Copy of Ixonos_InVenue_28102014 (1)

1 I © Ixonos Plc I Confidential
DIGITAL ENGAGEMENT PLATFORM

In the pre-digital era, competition was more simpler
and there was less channels for brands
SOME TIME AGO

Digital Services
are enhancing
Physical Experiences
TODAY

Digital Services are enhancing Physical Experiences
towards more Personal & Context Relevant ones

Mobile is the
INCREASE IN
REVENUE
BETTER
LOYALTY
HIGH
ENGAGEMENT
PHYSICAL + DIGITAL =

Times a day,
average persons
checks phone
34 US smartphone
owners use their
device to perform
retail research while
inside a store
52% Smartphone shoppers
use a store locator to
plan their shopping
trip
70%Transactions per week
on Starbucks app
4M$

BURBERRY has opened its
largest ever London store on
Regent Street - a multi-media
experience combining the
label’s physical and digital
achievements. Designed
to reflect its website, the
impressive 44,000 square-
foot space is divided into
rooms that mirror sections
from its online counterpart
- such as Bespoke, Acoustic
and Experiences.
With a simple touch you can
now check in at FastPass+
entrances, enter parks, unlock
your hotel room door and
more.
MagicBands and cards are
secure all-in-one devices
that allow you to effortlessly
access the plans and vacation
choices that you’ve made with
My Disney Experience.
“No single competency
is enabling us to elevate
the Starbucks SBUX
+1.93% brand more than
our global leadership in
mobile, digital, and loyalty.
Starbucks is a clear leader
in mobile payments and
we are encouraged by how
consumers have embraced
mobile apps as a way to
pay.”- Howard Schultz, 2013
With over a million
downloads, the award-
winning Fly Delta app for iPad
features inspiring destination
guides, the amazing Glass
Bottom Jet,™ and a What’s
Next feature that makes your
trip easier by making sure you
know what to do and when to
do it.
WATCH CASE VIDEO WATCH CASE VIDEO WATCH CASE VIDEO WATCH CASE VIDEO

MICROLOCATION
eCOMMERCE
ANALYTICS
MARKETING
AUTOMATION
PAYMENT
INTEGRATION
CONTENT
MANAGEMENT
SYSTEM
TARGETED
ADVERTISING
PUSH
NOTIFICATIONS
SOCIAL/
INSTANT MSG
MODULE

USER JOURNEY EXAMPLES

CRUISE EXPERIENCE
Build your
own cruise
programme
Upgrade
your cabin
Preorder
your favorite
products
Get reminder when
your favourite show
starts
Find your
cabin
BUSINESS BENEFITS
• Extend the time to make purchases
• Proactive selling of premium service
• Optimize service utilization rate
• Activate customers during the cruise
• Improve service recovery with instant
feedback
• More cruises per customer per year
• Easy paying
TECHNOLOGY ENABLERS
CRM
CONTENT MANAGEMENT SYSTEM
MICROLOCATION
PAYMENT SYSTEM
BOOKING SYSTEM
NOTIFICATION CENTRE
Book the
trip and
additional
services Book a
table for
restaurant

CRUISE EXPERIENCE
Read the
latest news
paper
Get discount voucher
for the wine you are
drinking in the restaurant
Give
feedback &
ask advise
Make a
new trip
reservation
BUSINESS BENEFITS
• Activate customers during the cruise
feedback
• More cruises per customer per year
• Easy paying
TECHNOLOGY ENABLERS
CRM
MICROLOCATION
PAYMENT SYSTEM
BOOKING SYSTEM
NOTIFICATION CENTRE
Check wine
recomendations
in store and pay
on the go

AMUSEMENT PARK
Plan and
book your
holiday
Fix transportation
and accomodation
Messages and
video clips to get
you to the right
mood
Find your way at
the venue - enjoy
a digital tour
Make last-
minute bookings
Get ready for the trip
by planning your daily
timetable and whatching
video clips
Get reminded
when your favorite
programme is about
to start
BUSINESS BENEFITS
• Activate customers during their stay
feedback
• Enhance recomendations
• Easy paying
TECHNOLOGY ENABLERS
CRM
MICROLOCATION
PAYMENT SYSTEM
BOOKING SYSTEM
NOTIFICATION CENTRE

AMUSEMENT PARK
Get location
based and
time limited
offers
Play treasure
hunt with others
Get
recomendations
based on your
preferences
Learn about the
location and its
culture
Give feedback
and ask advice
Share your
story to
others
Check out
fast and
easy
BUSINESS BENEFITS
feedback
• Easy paying
TECHNOLOGY ENABLERS
CRM
MICROLOCATION
PAYMENT SYSTEM
BOOKING SYSTEM
NOTIFICATION CENTRE

BUSINESS BENEFITS
• Manage people flow and masses
• Raise the engagement level throughout
the journey
feedback
• Easy paying
• Expand through partnerships
TECHNOLOGY ENABLERS
CRM
MICROLOCATION
PAYMENT SYSTEM
BOOKING SYSTEM
NOTIFICATION CENTRE
STADIUM
Purchase
& store the
season tickets
in your phone
Book ticket
to a game
Browse detailed data
about the teams and
previours games
Fix transportation
to the venue
Find the right
entrance and your
seats
Enjoy the game
with like-minded
fans
Get ready
Get to
the mood

BUSINESS BENEFITS
feedback
• Easy paying
TECHNOLOGY ENABLERS
CRM
MICROLOCATION
PAYMENT SYSTEM
BOOKING SYSTEM
NOTIFICATION CENTRE
STADIUM
Make a bet
for the winner
Vote for the
best player
Participate in audience
activities during a
game break, like make
waves
Video clips from the
highlights of the game
After math
interviews, and insights
from the change room
Game on!

BUSINESS BENEFITS
feedback
• Easy paying
TECHNOLOGY ENABLERS
CRM
MICROLOCATION
PAYMENT SYSTEM
BOOKING SYSTEM
NOTIFICATION CENTRE
STADIUM
Preorder and
pay for you
snacks
Collect your
snacks from the
fast lane
Find the after
party pub Get location
based and
time limited
offers in local
pubs
Locate the
nearest rest
room
Click’n’Snack!
Find the shortest
queue during the
break

MICROLOCATION
eCOMMERCE
ANALYTICS
MARKETING
AUTOMATION
PAYMENT
INTEGRATION
CONTENT
MANAGEMENT
SYSTEM
TARGETED
ADVERTISING
PUSH
NOTIFICATIONS
SOCIAL/
INSTANT MSG
MODULE

VENUE 1
HQ
Central
Marketing
Venue Specific Experience
VENUE 2 VENUE 3
CLOUD
SUPPORTS MULTIPLE VENUE OPERATIONS

We provide detailed Analytics to:
Analyze and optimize your digital service stream constantly
Do A/B testing to find-out what works and maximize conversion
ANALYTICS

EXAMPLE PROJECT TIMELINE
BUSINESS VALIDATION
WORKSHOP
TECH INTEGRATION
STUDY
HIGH LEVEL
SERVICE
STRATEGY
(KPI´s, TARGETS)
USER EXPERIENCE
DESIGN
DEVELOPMENT
PLATFORM
INTRODUCTION
SERVICE
LAUNCH
Service + Business
Design Process

BUSINESS VALIDATION WORKSHOP
NEXT STEP
BUSINESS VALIDATION
WORKSHOP

NEXT STEP
BUSINESS VALIDATION
WORKSHOP
WHATWHY
OUTCOME
• Discover how Ixonos in-venue could be used at
your site (exprience insight)
• Revenue potential
• Business case validation (cost factor)
Collaborative innovation,
• Bring your teams together to create a shared
vision
• Create a breadth of ideas with diverse viewpoints
• Encourage collaborative critique
Focusing on your users,
• User journey and personas
• Focus not on only, but on creating a meaningful
outcome for your users
• Experience strategy brief
• Revenue estimate
• Project timeline and cost estimate

DREAM DESIGN DELIVER
WWW.IXONOS.COM
HELSINKI | LONDON | SAN FRANCISCO

IXONOSINBRIEF
BUSINESS
ixonos
coreoffering
viable
desirable
Ixonosisacreativetechnologycompanythatdreams,designsanddelivers.
Werealiseinnovativedreamswithunparalleleddesignandimpeccable
technicaldelivery.
Ourclienteleconsistsofcompaniesinthemedia,retail,industrilaand
servicessectors.Theyfacebusinessdisruptions,whichwecanreclaim
withcreativeuseoftechnology.Bydreamingupdifferentiatingofferings
thatincreasecompetitiveness.Bydesigningpowerfuluserexperiencesthat
increasecustomerloyalty.Bydeliveringintelligentconnectedsystemsthat
increaseproductivity.
We’redesigners,engineers,strategists,innovators;400individualsworking
togetherinFinland,Germany,GreatBritain,Spain,andtheU.S.IxonosPlcis
listedonNASDAQOMXHelsinkiLtd.
feasible
DESIGN TECHONOLOGY

ASELECTIONOFIXONOSCLIENTELE

Kiitos
/Thankyouwww.ixonos.com

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