vale” is known as the
most fertile land in all of
Europe producing dairy
unequalled in the world.
O`Reillys is heat
pasteurized for a fresh
guaranteed shelf life of
18 months.
Enjoy O’Reillys™
straight, on ice, or with
your favorite drink,
savoring its rich unique
taste.
IMPORTED BY:
PRESITGE WINE GROUP,
PRINCETON MN
WWW.PRESTIGEWINEGROUP.COM
GOVERNMENT WARNING: (1)
ACCORDING TO THE SURGEON
GENERAL, WOMEN SHOULD
NOT DRINK ALCOHOLIC
BEVERAGES DURING
PREGNANCY BEACUSE OF THE
RISK OF BIRTH DEFECTS. (2)
CONSUMPTION OF ALCOHLIC
BEVERAGES IMPAIRS YOUR
ABILITY TO DRIVE A CAR OR
OPERATE MACHINERY, AND
MAY CAUSE HEALTH
PROBLEMS.
PRODUCED AND BOTTLED BY
R.A.MERRY & CO. LTD., CO.
TIPPERARY IRELAND
GRAPE WINE WITH WHEY
NUETRAL SPIRITS, CREAM,
NATURAL FLAVOR AND
NATURAL CARAMEL
COLORING.
WINE SPECIALTY
NET CONT. 750ML 13.9% ALC/VOL
ME15¢IA5¢

16. Bottle Package Variations
NET CONT. 750ML 13.9% ALC/VOL NET CONT. 750ML 13.9% ALC/VOL
ME15¢IA5¢
O’Reillys™ is crafted from the freshest Irish
cream that is delivered the same day as the
cows were milked from the local farmers of
“The Golden Vale” in County Tipperary.
O’Reillys™ is seasoned sweetly with natural
Irish sugar and then blended in small batches
(200 litres) with grape spirits instead of Irish
whiskey. “The Golden Vale” is known as the
most fertile land in all of Europe producing
dairy unequalled in the world. O`Reillys is
heat pasteurized for a fresh guaranteed shelf
life of 18 months.
Enjoy O’Reillys™ straight, on ice, or
with your favorite drink,
savoring its rich unique
taste.
IMPORTED BY:
PRESITGE WINE GROUP, PRINCETON MN
WWW.PRESTIGEWINEGROUP.COM
GOVERNMENT WARNING: (1) ACCORDING TO
THE SURGEON GENERAL, WOMEN SHOULD
NOT DRINK ALCOHOLIC BEVERAGES DURING
PREGNANCY BEACUSE OF THE RISK OF BIRTH
DEFECTS. (2) CONSUMPTION OF ALCOHLIC
BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A
CAR OR OPERATE MACHINERY, AND MAY
CAUSE HEALTH PROBLEMS.
PRODUCED AND BOTTLED BY R.A.MERRY & CO.
LTD., CO. TIPPERARY IRELAND
GRAPE WINE WITH WHEY NUETRAL
SPIRITS, CREAM, NATURAL FLAVOR
AND NATURAL CARAMEL
COLORING.
WINE SPECIALTY

17. Bottle Package Variations
NET CONT. 750ML 13.9% ALC/VOL NET CONT. 750ML 13.9% ALC/VOL
ME15¢IA5¢
O’Reillys™ is crafted
from the freshest Irish
cream that is delivered
the same day as the
cows were milked from
the local farmers of “The
Golden Vale” in County
Tipperary.
O’Reillys™ is seasoned
sweetly with natural
Irish sugar and then
blended in small batches
(200 litres) with grape
spirits instead of Irish
whiskey. “The Golden
Vale” is known as the
most fertile land in all of
Europe producing dairy
unequalled in the world.
O`Reillys is heat
pasteurized for a fresh
guaranteed shelf life of
18 months.
Enjoy O’Reillys™
straight, on ice, or with
your favorite drink,
savoring its rich unique
taste.
IMPORTED BY:
PRESITGE WINE GROUP,
PRINCETON MN
WWW.PRESTIGEWINEGROUP.COM
GOVERNMENT WARNING: (1)
ACCORDING TO THE SURGEON
GENERAL, WOMEN SHOULD
NOT DRINK ALCOHOLIC
BEVERAGES DURING
PREGNANCY BEACUSE OF THE
RISK OF BIRTH DEFECTS. (2)
CONSUMPTION OF ALCOHLIC
BEVERAGES IMPAIRS YOUR
ABILITY TO DRIVE A CAR OR
OPERATE MACHINERY, AND
MAY CAUSE HEALTH
PROBLEMS.
PRODUCED AND BOTTLED BY
R.A.MERRY & CO. LTD., CO.
TIPPERARY IRELAND
GRAPE WINE WITH WHEY
NUETRAL SPIRITS, CREAM,
NATURAL FLAVOR AND
NATURAL CARAMEL
COLORING.
WINE SPECIALTY

18. Bottle Label Variations
NET CONT. 750ML 13.9% ALC/VOL
IMPORTED BY:
PRESTIGE WINE GROUP, PRINCETON MN
WWW.PRESTIGEWINEGROUP.COM
GOVERNMENT WARNING: (1) ACCORDING
TO THE SURGEON GENERAL, WOMEN
SHOULD NOT DRINK ALCOHOLIC
BEVERAGES DURING PREGNANCY BECAUSE
OF THE RISK OF BIRTH DEFECTS. (2)
CONSUMPTION OF ALCOHOLIC BEVERAGES
IMPAIRS YOUR ABILITY TO DRIVE A CAR OR
OPERATE MACHINERY, AND MAY CAUSE
HEALTH PROBLEMS.
PRODUCED AND BOTTLED BY R.A.MERRY &
CO. LTD., CO. TIPPERARY IRELAND
GRAPE WINE WITH WHEY
NEUTRAL SPIRITS, CREAM,
NATURAL FLAVOR AND
NATURAL CARAMEL COLORING.
WINE SPECIALTY
NET CONT. 750ML 13.9% ALC/VOL
ME 15¢ IA 5¢

19. Bottle Label Variations
NET CONT. 750ML 13.9% ALC/VOL
IMPORTED BY:
PRESTIGE WINE GROUP, PRINCETON MN
WWW.PRESTIGEWINEGROUP.COM
GOVERNMENT WARNING: (1) ACCORDING
TO THE SURGEON GENERAL, WOMEN
SHOULD NOT DRINK ALCOHOLIC
BEVERAGES DURING PREGNANCY
BECAUSE OF THE RISK OF BIRTH DEFECTS.
(2) CONSUMPTION OF ALCOHOLIC
BEVERAGES IMPAIRS YOUR ABILITY TO
DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE
HEALTH PROBLEMS.
PRODUCED AND BOTTLED BY R.A.MERRY & CO. LTD., CO.
TIPPERARY IRELAND
GRAPE WINE WITH WHEY NEUTRAL SPIRITS, CREAM,
NATURAL FLAVOR AND NATURAL CARAMEL COLORING.
WINE SPECIALTY
NET CONT. 750ML 13.9% ALC/VOL
ME 15¢ IA 5¢

20. Bottle Label Variations
IMPORTED BY:
PRESTIGE WINE GROUP, PRINCETON MN
WWW.PRESTIGEWINEGROUP.COM
GOVERNMENT WARNING: (1) ACCORDING TO THE
SURGEON GENERAL, WOMEN SHOULD NOT
DRINK ALCOHOLIC BEVERAGES DURING
PREGNANCY BECAUSE OF THE RISK OF BIRTH
DEFECTS. (2) CONSUMPTION OF ALCOHOLIC
BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A
CAR OR OPERATE MACHINERY, AND MAY CAUSE
HEALTH PROBLEMS.
PRODUCED AND BOTTLED BY R.A.MERRY & CO.
LTD., CO. TIPPERARY IRELAND
GRAPE WINE WITH WHEY NEUTRAL
SPIRITS, CREAM, NATURAL FLAVOR
AND NATURAL CARAMEL COLORING.
WINE SPECIALTY
NET CONT. 750ML 13.9% ALC/VOL
ME 15¢ IA 5¢
NET CONT. 750ML 13.9% ALC/VOL

21. Bottle Label Variations
NET CONT. 750ML 13.9% ALC/VOL
IMPORTED BY:
PRESTIGE WINE GROUP, PRINCETON MN
WWW.PRESTIGEWINEGROUP.COM
GOVERNMENT WARNING: (1) ACCORDING
TO THE SURGEON GENERAL, WOMEN
SHOULD NOT DRINK ALCOHOLIC
BEVERAGES DURING PREGNANCY
BECAUSE OF THE RISK OF BIRTH DEFECTS.
(2) CONSUMPTION OF ALCOHOLIC
BEVERAGES IMPAIRS YOUR ABILITY TO
DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE
HEALTH PROBLEMS.
PRODUCED AND BOTTLED BY R.A.MERRY & CO. LTD., CO.
TIPPERARY IRELAND
GRAPE WINE WITH WHEY NEUTRAL SPIRITS, CREAM,
NATURAL FLAVOR AND NATURAL CARAMEL COLORING.
WINE SPECIALTY
NET CONT. 750ML 13.9% ALC/VOL
ME 15¢ IA 5¢

22. Complete Package